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USB2U News

Photographers! 3 Quick Ways to Improve Your Social Media Presence

Posted by USB2U on 7th April 2017 | Permalink

In previous posts we’ve looked at ways to help grow your Instagram following and listed the best hashtags to use for maximum engagement, so we thought it was about time we branched out to social media channels as a whole, as they’re all great for Photographers in their own way.

So if you’re utilising Facebook, Twitter, Youtube, Pinterest and Instagram, these 3 quick and easy tips will improve your social media presence and in turn will increase engagement on your pages!

USB2U Instagram Page

1. Make Your Images & Profile Name Consistent on all channels

If you have accounts across a number of Social Media channels, then it’s best to keep the same name (or handle) throughout. Using your business or company name consistently across all social media is not only great for brand recognition, it’ll make sure your customers and potential clients remember you!  If someone else has already got in their first and your name has been taken, try and keep things as similar as possible for brand awareness and definitely make sure your profile image is the same across all mediums.

 

2. Update your cover photo

As a photographer, your cover photo is one of the best places to showcase your work on your Twitter and Facebook profiles, they’re also the first thing people see when they visit your page so it’s best to make a good impression!Using an irrelevant or even worse, no cover photo is such a wasted opportunity so getting the best picture and the right size is key. What is the best size? The recommended dimensions for Twitter are 1500x500px, and for Facebook the perfect cover photo would be 830x315px, so get snapping!

 

3. Keep Your Bio relevant

 Much like your cover photo, your bio is one of the first places potential new clients will head to in order to find out more information about you, so make sure it contains everything you need them to know! You’d be surprised at how many photographers have information in their bio that isn’t relevant to their customers. So try adding things such as your speciality, your location, your contact details, and if you can – a link to your website.

Twitter and Instagram both have quite a limited character count for your bio, at 160 and 150 characters, so you really need to make sure you pack in a punch quickly! Try and get in all the relevant information, but also inject a bit of personality in there!

 On Facebook pages, it gives you the options for both a short and long description – make sure you’re using them both!

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Buying USB Sticks: Why Cheap Isn’t Always Cheerful

Posted by USB2U on 29th March 2017 | Permalink

It’s totally understandable that when buying promotional USB Sticks, the most research is done around price and getting the most bang for your buck, after all, everyone wants a good deal right?
The problem with focussing only on price and buying cheap USB sticks is that the majority of the time, quality is compromised and you could end up in a bit of a muddle with non-working USB sticks, unhappy clients, and corrupted files.

 

Wooden USB Memory Sticks

We’ve rounded up the most common problems with cheap USB sticks:

• They can be slow – most cheaper sticks only have read/write speeds of 2-3MB, so if you’re loading the data files onto the USB sticks yourself you might be in it for the long haul! Slow speeds also means your customer’s aren’t likely to use them over and over again, so any potential brand advocates are lost.

• They’re made from cheap components – These are recycled or Grade B components which will have a high failure rate. Sometimes PCs and Macs won’t even recognise them! Or even worse, the data you’ve spent ages loading onto each stick could get corrupted…

• They may have a low grade flash – We got quite technical in this blog post and explained the differences in flash grades, all are described as “Grade A” but they can be very different, with one having a higher failure rate and a shorter life span.

• The warranty is compromised – Some suppliers are interested in quick, cheap business and don’t like to stick around when things go wrong.

• They’re bad for your brand – Printed or personalised USB sticks are mini ambassadors for your business, so if they don’t work or load incredibly slowly, it can look bad for your brand and reputation.

twister USBs

What to Look Out For

Fear not though, as we have some tips to look out for when buying branded USB sticks [link] that’ll keep the chances of a failed USB to a minimum.

• Ask lots of questions – Ask your account manager about the quality of the components inside your USBs, they should be able to confirm this on your order too.

• Read the terms and conditions – Again, your account manager will supply you with the terms and conditions of your purchase. Make sure you read these carefully as it’ll cover any warranty included.

• Read Review Sites – These are great for finding out more about who you’re about to do business with. We’d recommend Trust Pilot as a first port of call.

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We’re Back From The Photography Show!

Posted by USB2U on 22nd March 2017 | Permalink

Well it’s certainly been a busy few days but we’re back from the UK Photography Show and we’re still buzzing from the excitement! Team USB2U were exhibiting from Saturday 18th until Tuesday 21st at the NEC’s annual show, and as always we had a blast! It was great meeting everyone, we spotted some familiar faces amongst the crowds and managed to chat to a tonne of new ones too, and we received some great feedback on our fantastic range of Photography bundles.

We’d like to say a massive thank you to everyone who stopped by at stand H102 to say hi, we’re already looking forward to seeing everyone next year! If you didn’t manage to make it to Birmingham at the weekend, you can still browse our fantastic range of photography USBs here, or why not check out our gorgeous professional photographer packaging?

If you entered our competition on the day, we’ve announced all the winners over on our facebook page where there are loads more photos from the show, don’t forget to like us for regular updates, competitions & giveaways!

team usb2u

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The Photographer’s Guide To Instagram Hashtags

Posted by USB2U on 16th March 2017 | Permalink

As a photographer, having an Instagram account and updating it regularly is pretty important. We touched on some ways to grow your Instagram following last month, but this month we’re focussing on the world of hashtags and how you can use them to boost your following, increase engagement, and get your photos in front of the right audience.

Instagram feed of photography packaging
 

With 600 million active Instagram users per month it’s easy to get lost in a sea of beautifully filtered snaps. Without Hashtags, your photos are only going to be seen by your current followers, and even then, you might be buried so low in their feed that they don’t even manage to scroll to them.

Instagram changed their algorithm a while back, it now shows your feed in the order it thinks you want to see it, rather than being chronological. But Hashtags are still shown in chronological order, making them the ideal way to get your photos noticed. In a nutshell, hashtags are a way to tag your photo to make it appear in a pocket of other photos that have used the same tag, so it’s easy for other users to find images of a similar interest.

For example, if you’re a wedding photographer based in the UK and you’ve taken a snap of our gorgeous photography packaging, you can tag your photos with #ukwedding – by clicking that hashtag you’ll then be able to see all the other photos in the same group.

You’re allowed up to 30 hashtags per photo, so we thought we’d group together some of the best and most popular hashtags for you to try on your next post!

Best Wedding Hashtags

#wedding #weddings #weddingphotographer #weddingphotography #weddingplans #weddingplanning #weddinginspiration #ukwedding #weddingidea #weddingideas #weddingphoto #weddingday #weddingfun #justmarried

 

Best Travel Hashtags

#travel #travelling #travelgram #travelphotography #travelblogger #travelersnotebook #travels #travelpic #travelics #travelbug #travelmore #holiday #travelblog #travellife #traveldiary #travelphoto #travelstagram

 

Best Pet Hashtags

#pets #petsofinstagram #petsagram #petstagram #petsofinsta #catsofinstagram #catstagram #catslover #catsagram #catsanddogs #cats #cat #dogs #dog #dogsofinstagram #dogsofinsta #dogstagram #dogsandpals #dogslover #dogselfie

 

Best Food Hashtags

#food #foodie #foodstyle #foodnetwork #foodprep #foodblogger #foodbloggers #foodstagram #foodbeast #foodandwine #foodforlife #foodinspo #foodstyling #foodshare #foodphoto #foodpassion #eatclean #instafeast #whatiate

 

Best Home Hashtags

#home #homedecor #homesweethome #homegoods #homestyling #homestyle #homeinspiration #homeinspo #homeliving #homeidea #homeideas #interior #interiordesign #interiors #interiordetails #interiorstyling #interior4all

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Should You Pre-load Data on Promotional USB Sticks

Posted by USB2U on 6th October 2011 | Permalink

With a constant need to keep up with competitors, reacting to the ever changing digital world, patterns and trends in industries and the rise and fall of the economy, it’s important to keep one step ahead, and get your businesses’ messages out there efficiently and effectively.

Promotional USB Flash Drives

The Rise Of The Promotional USB Stick

Demand for “old fashioned” CD’s has reduced dramatically over the years, and an increase in printing costs for traditional sales brochures has encouraged companies to look at alternative options to distribute information on their products, prices and services. By nature, consumers are also a lot more visual, and react well to videos and animations that is something that traditional printed materials of course, can’t offer.
Customised USB sticks are increasingly the solution companies opt for because:
1. Printed and customised USB memory sticks are now available for less than £2 per unit (subject to minimum quantities and type)
2. You get on-going brand exposure with USB sticks because they tend to be used by the recipient to store and carry their own personal data (after all this is what they are designed for!)
3. Postage costs to send out a DM campaign with USB sticks are significantly cheaper than sending out expensive and heavy glossy brochures.
4. The cost of printing on a USB is generally less expensive that the cost of printing brochures.
5. It’s far easier to take a few hundred or even thousand USB sticks to a trade show than it is to transport the equivalent number of heavy brochures or leaflets
6. Lots of brochures handed out at trade shows and exhibitions end up in the bins outside the exhibition halls – USB sticks don’t as they’re small enough to be carried around!
7. Pre-loading your sales catalogues, price lists, press releases, media files etc. onto any USB stick you hand out is a must – After all you’re paying for the storage space on the sticks so you might as well use it.

USB Pre-loaded Data Is A Vital Commodity

Pre-loading data onto a memory stick purchased for your company makes good commercial sense. The savings made by pre-loading data onto USB sticks rather than printing the equivalent documents can fully offset the cost of the sticks. Plus, as mentioned, with the right memory available, short videos and animation can be loaded- something that consumers react well to.
The process of data loading is sometimes called duplication, pre-loading, copying or replication. It is relatively easy to do but it can be time consuming and you need to plan ahead to allow enough time to get the data organised. Ideally a USB stick supplier would do the data-load for you – most will offer a free data load up to a certain amount, typically 100MB.

Locking Data Onto USB Sticks

If you prefer you can “lock” the data that you pre-load onto the USB flash drive. This means that it cannot be deleted, bear in mind if you want to do this you would generally have to have your data ready early as it has to be loaded and “locked” during the manufacturing process. You also need to consider that if you load too much data onto the stick and therefore not leaving enough room for the user then they are highly unlikely to use it and your brand won’t get the on-going use and exposure you have paid for.
At USB2U we have in-house professional data-duplication equipment that enables us to pre-load data on behalf of our clients. For more information about pre-loading data onto memory sticks, feel free to email us at [email protected]

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Why do I need vector artwork for print?

Posted by USB2U on 1st March 2017 | Permalink

If you work in a creative industry like us and are dealing with logos and brands on a daily basis, you will be familiar with AI and EPS file formats for logos. But why do we ask for these files when it comes to printing onto our range of USBs as well as their packaging?

A Vector file type is either .eps, .ai, .pdf and .swf, and you’d need to set up your artwork as a vector graphic to start with before saving them in these formats – you couldn’t, for example, open a JPEG and re save it as a .swf.

So why don’t we use JPEGs? JPEGs are typically low resolution files and they’re mainly used for websites because the smaller file size helps load the pages quickly. They might look ok to the eye but once you zoom in or try to print from them you’re likely to end up with poor, blurred results.

Take a look at the images below and it’s easy to see why Vector artwork is preferred over a JPEG, the images are much sharper, crisper, and look loads better printed onto USBs!

 

The print quality difference between a logo in jpeg format and a logo in EPS vector format

Spot the difference – jpeg or vector artwork?

USB2U show the difference between vector and jpeg artwork engraved on wood

Crisp or fuzzy logo? We know which we prefer…

 

If you’re still a bit unsure then you can always ask your design team to supply you with vector artwork, or you could take a look at our artwork guidelines for a detailed overview of Vector and Raster graphics.

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Could This Be The Most Popular Promotional Item?

Posted by USB2U on 27th February 2017 | Permalink

usb pen

According to a study conducted by the British Promotional Merchandise Association back in 2012, the most popular promotional items amongst all customers are the handy USB drive and the traditional yet extremely useful pen.

We can see why. If we asked you the last time you actually purchased a pack of pens could you remember? Neither can we, our drawers are filled with freebies from various companies and events! Despite technology advancing, promotional pens have stood the test of time because we all need to use one near enough every day.

So with promotional USB drives now just as popular, we’ve incorporated the two with the super practical and innovative USB pen. They’re a great gift to add to goodie bags or to give out at conferences as they combine the two most popular items!

Not only that, you can pre-load data onto our stylish USB pens free of charge, which means as soon as your attendees or customers get home, they can plug the USB drive straight into their PC or Mac and be given brochures, presentations, or information on your company

We have a great range of USB pens on offer, from the classic corporate USB pen to the more premium executive USB Stylus, there’s something to suit all needs – we even have pens with a laser pointer incorporated into them!

Another great thing about the USB pen is that you can have your logo either printed or engraved onto them, and for that extra professional feel we can also supply you with tin boxes that can be branded too.

So if you’re looking to amalgamate the two most popular products into something great, why not contact us for a quote? We hold UK stock so can supply the USB pens straight to you (with data-loaded) in as little as 24 hours!

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3 New Designs Added To The Iron USB Range

Posted by USB2U on 22nd February 2017 | Permalink

The Iron USB sticks are a great choice if you’re looking for a sleek USB flash drive with a minimal design and we’ve added three new innovative styles to this ever popular range!

Iron Hook Colour

iron hook colour USB
We’ve injected colour into the popular Iron USB with 7 bright new shades to choose from! So whatever your brand colour, there’s bound to be something that matches. We also offer full colour printing and engraving on the Iron Hook Colour – the options are endless!

Iron 2 Hook


Minimal and innovative with no cap, the iron 2 hook is shock proof, dust proof, and even splash proof! It will attach to any keyring with the easy-to-use Snaplink key chain so you’ll never use your files, and it’s available in six different memory sizes from 1GB to 32GB.

 

Iron Silicone

iron silicon USB
The Iron Silicone is convenient for day to day use and includes 3 handy rings and a removable micro USB drive. It comes in 7 eye-catching colours to match your brand, and features a super rigid alloy shell that can be stylishly engraved with your company logo.

 

Each USB is large enough to be easily attached to a keyring or lanyard for practicality, and the contemporary design ensures they won’t weaken or fall off when attached! They’re the perfect choice for any campaign and can be branded on both the front and back. Each USB has a read speed of 18 MB/s and a write speed of up to 5MB/s.

 

Contact us today for a quote! We’ve got some great offers and there’s even a preferential discounted rate for trade resellers!

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Come And See Us at the Annual Photography Show!

Posted by USB2U on 15th February 2017 | Permalink

After a successful show last year, we’re already getting excited for the annual Photography show at the NEC Birmingham, and we can’t wait to meet you there! We’ll be showcasing some brand new products that we’re excited to unveil, and keep your eyes peeled on the blog for an added incentive to come and say hello!

This is our fourth year exhibiting at the show and we’ll be selling our fantastic photography bundles at special show-only prices, these are combinations of bespoke USB sticks and professional packaging that are suitable for weddings, anniversaries, baby photos, and loads more. We hold a large amount of our USB sticks and luxury boxes in the UK, making it possible to customise them to your needs in as little as 24 hours. We also stock Kingston USB 3.0, which offers speedy transferring, sharing, and storing of files.

From 18th – 21st March we’ll be at stand H102, so don’t forget to register for tickets – pro and trade passes are absolutely free, and students get free entry on Tuesday 21st March if you remember your ID!

We’ll also be doing a daily prize draw with more details to follow…Only 1 month to go…

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How Power Banks Can Help You in 2017

Posted by USB2U on 14th February 2017 | Permalink

We wrote an article last year explaining the difference in power bank sizes, and our handy infographic helped explain the difference between mAh sizes and what they can be used for. We’re now looking at the benefits of Power Banks and how they can help your business in 2017.

promotional power bank

With more and more promotional products being handed out to customers, the focus has now turned to the value of the product itself. According to recent research, a mass produced low value item actually denigrates your brand, with customers less likely to remember you as it fails to bring in the ‘wow’ factor amongst a sea of competitors. A high value product is said to speak volumes about how much you’re willing to invest in your own business, as well as the value you place on a relationship with your customers.

 

A higher value promotional product like a power bank will stand the test of time, will be used regularly (everyone needs to charge their phone!), and will increase brand visibility. The user is effectively becoming an advocate for your brand, showcasing to those around them that they’re happy to use your product.

 

One of the biggest trends for promotional products in 2017 is technology with a particular focus on power banks. Here’s some great stats we’ve found that show just how important a promotional power bank can be.

 

87% of consumers state they would keep a promotional power bank due to it’s usefulness.

60% of consumers said they’d do business with a company that gave them a power bank.

 

With this in mind, why not check our our fantastic range of promotional power banks? With 24 hour express service available, there’s bound to be something that suits your brand!

 

 

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