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Archive for the ‘Promotional USB’ Category

Chinese Public Holidays – Why it Matters When Buying USB Memory Sticks

Monday, April 8th, 2013

The majority of Chinese workers live and work in cities, whilst many of their relatives remain in their ancestral towns / villages. With such a vast country, returning home can take many hours, if not days. This coupled with increased prosperity and disposable income has resulted in national holidays taking on greater importance.

The 4th April is the start of ‘Tomb Sweeping’ and is regarded as the most important custom in the Qingming Festival from which the name of Tomb-sweeping day is got. Cleaning the tomb and paying respect to the dead person with offerings are the two important parts of remembering the past relatives. Weeds around the tomb are cleared away and fresh soil is added to show care of the dead. The dead person’s favourite food and wine are taken to sacrifice to them, along with paper resembling money. This is all burned in the hope that the deceased are not lacking food and money.

So why would this impact on Branded USB Memory sticks? In short, the vast majority of Promotional USB Memory sticks are manufactured in the Far East, in particular China. This includes all the component manufacturers such as flash chip suppliers and the assembly / finishing factories.

On the run up to a major holiday, chip manufacturer start to slow and stop production. This in return results in a shortage of supply and increase in prices prior to and for a short period after the holiday.

The leadtime for delivery is also increased as factories and couriers will shut over the holiday period. This delay is compounded by backlogs that are built up at Chinese Customs, which can add several days to the delivery.

So what can you do to protect yourself? Firstly try to order ahead of major holidays (see list below) and if this is not possible look for a provider that holds UK stock of USB Memory Sticks, such as USB2U.

Chinese New Year has passed and the price of USB flash has rocketed. They are starting to stabilise now, but the pattern will continue, so be mindful if you are looking to order branded USB memory stick or frankly any Chinese manufactured products.

 

 

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Chinese Public Holidays – Why it Matters When Buying USB Memory Sticks

Wedding Photographers Guide To Buying Promotional USB Memory Sticks

Wednesday, March 6th, 2013

If you’re a professional wedding or portrait photographer and you’re thinking about moving away from CD and DVD’s in favour of engraved or printed USB memory sticks then there are some basic facts you need to be aware of before you make the move:

  1. The vast majority of companies in the UK that supply customised USB memory sticks that are typically supplying them to schools, universities and companies that are looking for cheap promotional giveaways. Often they are used as free giveaways at open days, seminars, conferences and tradeshows and as such price tends to be key determining factor when universities and companies are buying these USB sticks

    Because price is the driver performance is sacrificed so typical read/write speeds of a “standard” promotional USB memory sticks are at best around 2MB per second (write) and 6MB per second (read). Whilst this is “OK” if all you’re doing is loading up a couple of sales brochures onto the sticks but, if you’re a professional wedding photographer and you want to load lots of high quality images onto the sticks they are unlikely to be good enough for you.

  2. If you do decided to buy standard promotional USB memory sticks rather than high specification sticks that are recommended for professional photographers then you’ll notice that they’re not the quickest of products. If you’ve been used to working on Apple Mac’s and you use top end Memory Cards in your cameras with fast read/write speeds, or perhaps you use Firewire or Thunderbolt to move data around then by comparison a promotional USB memory stick is going to be painful in the extreme!

    For example mid-range SD or CF cards have a read/write speed of around 40MB per second which is 10 times the speed of standard promotional USB memory sticks.

  3. Top end, high performance USB 2.0 USB sticks from the likes of Kingston and Transcend will have read/writes speeds of around 20MB per second which is significantly faster than the promotional versions but these high performance USB sticks carry a hefty price tag and they can’t be printed or engraved with a logo – if you use them you’ll have to settle for a USB stick that carries the manufacturers brand rather than your own.
  4. Another option is to consider getting prices for USB 3.0 USB sticks. This is the very latest USB standard and USB 3.0 sticks are capable of read/write speeds of 50 – 100MB per second. This makes them incredibly quick but they are expensive and to get the speed benefits you need to use them with a PC or Mac that has USB 3.0 ports.  They will work on USB 2.0 PC’s but only at USB 2.0 speeds!

    But, if you buy USB 3.0 sticks and you have a Mac or PC that can support them you can dramatically reduce your own data-loading times and time is a precious commodity so it’s definitely something you should think about.

  5. A compromise that lots of professional photographers settle on is to opt for a upgraded USB 2.0 flash drives – some reputable USB suppliers will proactively suggest this if they know you are a photographer. Others won’t because they know the costs will be higher and they are therefore less likely to win your business.

    Upgraded USB 2.0 flash drives will use better quality components (faster flash memory, better controller chips and better capacitors) they’ll be a little more expensive but they’ll have better performance levels, they support more read/write cycles and they’ll have a longer life – effectively you’ll be getting something close to the high performance products sold by Kingston and Lacie but without paying their prices and with the flexibility to add your brand or logo to the sticks.

  6. Remember if you don’t ask for high performance or “upgraded” USB sticks then you will just get “standard” promotional USB flash drives which are fine but they’re going to be slow!
  7. Ideally talk to your supplier about what you plan to use your USB flash drives for and get them to recommend a solution. If you’ve chosen your supplier well and they know their industry they should not only be aware of the issues but they should be able to put forward a range of different solutions.
USB Memory Sticks For Wedding Photographers

USB Memory Sticks For Wedding Photographers

 

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Wedding Photographers Guide To Buying Promotional USB Memory Sticks

USB Flash Drive Prices Rise by around 15%

Monday, February 25th, 2013

Sterling has been on the slide for the last couple of weeks and reached a 31-month low against the dollar on Friday. This was before the announcement by Moody’s of it downgrade of the UK from the much coveted AAA rating. Today sterling has continued its slide and it’s a brave man that would predict where things are likely to end up by the end this week.

Whilst a weakened sterling is good news for exports its really bad news for imports. Given all USB flash drives are manufactured in China and traded (paid for) in US dollars it’s particularly bad news for any business or educational body looking to buy printed or engraved USB memory sticks right now.

What makes things worse is that the factories in China that manufacture USB flash drives are just returning from a 2 week Chinese New Year Holiday. This long break creates a build-up in demand which in turn drives up prices. This annual “spike” in demand always drives up prices until things settle down again but this year there is the spectre of a “double whammy” of rising prices and falling currency values – combined the net effect is broadly a 15% increase in USB flash drive prices.

The Chinese New Year effect usually lasts around 4 -6 weeks before prices begin to come down again but an 8% fall in the value of the £ against the $ is unlikely to mean prices will return to where they were just a couple of weeks ago.

If you need to buy your promotional USB flash drives now or in at any time during the next few weeks then brace yourself for higher prices. If you can delay your purchase for even a couple of weeks it’s probably worth doing so.

USB Flash Drive Prices Rise on Back of AAA Rating Downgrade

USB Flash Drive Prices Rise on Back of AAA Rating Downgrade

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USB Flash Drive Prices Rise by around 15%

How to make use of dated Branded USB Twisters?

Thursday, February 7th, 2013

Maybe you have undergone a company rebranding exercise, changed your contact details or simply need to promote something new, but still have stocks of your old branded USB memory sticks. If you are one of the many thousands of customers that have purchased the ‘Twister’ style USB Memory Stick then it’s good news! The Twister has the advantage of a removable metal clip, as opposed to other USB Memory sticks that are branded directly onto the housing. This makes the most valuable part of it, the USB housing, reusable if your branding requirements change.

 

Simply purchase new printed clips and consider a different coloured clip to really make a statement. USB Twister clips now come is a wide range of colours to match most designs. You may also wish to laser engrave rather than print for a stylish and long lasting effect. Add an lanyard or keyring for a real wow factor.

Engraved Twisters By USB2U

You can get your USB clip supplier to replace the clips for you, but this will cost. So why not have ago at doing this. With just a few precautions to ensure that the USB housing isn’t damaged or scratched it is relatively easy to do. Simply follow these simple steps:

  1. To avoid fingerprint marks on the Branded USB Twister, it is advisable that you wear gloves before handling the sticks. To remove the old clip, put the forefinger of your left-hand into space inside the metal clip to prise it apart and open it up to get the plastic housing out. This should avoid any scratches on the housing.
  2. Before attaching the new metal clip you need to pinch it together to ensure a snug fit.
  3. In order to avoid defacing the housing, wrap a small plastic bag around it before attaching the clip. Prise open the clip just enough to squeeze it around the housing with the plastic bag sandwiched in between as a protective barrier.
  4. Lastly, carefully pull out the plastic bag to reveal the finished Branded USB Twister

If all of these steps were carefully followed, you would never know that the clips had not been factory fitted.

Your new ‘pimped up’ Branded Twister USBs are now ready to use.

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How to make use of dated Branded USB Twisters?

How A Branded USB Stick Helped To Win The US Election

Wednesday, November 7th, 2012

With the dust settling on the 2012 US election and Barack Obama now heading back to the White House for a second term, pundits are asking how a race that is decided by a few swing states can cost over £3bn!

In short, the advertising and mobilisation of the electorate accounted for the bulk of the costs with both parties trying to out gun each other. It is simply the price of playing US politics.

This is an enormous amount for the parties to fund so an army of loyal supporters set about raising funds. In keeping with the rest of their campaign the Democrats went high tech and one such example of this was customised USB memory sticks. These were printed with the Obama ‘brand’ and even customised as the president himself. These flew of the shelf so in their own humble way the branded memory stick played a small part in the outcome of the election. So why were these such a great idea?

barack_obama_2012_election_usb_flash_drive

Barack Obama Custom USB Memory Stick

With the ever-increasing demand for branded promotional products, the possibility of finding something unique is be coming frustratingly slim. As a result of this manufacturers have invested in tooling equipment that makes the cost of bespoke customised Branded USB Flash drives an affordable option.

The products are manufactured from PVC rubber and can be made up of a number of colours in any shape or form. The beauty of this type of creation is that the product is colourful, 3-dimensional and resilient. No longer will the branding on your flash drives suffer the effects of time and excessive use as the branding is embedded in the product.

The range of items produced is staggering. Companies have commissioned Branded USB Memory sticks in the shape of Rugby Balls, People, Animals, Plants, Cars Airplanes and even USB shaped food!

Whether you are looking for a Customised USB flash drive for the launch of a new product, a promotional giveaway or to “WIN AN ELECTION” a bespoke Customised USB is the answer you have been looking for.

Just look what it did for President Obama!

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How A Branded USB Stick Helped To Win The US Election

The Perfect Branded USB Storm

Thursday, July 26th, 2012

With the growing trend in branded USB memory sticks as a vehicle to distribute promotional material, speed of production and delivery are becoming critical. The vast majority of branded USB memory sticks are manufactured in the Far East and it won’t come as any surprise that most ship from China / Hong Kong.

The normal delivery timeframe for printed USB memory sticks via a UK supplier is around 10 working days, including 3 days to arrive from the Far East. However, recently there have been several elements that have impacted this delivery period.

Branded USB Flash DRive amoungst storm clouds and lightening

Perfect USB Storm

  • Typhoon Vincent has ravaged Hong Kong and Shenzhen areas. This is the primary manufacturing and transportation hubs for branded USB memory sticks. Infrastructure has been damaged and flights delayed.
  • The Olympics is bringing in an influx of competitors, visitors and associated goods. This is limiting cargo space, as well as increasing the length of time for imports to be processed by customs.
  • Delivery in the UK, in particular around Olympic venues are being disrupted and courier companies are taking longer to deliver, as well as, charging an additional delivery fee.

So what can you do if your important event cannot wait! Put simply, do not take the risk and order your memory sticks from a UK supplier, such as USB2U, that holds a broad range of models and has in-house print facility. Whilst it may cost a little more, you can sleep easy and enjoy watching the Olympics, knowing that the memory sticks will be delivered within 24 hrs.

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The Perfect Branded USB Storm

Promotional USB Flash Drives –Delivered in 24Hrs

Thursday, March 15th, 2012

We all know the feeling. You’ve been planning your company’s participation at a major trade show for months and you’re pretty confident that you’ve got everything on track and you’re safe from any last minute “dropped catches”. That is until your boss decides that it might be a good idea to give away promotional USB flash drives from the show stand!

No doubt your boss will have recently been given one of these himself at a similar show (probably from a competitor) and had been meaning to tell you for a while that he wanted them for your show – it just “slipped his mind!”

Oblivious to the trauma you’ve experienced over the last few months in the run up to the show as you try and juggle organising the stand (design, floor plans, equipment, electricians, staff to man it, invites to key customers, promotion and advertising, tweets, website promotion, printed brochures, name badges and beverages for the staff on the stand) he now wants you to pull a “rabbit out of the hat” and deliver promotional USB flash drives with your logo printed on them in less than 2 days! Easy (not)!

Whilst you might think promotional USB flash drives are a good idea (you’ve probably mentioned them to him in the past but interestingly they are now his idea!) getting them organised in such a short amount of time is not going to be easy. The only saving grace is that you do have the artwork you want printed ready to go because you’ve had it created in high resolution format for the stand and other giveaways.

If you hit the internet and punch in your requirements to a popular search engine you’ll soon find a plethora of USB suppliers that purport to offer a fast turnaround but your relief is likely to quickly turn to anxiety when you realise that their interpretation of “fast” is 3-5 days!

The problem is that very few suppliers are willing to carry local stock of USB flash drives because they know if they don’t sell them that they’ll be stuck with an asset that rapidly depreciates in value (the price is USB flash drives halves every 12 months).  If you do find a supplier with stock they also need to have the capability of printing them on the day you place your order – a big ask!

Only a very small number of USB suppliers are big enough to hold stock and have in-house design and print capabilities and one of these is USB2U – now in their 10th year they able to supply a range of different types and memory sizes of USB sticks printed with your logo in as little as 24hrs (assuming you get your order and artwork to them in the morning that is).

So, if you do get given the “monkey” of getting promotional USB flash drives at very short notice don’t mess around going to lots of different companies just pick up the phone and speak to the team at USB2U.

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Promotional USB Flash Drives –Delivered in 24Hrs

Are Your Suppliers Of Custom USB Sticks All Heart

Tuesday, February 14th, 2012

Custom USB memory sticks are available in all sorts of different shapes and sizes and if you can’t find exactly what you’re looking for you can always get your own design commissioned. But, before you rush to get your own custom USB sticks designed and manufactured it’s worth spending some time researching what is already available.

Don’t think you’re going to be restricted to a range of pretty basic rectangular shaped plastic sticks because the range now is vast – off the shelf options include square drives, round drives, drives made from wood, leather and metal, flash drives that “glow”, bamboo drives that are 100% recyclable, flash drives that are made to wear like a wristband and flash drives that are in the shape of a heart.

The list is almost endless and then add to this colour variations within each model, the fact that some come “trimmed” with leather or metal and you start to get a feel for just how overwhelming it can be to narrow it down to a suitable drive.

If you do struggle or you’re not the most decisive of people when it comes to making a decision about these sort of things you could ask your supplier to work up a few examples for you – most will do this and most have in-house designers that over the years will have developed an “eye” for what works and what doesn’t. Push the problem (or challenge) at them and get them to apply some creativity to the sales process.

Remember that whichever Custom USB sticks you finally choose you should get your suppliers to pre-load your sales material, press release information etc. onto the sticks – and don’t expect to pay for this service unless you are loading huge amounts of data onto the sticks. It’s not a question of the suppliers being “all heart” and doing this for the love of it but instead it’s a reflection of just how competitive things are in the market at the moment.

Heart Shaped USB Memory Sticks

Heart Shaped USB Memory Sticks

Other things to expect from your supplier as part of the “standard service” are; free delivery (in country anyway), free print and payment with the order should be a “no no”. It’s fair enough if you’ve not traded with them before to expect paying as they ship your order to you but not as you place your order which could be up to 2-3 weeks before they ship them out. You might even be able to squeeze out a free “rush service” if you’re in a hurry and they have spare capacity – it’s certainly worth asking the question.

If you’re suppliers are not able to supply the above core services and/or are not prepared to negotiate on some of the things they would normally charge for them be prepared to walk away or at the very least shop around for competitive quotes.

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Are Your Suppliers Of Custom USB Sticks All Heart

Football, Football, Football and USB Memory Sticks

Thursday, February 9th, 2012

If you’re not a follower of the “beautiful game” then you might be best to turn off your TV and radio and avoid buying a newspaper for a few days. The resignation of Fabio Capello as the England Manager combined with the timely ending of the court case against Harry Redknapp has led to a bit of a media frenzy!

With Euro 2012 looming large and with England players already coming forward and calling for Harry Redknapp to be given the England Managers job this is a story that’s going to run and run. So if you want to avoid wall to wall speculation and conjecture over the next few days or weeks you might be best to take a long vacation to a deserted island.

We have a bit of a vested interest in following what happens in the world of football because we supply printed USB memory sticks to a number of top flight clubs and the English FA.

Football USB Memory Sticks

Football USB Memory Sticks

Ironically lots of the USB sticks we supply are to help businesses raise their profile and to generate consumer interest in what they sell or do. Clearly “raising their profile” is not an issue in the world of football has to worry about!

If your business does not benefit from the level of media coverage that that football seems to attract then you might want to consider buying and distributing USB memory sticks printed with your brand or logo on. Make sure if you do that you pre-load the USB sticks with your sales material, web site details, media files (video clips etc.) and anything else that you think your customers or the press (if you are targeting them) might appreciate.

Don’t think promotional USB sticks are just for large companies or football clubs. The minimum order quantity for printed USB sticks is typically only 25 which bring them into the reach of small start-up companies and local “little league” football clubs!

There are lots of different styles and designs to choose from and they come in a range of different memory sizes (typically ranging from 1GB all the way up to 32GB). Pricing is rarely quoted on-line because it changes daily as a result of changes in currency (flash is traded in USB $’s) and daily changes in the price of the core flash components. As a broad rule of thumb expect to pay around £2-£4 per UBS drive (subject to quantity, memory size and design).

Perhaps if you’re bored with all the football talk you could start planning your own marketing or PR initiative with USB memory sticks at the heart of any plan.

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Football, Football, Football and USB Memory Sticks

Public sector strike closes 85% of schools – how can branded flash drives help?

Wednesday, November 30th, 2011

    The majority of UK schools have closed today due to the national public sector strike. Whether you agree with the action or not, this has left working parents desperately seeking childcare and a way to keep them occupied with meaningful education activities. One of the tools that some progressive schools have used to minimise the impact of this is to upload home learning activities onto school Branded Flash Drives. This will allow pupils to access personalised learning tasks and return them for marking.
    There are plenty of other reasons why Brand Memory sticks are so valuable for schools:

    • It allows students to transport information between home and school without the need to carry heavy and expensive text books.
    • Internet research can be stored on the Branded Memory Stick saving on printing.
    • It allows schools to keep their own networks and storage space to a minimum. Some schools only have dumb workstations, with no local memory so Branded Memory Sticks would allow the information to be stored.
    • Staff can take information home to mark and check and auto correct.
    • Branded Memory sticks are a great incentive / reward for pupils for achieving certain milestones.
    • PTAs could consider selling the memory sticks to parents as a fund raising activity.
    • It helps students embrace technology, which will be an important part of their future careers.
    • Each Branded Memory stick can have pupils name or a unique serial number printed on, so if they do get misplaced they can be returned.
    • If the information to be stored on Branded Memory Sticks is sensitive a password or encryption can be added.

    As this lists illustrate there are many advantages for schools and colleagues embracing Branded Memory sticks.

    USB Flash Drive on Public Sector Strike

    USB Flash Drive on Public Sector Strike

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    Public sector strike closes 85% of schools – how can branded flash drives help?
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