As Christmas approaches you’re no doubt thinking about your own shopping and what presents to buy for friends and family. In the run up to Christmas personal shopping tends to take centre stage. Even if your job is to source promotional products for your company for 2015 it can be difficult to focus on work acquisitions when the pressure to make sure you get “just the right” gift for you loved ones looms large.
However to ignore the buying opportunity in the market now for items like printed USB memory sticks (printed with your company logo on) is likely to be expensive. Maybe not expensive for you personally but expensive for your company who will pay more for any USB sticks purchased in January rather than December.
The smart, savvy buyer will know that the pricing of USB Memory Sticks follows broadly the same trend every year and they will pick their moment to get the maximum return for their spend. There are two “windows” every year when pricing is low and that is now (in the run up to Christmas and the end of January) and in the summer.
Pricing is historically low now because there is less demand (the Christmas effect). The factories in China that manufacture flash memory have already sold and shipped their Christmas stock and as a consequence there is an over capacity of production capability and stock. But, leave it too late and things take a dramatic turn and the reason is Chinese New Year.
In 2015 most USB flash memory stick factories will stop taking orders in mid to late January in preparation for their annual two week closure to celebrate the New Year. So, there is a buyers “sweet spot” from now until mid-January. As you might expect the laws of supply and demand are driving this and as we get closer to the factory closures the prices and panic levels rise!
Our advice, and we say this every year, is to buy now. We understand that not everyone has budgets released until the New Year but we can work with you on that. We’re happy to take orders now and lock in your price at today’s rate and only invoice you next year when your budget is available. If you’re good for terms (and we offer terms to the majority of our customers) then you won’t even have to pay for them until February 2015!
Go on – get ahead of the pack and bag yourself a bargain and reduce your stress levels at the same time. Trust us – buying promotional USB flash drives at any point around Chinese New Year is not for the faint hearted.