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5 Reasons to Attend USB2U’s Photography Open Evening

Posted by USB2U on 6th August 2015 | Permalink

At 6.30pm on Wednesday 23rd September 2015, USB2U will open the doors of their new home at Gilt Edged House to professional photographers from around the local area for an evening of networking, knowledge sharing and most importantly – prosecco!

In June, the entire USB2U team uprooted from their humble office in Duston to an impressive premises in Moulton Park, with ample room for growth in print, production and more. USB2U have been trading for almost 13 years now, and we have become the most trusted supplier of Branded USB Memory Sticks to the photographic sector in the UK and worldwide.

USB2U Photographers Open Evening, Weds 23rd Sept 2015

USB2U Invite Professional Photographers to visit their HQ

But there are so many companies out there offering custom USB Sticks, we hear you cry, what makes USB2U so special and why should I come and see them?

Here are just 5 reasons why we think you should come along and say hello:

  1. You get to see what goes on behind the scenes and watch our state of the art equipment in action. Unlike other suppliers who print their memory sticks in the Far East, USB2U print and engrave the vast majority of their Branded USBs and Presentation Boxes right here in the Midlands. We do this to the highest standard, keeping a close eye on quality and delivering unparalleled results. Watching your logo come to life on our laser engraving machines is quite epic and you’ll want to see it for yourself.
  2. You can finally put a face to that name. Whether your Account Manager is Godfrey, Natalie or another member of our friendly sales team, this is the perfect opportunity to get to know who you are ordering your USB sticks with.
  3. You can ask our USB experts about the latest technologies and products. We pride ourselves in having the most knowledgeable staff who know everything there is to know about a USB Memory Stick. Have a technical query about high spec drives or USB3.0? Just ask. Not sure how to create vector artwork? Please shout and we will show you.
  4. You can take advantage of our special offers and discount codes and save yourself some cash. When you run a small business, it’s vital to be savvy about your finances. We’ve been there and know just how important it is. Don’t pay over the odds and make sure you grab yourself a deal.
  5. And finally… Prosecco. Need we say more?!

The Professional Photographers Open Evening is the first event of its kind for USB2U and it is definitely one that we are hoping to continue to run moving forward.  Don’t forget to RSVP. We hope to see you there.

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Branded Power Banks – Why Battery Size Matters

Posted by USB2U on 3rd August 2015 | Permalink

Mobile phone giant Motorola has recently launched two new Android handsets (The Moto X Style and Moto X Play) and both come with a huge 3630 mAh battery; enough power they claim to last up to two full days. But is that enough for those of us who are always on the go without a plug socket within easy reach?

You don’t need to walk far down the street to see that smartphones and tablets play an important role in people’s lives and most of us will admit to spending too much time glued to the screen checking emails and Facebook updates. Obviously this trend is nothing but good news for an already booming industry, but the pressure is certainly on for the mobile phone manufacturers such as Motorola to develop new technologies and deliver longer battery life for their consumers. According to Motorola’s president, however, that technology is still quite a way off. During an interview with the BBC, he said that ‘he would love there to be a battery tech breakthrough’ but believes it will be a long time before his industry can offer a phone that lasts for a week or longer.[i]

So what is the solution in the short term? Carry on reading, because here at USB2U we have the answer. Branded Promotional Power Banks, otherwise known as Power Bars or Portable Battery Chargers, provide mobile phones and other devices with a charge just when they need it most.

Branded Speaker Power Banks from USB2U

Just like mobile phones, Power Banks come in all different shapes and sizes. Some chargers start at just 1400mAh, but to get the most out of your Power Bank you want to make sure you choose a device with an equal amount or ideally more battery power than the phone has itself. The milliamp hour ratings (mAh) represent the quantity of energy stored in each power bank. For example, an Apple iPhone 5S has a battery capacity of 1560mAh, therefore a 2200mAh Power Bank will deliver around 1.4x full charges.

Not sure how they work? No problem. Simply charge the device at home for 2-3 hours by connecting the Micro USB cable included into your laptop’s USB port and then disconnect and pop in your pocket to top up your smartphone on the move (using a 3 in 1 cable or your own charging cable).

As far as modern promotional products go, Power Banks are undeniably one of the most useful gadgets to carry in your pocket. Thinking of investing in a batch printed with your logo to boost your brand’s exposure? Make sure you maximise the large print area so your logo, web address or slogan can be under your end user’s nose in times of need.  Power Banks have a high perceived value and won’t be thrown in the bin any time soon, so you can rest assured that your advertising budget will stretch for years to come!

[i]  http://www.bbc.co.uk/news/technology-33687230

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University Open Days are in full Swing – How many Promotional USB memory sticks can you collect

Posted by USB2U on 12th June 2015 | Permalink

It’s that time of the year again when families travel will travel the length and breadth of the country in search of the best University for their son or daughter. For many parents it will be the first time they’ve stepped across the threshold of a university but others will be old hands at the process because they’ll have gone though it for younger siblings or they may have been university students themselves.

If you’re new to the process or you’ve not been to one of these Open Days for a few years then you will need to plan your day (including the travel and parking arrangements) will military precision. With more and more students looking to go to university the Open Days are usually heaving and simply getting to the University can be a challenge – if you’re not a lover of “Park and Ride” then you might just have to relax your prejudices because at Universities like Exeter its pretty much the only way you can get to the campus and whilst they’re well planned the “Park and Ride” aspect can add around 2+ hours to your day!

Once on the campus it can be pretty intimidating finding your way around and if you’ve got pre-booked subject talks then the pressure will be on to find the right lecture room and get a seat. Most sessions will be rammed so it’s a good idea to get their early (Park and Ride permitting!).

There is always lots of information on hand from the University and the various departments and of course they’ll be plenty of additional information of admissions, financing and accommodation to take in on the day.

Lots of universities go out of their way to ensure that on arrival you have a hard copy of the university or college prospectus, details of the fees and any bursaries etc. information on the application process, a map of the university and occasionally a food voucher to redeem in one of the university restaurants and a welcome bottle of water to keep you hydrated during what can be a long and exhausting day!

You might also get the occasional insert or flyer from the Students Union that will give you a taster of the range of extra-curricular activities that are on offer at the University.

An “Open Day” is after all the universities opportunity to sell themselves to you and your son or daughter. Competition amongst the universities to bag the best and brightest students is fiercer than ever and Open Days (as well as exam results) play a huge part in helping students decide where to apply to.

Whilst a promotional USB Memory Stick printed with the universities logo is not going to influence anyone’s university choice it is interesting how many are now supplying these to prospective students as part of the packs they hand out. The promotional USB sticks are typically pre-loaded with copies of the prospectus and all the important forms any prospective student might need. With as much as 8GB of space available on even the most basic USB Stick many universities are increasingly loading videos onto the sticks illustrating student life on campus as well as offering links to Social Networking and Web sites. If you’re visiting lots of universities over the next few months it will be interesting to see just how many USB memory sticks you can acquire!

The way in which universities now engage with prospective students has changed enormously over the past few years. Aside from USB sticks other techniques include:

  • QR codes that can be scanned by Smart Phones and take the students directly to the University (or University department) web sites).
  • Facebook pages that allow the students to engage with the university, current and prospective students.
  • Twitter pages that deliver live news/information snippets.
  • Smart phone apps
  • Email and text updates

This year with around 500,000 university places to fill expect the tens of thousands of USB sticks to be given away and for the airways to be full of tweets, emails and chatter. Times have certainly changed!

USB Sticks for University Open Days

USB Sticks for University Open Days

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More on Why the Promotional Twister USB Flash Drive Remains Top Pick

Posted by USB2U on 12th May 2015 | Permalink

We’ve been supplying promotional USB flash drives for over 12 years and in this time we’ve lost track of the tens of thousands of customers we’ve supplied millions of flash drives to. What we do know is that one of the very first drives we sold was the “Twister” but what we didn’t anticipate is that 12 years on it would still be the most popular product we sell.

Despite new and innovate designs of USB sticks being released every year the Twister has stubbornly remained the top choice and if current trends are any indication it’s going to remain the buyer favourite for the foreseeable future.

Below we list just some of the reasons why we think this particular USB memory stick will continue to dominate the promotional gift market:

  1. There’s no cap to lose. The Twister (also known as the Swivel or Rotate) gets its name because part of the body (called the “clip”) twists around to protect the USB connector. Because of this no cap is needed and of course there is therefore no cap to lose!
  2. It’s reasonably small – it’s not the smallest but some of the new models are just too small to print on and people worry about losing them. The sizing of the Twister seems to be just about spot on, not too big and not too small.
  3. It looks great printed or engraved! The “clip” the section that is printed has a good print area, its flat and they look good irrespective of whether you print onto them or engrave onto them.
  4. They are available in hundreds of standard colours so it’s easy to match them to the primary colour(s) from any logo. Even if you can’t find a standard colour that works for you its pretty cheap (around £30 as a one-off fee) to get them pantone matched.
  5. The “clips” on any branded Twister USB memory stick can be changed very easily. The beauty of this is that you can change the design or logo printed on them without having to buy new memory sticks – you just order some more printed clips and pop them on! It takes seconds to do and buying clips costs pennies instead of pounds!
  6. The “clips” on a Twister can be supplied in different colours so you can mix and match body colours with clip colours to create an effect that works for your logo/campaign. It’s the sort of simple and easy customisation that lots of car manufacturers are doing very successfully at the moment.
  7. Attaching a lanyard or key ring attachment is easy because there is an integral loop built into the rotating clip on the twister.
  8. Sheer manufacturing volume means that the Twister is the most competitively priced of all promotional USB sticks. 4GB and 8GB are popular sizes at the moment but you can buy them as a promotional giveaway up to 32GB (64GB coming soon)
  9. Held in stock ready for personalisation, data-loading and delivery in just 24hrs. At USB2U we hold tens of thousands of the Twisters in stock in our Northampton office so we can deliver them (fully branded up) in hours rather than days!
  10. We love them!

There have been plenty of new pretenders that have tried to steal the crown of the Twister Flash Drive over the years but they have all be vanquished. For now at least the Twister is the King and nothing in the near term looks set to change this.

Twister USB Memory Sticks

Twister USB Memory Sticks – Top Pick for over a decade!

New Wooden USB Twisters from USB2U

New Wooden USB Twisters from USB2U

 

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And the Winner is…..

Posted by USB2U on 8th May 2015 | Permalink

The votes are in and they’ve been counted and audited and we’re finally able to announce that the most popular promotional USB memory stick is the Twister!

It was a secret ballot; so secret in fact that even we didn’t know it was happening. The methodology we used was simply to look at the thousands of orders we’ve taken in the last 12 months calculated which USB stick had the largest number of orders. We looked at the data in two ways; how many orders were placed for Twisters and how many actual Twister sticks were sold – it was head and shoulders ahead of its nearest rival.

Did the results come as a surprise? No, not really. The Twister USB Stick (also commonly referred to as the Swivel or the Rotate) has been the best selling promotional USB stick of the last decade. Lots of new models have been launched and have tried to challenge its dominance during this period and whilst some have survived and are still bought in reasonable numbers none have come close to the sales of the humble Twister.

Its popularity is down to a number of very simple things; it’s relatively small, it has no cap to lose, it comes in hundreds of different colours and it’s easy to use. The fact that it sells in the millions means that its cheap (well, cheaper than some of the other models) and easy to get hold of – pretty much anyone who sells promotional USB memory sticks will carry the Twister. They’d be daft not to.

Promotional USB Twister Flash Drives

Promotional USB Twister Flash Drives

Ironically there are lots of other flash drives with a larger print area to work with, plenty are also smaller and of course there are others that also don’t have a cap to lose but for some reason the basic Twister model has seen them all off and remains the favourite.

At USB2U we always carry the Twister in stock in the UK and its typically available in a range of different colours and memory sizes. We offer it as part of our “rush” service which means we can get them to any customer (printed and data-loaded) in as little as 24hrs – less if you can collect them from our Northampton office.

We also offer engraved versions of the Twister – we simply change the “clip” the section that rotates or “twists” (hence the name) and replace the standard silver clip with a coloured anodised clip that we can engrave. Some customers prefer these because there is no chance of the engraved logo rubbing off over time.

The reality is we didn’t need any pollsters, or market research to tell us what the winner would be – we knew, almost instinctively that the Twister would still be crowned the winner of our popularity charts. Long may its reign continue.

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London 2015 – Get Your Promotional USB Stick Running Gear on

Posted by USB2U on 27th April 2015 | Permalink

Our excuse for not running in the London 2015 Marathon yesterday is that we were too busy printing lots of promotional USB memory stick rush jobs over the weekend and we didn’t have the time. A pretty lame excuse we know and maybe 2016 will be the year it all changes. Perhaps not something to bet on but you never know.

Of course the lack of fitness and stamina across the company might also play a small part! Whilst we’ve got some pretty hardcore cyclists at USB2U (well two) the rest of the team are more of the armchair sports enthusiast type. It’s a sad state of affairs but the reality (as evidenced by this weekend) is that the closest most of us come to any regular exercise is running around in the print room keeping all of our printers churning out USB sticks.

Occasionally we like to mix it up a bit and combine work with sport but by this we mean designing and printing sports related USB sticks. These custom USB sticks in the shape of a running kit are about the closest we’ve ever got to doing any running and of course that’s a “stretch” to say the least!

Sad that it is but our world is centered around flash drives, we eat, sleep and breath them and often we’re working around the clock 7 days a week to supply them against some pretty challenging deadlines. If there was a marathon event or an “Olympics” for USB stick production we like to think we’d be in with a real shout of a medal. Perhaps we just need to get out more!

If you have a requirement for promotional flash drives

USB2U - Running a USB Marathon Every Day

USB2U – Running a USB Marathon Every Day

anytime soon then do bear us in mind. We’re a pretty dedicated team that likes nothing more than to be kept busy. Some might argue that it’s an avoidance tactic so we don’t have to do something more interesting, more stimulating and more rewarding – like running the London Marathon!

We like to think of it as more a single-minded determination to be the very best at what we do. We think of ourselves as the Paula Radcliffe of the USB supplier world but hopefully without the little en-route public “accidents” and we’re certainly not ready to hang up our running shoes just yet.

USB2U – running a USB production marathon every day.

 

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It’s F-F-F-Friday – Order your USB Sticks Today for Delivery Monday

Posted by USB2U on 17th April 2015 | Permalink

If you’ve been meaning to order some USB memory sticks with your logo printed on them this week but other things kept getting in the way then don’t despair because at USB2U we can turn around orders on the same day!

With thousands of blank USB memory sticks in stock (across a wide range of designs and colours) and our own in-house design and print teams we are one of the very few companies in Europe that can accept an order in the morning, proof it, print it and then dispatch it the very same day. So, as today is a Friday you could order your printed USB memory sticks this morning and have them delivered Monday morning (we could even get them to you for Saturday if you’re around to take delivery of them!)

You’ll pay a small premium for our “rush” service but if you really do need you sticks quickly then it’s a small price to pay for peace of mind. By

getting your USB sticks designed and printed in the UK you de-risk everything. There will be no exposure to international shipping delays, no exposure to ordering from an overseas company only to find your money is taken and nothing turns up and of course by buying locally if things do go wrong (as they very occasionally do) then getting a resolution is much easier.

At USB2U we design and print tens of thousands of USB sticks in the UK every week. Over the last 4-5 years we have invested heavily in our in-house design and print capabilities and the response from our customers to the range of rush services we offer has been amazing. A significant number of the 5 star reviews we get on Trustpilot (a 3rd party review service) relate to “rush” orders and as much as anything its because customers are blown away by the quality of their orders, the service they get and the sheer speed at which we deliver their order.

What marks us out from our competitors is the range of stock we carry and can print. Lots of companies offer a standard black twister flash drive but these don’t always work with the logo being printed on them and they can to be candid look a bit bland and boring. We can typically offer at least 20 different designs and we also offer the option of printed boxes to go with them (all in the same timescales).

Have a great Friday and remember if you need your promotional USB memory sticks on Monday then give us a call.

USB Flash Drives in a Hurry

USB Flash Drives in a Hurry

 

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How to get the most from your Promotional USB Memory Stick Budget

Posted by USB2U on 2nd April 2015 | Permalink

With sales of promotional USB memory sticks continuing to show no signs of slowing it’s obvious that companies large and small understand the benefits of using them as a give away. If you’re about to join in the fun and you’ve started looking for your own USB sticks with your company logo printed on them then you’ve probably got a reasonable idea of how much you want to spend on them.

In terms of making sure you get the “best bang for your buck” when sourcing them you can either pursue a strategy of getting the largest number of USB sticks your budget will buy or, you can embark on a plan to make sure that your giveaways make the greatest impact possible.

If you go for volume (and lots of companies do) then you’re probably just looking for something cheap and cheerful that you can hand out at a show or at strategic locations where your target customers can be found. A real example of this approach is Barratt Homes who handed out thousands of USB sticks at two Tube stations in London. The tube stations were adjacent to their new housing development and just “blanket bombed” the stations over a couple of days and targeted commuters – the USB sticks they handed out were printed with details of the housing development and they were pre-loaded with the sales brochures, floor plans and prices of the apartments they were trying to sell.

Cheap Printed USB Memory Sticks

Cheap Printed USB Memory Sticks

The primary objective in this scenario was to get the USB sticks into the hands of as many people as possible. So, they opted for the cheapest design (the Twister) with the smallest amount of memory needed to pre-load their documents onto. To keep the print costs down they only printed in 1 colour and finally they wanted the sticks delivered in “bulk” with no outer packaging – this not only reduced the manufacturing costs but the reduced weight and bulk reduced the overall shipping, storage and handling costs. They were not interested in the recipients keeping and using the USB sticks over and over again their principal objective was just to market their apartment and push their brand.

Whilst this approach was fine for Barratt Homes it’s not necessarily the right approach for everyone. If, for example, you’re trying to encourage journalists to write about a new product or the launch of a new service or you’re targeting executives at a conference or seminar then you’re best to use your budget to buy a smaller number of “top-end” USB sticks with lots of memory and bags of style or alternatively you might even want to commission your own fully bespoke (custom) USB sticks.

Top-end USB sticks include USB writing pens or USB stylus pens that also double up as a USB memory sticks – these products exude quality and get incredibly positive feedback but they’re too expensive to use a “give-aways” to random prospects. Custom USB sticks are, as the name suggests, designed and manufactured exclusively for one customer and are typically manufactured in the shape of one of their “hero” products.

Squeezing the most from your budget depends on what your underlying objectives are; if you want quantity then go with the budget ranges, choose smaller memory sizes, print just 1 colour on one side get your USB sticks supplied in Bulk (with no packaging). But, if you want to make an impact or you have high-end clients to build a relationship with then sacrifice numbers and go for quality or, in an ideal world, get your own Custom USB sticks commissioned.

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USB Books – So Long and Thanks for All the fish

Posted by USB2U on 5th March 2015 | Permalink

We love a good read and in our list of favourite books is Douglas Adams fourth book of the Hitchiker’s Guide to the Galaxy trilogy. It was first published in 1984 long before digital downloads and long before digital copies were available on products like USB memory sticks.

Today things would be so different. Whilst printed books are making a real fight of things the future is very much digital and by digital it’s not just downloads of e-books but all forms of digital distribution including USB memory sticks.

Ebooks on USB Cards

Ebooks on USB Cards

We’ve long been used to copying company handbooks, manuals, product sheets and marketing material onto the promotions flash drives we sell but recently we’ve seen a bit of an upsurge in the demand for new book launches to be set up on a card style flash drive and for a copy of the book to be pre-loaded onto it. We’re not entirely sure what then happens to these cards but our suspicion is that they are used at Press events or handed over across the tables at PR organised “lunches”.

They’re a great way to selectively distribute copies of a new book (before it’s officially available) without having to worry about doing small print runs or setting up secretive webservers with secure logins to allow a digital download. If you are targeting book reviewers and you can excite or enthuse them by giving them the “book” on something interesting and unusual like a USB book then you’re halfway there in terms of getting their attention- ok, we’re not saying they’re going to guarantee a 5 star review but it should help.

Music Releases On USB Sticks

Music Releases On USB Sticks

Of course it’s not just books that we’re seeing released on promotional USB flash drives. We’re also seeing lots of interest from small and large musical artists who are looking to release copies of their work on a well packed and printed USB stick. A great example is Peter Gabriel who commissioned USB sticks and boxes from us for his Back to Front Tour.

Some artists have gone the extra mile and commissioned fully customised versions with a “retro” twist like these USB Cassettes – they look amazing, they’re great fun and of course they generate lots of social media interest, chatter and likes which is half the challenge when you’re a young aspiring artist and you’re trying to use all channels to get your name known.

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Fifty Shades of Grey Promotional USB Sticks

Posted by USB2U on 12th February 2015 | Permalink

Have your cravings for promotional USB sticks have been left unquenched. Are you feeling just a tad frustrated and still searching for the right model? Perhaps you’re not quite sure what you need or what would be good for your brand and you just need gently leading in the right direction.

Perhaps it’s just a case of whipping up your enthusiasm for these fantastic promotional products – the pricing won’t leave your scarred and you certainly won’t be tied up in any long term contract if you buy from USB2U.

Most of our customers, with little encouragement love the service they get and come back to us screaming for more – can we tempt you?

Our most popular product is the Twister model and whilst it comes in a huge range of colours some of our personal favourites are the range of blacks and greys – hence the fifty shades of grey of course (what else were you thinking it might be!).

50 Shades of Grey Twister USB Sticks

50 Shades of Grey Twister USB Sticks

The Twister (or swivel as some people call it) is a great little performer because it has no cap to lose, it can withstand a huge amount of punishment and it looks great printed or engraved with a logo. We carry them in stock in the UK and we can typically print and deliver them (with your branding on) in as little as 24hrs – we work well under pressure so if you do need your promotional sticks in a hurry please give us a call.

We think all of our flash drives look better handed out in a matching gift box and we have lots to choose from in a price range that goes from “free” (our plain white standard boxes are free) to top of the range premium glossy white printed gift boxes and printed presentation tins with laser cut custom foam inserts. Again, these are held in stock by us in the UK and we can print these (in-house) and deliver them with your USB sticks in the same 24hr timeframe.

Whatever your event or campaign is this year it’s time to drop your inhibitions and get a little more adventurous and order up some flash drives with your logo on. If you’re still a little unsure then rest assured because with USB2U you’re in safe hands. Honest.

Printed Tin Boxes for USB Sticks

Printed Tin Boxes for USB Sticks

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