USB2U News

On USB pricing instability

Posted by USB2U on 17th October 2016 | Permalink

NAND* flash prices have been creeping up since the factories in China returned from their Golden Week National Holidays, and unfortunately for us and our customers, they are still on the rise. Industry experts predict that NAND flash prices will continue to rise in Q4 of 2016 due to severe supply shortages. This has a direct impact on the cost of branded USB sticks.

Whilst we do everything in our power to serve our customers with steady products and services there is one thing that is completely out of our hands: the cost of USB flash memory. Whilst we don’t know exactly what is causing the supply and demand issue, we have a strong suspicion that the big players in the smartphone industry, Samsung and Apple, could have something to do with it in the lead up to Christmas.

The cost of flash memory has always been something that fluctuates which is why we only hold our quotes for USB memory sticks for 24-72 hours on average. However over the past few years, pricing had been fairly static with only a slight change from week to week. In contrast over the past week, pricing has been changing on a daily basis, sometimes 2-3 times a day, so we have reduced our quote validity period down to a strict 24 hours.

The weakening of the pound since the EU referendum is another factor influencing the market and pricing levels. Since the vote to leave the European Union was announced, pricing has become even more unsteady and certainly unpredictable. This is due to the impact the vote result has had on the value of the pound and subsequently the dollar exchange rate.

Sometimes the fast changing USB flash pricing can take our customers by surprise, and we fully appreciate this. We always work hard to allow the best possible pricing for our customers, and hope that the market will start showing some stability in the New Year.


* The digital memory component that is used in a range of tech goods including smartphones and USB memory sticks.



Top 5 tips to troubleshoot your USB stick

Posted by USB2U on 7th October 2016 | Permalink

Troubleshooting your USB stick plugged into a Mac

What to do when your USB stick just won’t work.

We’ve all been there. You desperately need to back up a wedding album or a set of photos for a client, and your USB stick decides to stop working properly. There is nothing more frustrating, especially when you’re in a hurry to get that special USB stick out to a client who is waiting for their precious wedding photos…

So what can you do to get around this issue? We’ve put together our top 5 tips on how to fix some basic errors that can occur with all branded USB sticks:

  1. Check that the USB stick is plugged in the correct way around. This may seem a bit obvious, but some of our branded USB sticks such as the USB Card can actually be inserted into the port upside down in error. Double check that the USB connector is plugged in the correct way up.
  2. Try formatting the USB device and loading the images again. A bit like turning it off and on again, formatting a USB stick is always our first port of call if things aren’t running smoothly. On a PC, right click on the device and select ‘quick format’, on a Mac go to Disk Utility and navigate to formatting through there. Once you’ve done this try loading your images again. Fingers crossed you will be running at lightning speed again in no time.
  3. Try loading the data up on another device or USB port. Sometimes, USB ports stop working properly so it’s always best to eject the USB safely and try a port either on another computer altogether or on another location on your current device
  4. Restart your PC or Mac. If formatting and different ports fail to work, it could be a hardware issue. Try restarting your device and then beginning the image transfer process again
  5. Call your USB supplier for technical support. If all else fails, the device itself could need replacing. All good USB suppliers should have in house technical support to speak to over the phone and a substantial warranty period to cover you should the USB stick need replacing.

As with any electronic device, branded USB sticks are never 100% fool proof and from time to time, things can go wrong.

Here at USB2U we recognize your need for high quality, reliable products and as such we offer a full 10 year warranty on all of our USB sticks. Your dedicated account manager is only ever a phone call away and will support you 100% should anything go wrong.

Our promise to you is that we won’t leave you empty handed. We stand behind our products and promise to never let you down when things go wrong.

Need help with your branded USB sticks? Call USB2U now on 0800 008 7079 or email [email protected] and one of our friendly account managers will be more than happy to help.


Phew – now THAT was a trade show. Thanks, BPMA!

Posted by USB2U on 16th September 2016 | Permalink

We have just returned from the BPMA show (an annual trade only exhibition organised by the British Promotional Merchandise Association) and WOW were we blown away. This year the show took place at the impressive location of Silverstone in Northamptonshire and among the super cars were super suppliers and leading distributors in the promotional products industry.

Sebastian La Porta, Managing Director of USB2U, said: ‘We are extremely pleased to have exhibited at the BPMA Show this year. Throughout the show we had the opportunity to talk to many distributors about our products and services, and we made some new valuable connections. It was most definitely a day well spent for us.’

USB2U's busy stand at the BPMA show

Team USB2U in Action!

The trade show was exclusive to BPMA members only so visitors knew that those exhibiting promo products were the cream of the crop in terms of merchandise trade suppliers. The British promotional industry is vibrant and innovative and it was great to see so many companies attend and showcase their latest products.

So what was new from USB2U? Our Rainbow Range of branded technology products went down an absolute storm and I’m sure we’ll be seeing more of these products fly out the door very soon.

The Winning Formula - USB2U's Top Products Entry for the BPMA Show 2016

The Winning Formula – USB2U’s Top Product Entry for the BPMA Show 2016

Finally, we would like to say a huge thank you to everyone who took the time to visit our stand! We were absolutely delighted to meet so many new faces – and catch up with some more familiar ones – and also to receive such great feedback on our new branded technology products.

Here’s to the 2017 show!

Nat and Seb from USB2U working hard on the stand at the BPMA show

Natalie and Sebastian seem to be having too much fun at the 2016 BPMA Show!


Summer Weddings All Wrapped Up

Posted by USB2U on 7th September 2016 | Permalink

Pink Wooden USB and Box

September is here, the evenings are drawing in and the summer wedding season is almost at its peak. Now that the hard work is done (or is just beginning for most professional photographers who have long nights ahead editing!) it’s time to think about how you will package your precious images before presenting them to the lucky newlyweds.

Wedding images look great printed and framed, but it’s impossible to print every single shot for your bride and groom. The solution? Digital. Branded USB sticks are the perfect accessory to your wedding package, offering your married couples the freedom of copying or printing their favourite pictures for family and friends.

But how can you create that ‘wow factor’ with logo branded USB sticks, like you can with a high quality album? It’s simple. Choose a unique style of USB and carefully select a matching box that complements your branding and your clients won’t forget you in a hurry. USB Boxes and other photography packaging solutions are the first thing your clients will see when they receive their images, so make sure you give them a great first impression with quality, luxury packaging.

Pastel blue wooden USB and matching box

Pastel Woodland USB and Pastel Box

Here at USB2U we offer a wide range of bespoke, wooden and leather USBs which work brilliantly for weddings and all come with a matching USB box. Following one of the hottest trends for summer weddings this year (pastel colours) we have recently launched a new range of pastel coloured Wooden USB sticks, available in white, baby pink, baby blue, lilac, yellow and teal. What’s more, we now offer these as a bundle with a matching pastel coloured USB box.

Not sure what colour to go for? Call us on 0800 0087079 or email [email protected] to discuss your options.


Kingston Technology USB flash drives by USB2U

Posted by USB2U on 4th July 2016 | Permalink

We are proud to announce our new partnership with Kingston Technology. Kingston is the world’s largest independent manufacturer of memory products with its global headquarters in Fountain Valley, California. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents.

We now offer a specially selected range of Kingston USBs as part of our range of high quality USB flash drives. Great co-branding opportunities are available for our customers with Kingston USB flash drives. The USB flash drives can be printed digitally or laser engraved depending on the chosen USB style.

Encrypt your USBs to secure data

Many companies deal with sensitive data and require the best possible protection for their information. We offer three Kingston USB flash drives which are hardware encrypted and ideal for secure use: 

1) Kingston DataTraveler Locker+ G3

Kingston’s DataTraveler® Locker+ G3 secures receipts, bank statements and other sensitive documents with hardware encryption and password protection for a double layer of data security. The drive locks down and re-formats after 10 failed login attempts, so users can rest assured that their data is safe even if the drive is lost or stolen. It features a durable metal casing to protect the drive from drops, bumps and knocks plus its built-in key loop makes it convenient to take your data anywhere. The cap fits on the back of the drive so it won’t get lost.

SuperSpeed™ (USB 3.0) delivers faster performance and it is backward compatible to previous generation. DataTraveler Locker+ G3 is easy for anyone to set up and easy to use. With no application installation required all the software and security needed is built in. It works on both Windows systems and Macs so users can access files from multiple systems, without installing a program on every computer used.

DataTraveler Locker+ G3 also offers cloud backup as an optional feature. Users can choose to automatically back up data from their DataTraveler Locker+ G3 to Google DriveTM, OneDrive (Microsoft®), Amazon Cloud Drive, Dropbox or Box, so if the drive is lost or stolen, their data is in a safe place. This feature is available for Windows only.

2) DataTraveler 4000 G2

DataTraveler 4000 G2 is FIPS 140-2 Level 3 certified and provides a tamper-evident seal for physical security to detect and respond to attempts to access, use or modify the cryptographic module. Data is protected by hardware-based 256-bit AES encryption in XTS mode and the drive casing is made of titanium coated stainless steel. The drive is designed to reduce the possibility of successful brute force attacks as it locks down and reformats after 10 failed password attempts.

SuperSpeed (USB 3.0) technology means that users don’t have to compromise transfer speeds for security. Companies can add the drive to their standards list with confidence since its industry-leading NAND and controller design allow for NAND to be interchanged without requalification and certification of security features. The DataTraveler 4000 G2 is TAA compliant, to meet a frequently requested corporate and government IT requirement.

3) Kingston DataTraveler Privacy 3.0

Kingston’s DataTraveler® Vault Privacy 3.0 (DTVP 3.0) USB Flash drive provides affordable business-grade security with 256-bit AES hardware-based encryption using XTS block cipher mode, which offers stronger protection than CBC and ECB modes. It protects 100% of stored data and enforces complex password protection with minimum characteristics to prevent unauthorised access. For additional peace of mind, the drive locks down and reformats after 10 intrusion attempts. It also features a read-only access mode to avoid potential malware risks.

DTVP 3.0 is available with optional, easy-to-deploy anti-virus protection from ESET* that protects the drive’s content from viruses, spyware, Trojans, worms, rootkits, adware and other Internet-borne threats. The ESET NOD32® anti-virus engine provides instant alerts, requires no installation and comes with a five-year pre-activated licence.


The DTVP 3.0 Anti-Virus model features easy-to-deploy anti-virus protection from ESET2 that protects the drive’s content from viruses, spyware, Trojans, worms, rootkits, adware and other Internet-borne threats. The ESET NOD32® anti-virus engine provides instant alerts. This anti-virus protection requires no installation and comes with a five-year pre-activated licence.




Chinese Public Holidays and Production of Branded USB Sticks and Power Banks

Posted by USB2U on 6th June 2016 | Permalink

The vast majority of branded promotional USB flash drives and Power Banks are manufactured in the Far East, particularly in China. On the run up to any major Chinese holidays the manufacturing process will start to slow down, and eventually stop, which can result in a shortage of supply and increase in prices prior to and for a short period after the holiday. The lead times for deliveries will also increase.

At USB2U we hold a large amount of UK stock of USB memory sticks and Power Banks giving us the opportunity to serve our customers seamlessly even over the Chinese holiday periods. So plan well ahead and place your orders in good time. However if you require a fast turnaround, look no further than your trusted UK supplier USB2U.

The most pressing holiday right now is the Dragon Boat Festival at the end of this week starting on Friday 9th June. With The Chinese New Year (in January 2017) you will need to place your orders by the end of December to ensure that they are despatched in time.



New website for USB2U

Posted by USB2U on 2nd June 2016 | Permalink

It is with great excitement and pride that we announce the launch of our brand new website!

Following on from our recent re-brand, the new site brings together the new branding, detailed product categories and extensive services we offer to our customers in a wide variety of sectors.

The new features include a user friendly navigation and functionality. We also hope you will find that the product information, images and services are presented in a clear and inspiring style. The TrustPilot reviews, case studies and testimonials speak volumes regarding our first class customer service.

The new site:

  • Offers a user friendly quick quote system
  • Includes a search facility
  • Is fully responsive
  • Integrates a dedicated photography sector and Power Bank category to the main site for the first time
  • Has better structured and updated product areas
  • Is in line with the new branding

Take a moment to browse through our new site and enjoy the journey!

Speaker Power Bank

Brightly coloured, multi-functional branded Power Banks from USB2U.


Storing data on glass for billions of years

Posted by USB2U on 24th February 2016 | Permalink

Very exciting data storage news by optical scientists from the University of Southampton who have developed a new revolutionary method called 5D optical memory. This means that up to 360TB of data can be stored on glass for billions of years, which could help mankind to be remembered ages after we are gone. As a comparison, 360Tb glass storage equals to 90 000 4Gb USB Memory sticks!

In order to store data in glass, scientists need to make use of nanogratings, which put simply, refers to a nanoscale grating created by shooting extremely fast femtosecond laser pulses of light at a material – usually metal or glass – to produce grooves or markings in it. In popular culture, this would be something similar to Superman using the laser beams in his eyes to store information in the memory crystals of the Fortress of Solitude!

The idea is that the femtosecond laser writes information into the glass by changing the way light moves through it, and each tiny dot created is able to store one bit of information. This 3D optical data storage method is similar to that used by CDs, DVDs and Blu-ray discs today, and the researchers have recorded a copy each of the Magna Carta, the King James Bible and the UN Declaration of Human Rights to glass to preserve them.

But to make glass digital data storage devices a viable reality, the researchers, including photonics and optoelectronics PhD students Aušra Cerkauskaite, Aabid Patel and Rokas Drevinskas, have now developed a method of reading and writing data to glass, using a five-dimensional (5D) digital data storage method whereby instead of tiny dots, the femtosecond lasers create self-assembling nanostructures. 

At USB2U we will await to hear when this data storage method might be available for commercial applications. One day we would love to say that our glass crystal USBs were true glass storage devices! Whilst it may not have the same storage capacity, a branded glass USB is the must have tech product of the year. With laser engraving, chrome metal casing and delivered in a stunning box it have a real wow factor.

Read full article here


USB2U's crystal USB

USB2U’s crystal USB


Flash drive thrown into space

Posted by USB2U on 10th February 2016 | Permalink

3… 2… 1… Here goes! It was one of those memorable moments when two Russian cosmonauts from the International Space Station, Sergei Volkov and Yuri Malenchenko, threw a USB stick into space during a spacewalk.

For us this signifies a truly interesting example of the multiple ways in which USBs can be used in the world; not only for commercial purposes and transferring content, but also for capturing significant moment of human history!

The memory stick in question contained videos and scripts from last year’s 70th anniversary celebration of the Victory Day in Russia. This event commemorated the 70th anniversary of the capitulation of Nazi Germany in 1945, and was the largest and most lavish celebration ever held in Russian history.

During the moment when the USB stick was let go, on 3rd February 2016, the crew on board of the International Space station was flying some 250 miles above the southeastern Pacific Ocean, over South America and not far from the cost of Chile.


Click here to see the video by BBC


Rainbow tech range now available

Posted by USB2U on 8th February 2016 | Permalink

Exclusive to us in the UK!

Tech products are an essential part of our everyday lives at home and at work, during our leisure time and travel – simply everywhere. It is therefore no surprise that technology products are becoming some of the most sought after corporate gifts and promotional items today. Here at USB2U we are leading the way and have just introduced our new Rainbow range ideal for your tech savvy clients and customers!

Our Rainbow range features seven products: a bluetooth speaker, car charger, power bank, multi-cable USB adapter, LED light, card reader and a USB stick. This unique family of products is exclusive to us in the UK and available in a range of eight different colours which light up when in use. We can provide them with your own branding, and when a few items are bought together they can come in a smart presentation case too. These features, combined with in-house state of the art printing,  give the Rainbow product range a unique look and feel.

Available from our UK stock now with fantastic lead times!

Get a quick quote from our friendly team here.


Rainbow tech range

Rainbow tech range