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Archive for the ‘Printed USB Memory Sticks’ Category

Printed USB Memory Sticks – By The Numbers

Wednesday, September 22nd, 2010

One of the challenges with distributing large number of USB memory sticks is knowing who’s been given which memory sticks. In many cases this is simply not an important consideration because the USB sticks are given away as a promotional item and the intent is purely to help with brand development, sales or customer loyalty. But, in some circumstances knowing who was given a particular USB stick is important:

  • If, for example you are a school or university and you’re distributing USB memory sticks with the school or university logo on to your students it makes sense to know who has been given which particular USB stick. The benefit is nothing to do with any “big brother” conspiracy but more to enable the school to repatriate the USB stick back to the owner in the event of loss.
  • Equally, if you are distributing USB flash sticks with sensitive data on that might for example be “time embargoed” it’s useful to record who was given a particular USB stick to help you trace back any leak – putting a slightly different version of the data on each stick and recording which stick was given to whom is one way of managing this.
  • If you need to manage data-loading onto different batches of USB sticks all of which have exactly the same logo on them and therefore look exactly the same its useful to have some way of distinguishing one USB stick from another.

One solution is to engrave or emboss a unique serial number on every USB stick during the manufacturing process.

USB Stick - Serial Numbers

USB Stick Serial Numbers

This enables the sticks to be “bound” to a particular customer, employee or student. Adding a serial number to a USB stick is not an expensive or time-consuming option. In terms of cost it’s a matter of pennies and in terms of timing it might add a day or two to the production schedule.

Supplying USB flash drives with serial numbers on them that binds the drive to the owner will not address every concern you might have about security of data (particularly confidential data) but it’s a relatively simple solution that does help deal with some specific requirements and concerns.

In addition to identifying whom the stick was given to if you want to secure and protect any data that is stored on the stick then you need to ensure you buy USB sticks with password protection and encryption. Most suppliers of branded USB memory sticks can offer these solutions and the restrictions that were historically imposed by the National Security Agency (NSA) in the US on the exportation of data encryption solutions have been relaxed a little meaning good strength security is now commercially available outside the US.

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Printed USB Memory Sticks – By The Numbers

Saving a Website URL onto Branded Memory Stick

Wednesday, January 13th, 2010

If you’ve ordered some branded USB memory sticks for your sales conference, show or exhibition and really want to squeeze the maximum value from them then you should consider loading data onto the memory stick as well.

Whilst the printed USB memory stick will do a great job at showing off your brand or logo loading data onto the sticks is a easy and cost effective way to give your customer easy access to your sales, pricing and promotional material.

USB Duplicator

After all the most expensive part of any branded memory stick is the flash memory housed within the stick itself so it makes sense to make use of it. Any file that can be digitized can be stored on the memory stick. As a good rule of thumb any data that can be stored on your PC or Mac can be stored on the memory stick but its best to stick to file or data types that most people will have the application to open.

Files that are typically pre-loaded onto a memory stick before distribution include things like PDF versions of sales brochures or price lists, PowerPoint presentations, Movie files, audio files and other Microsoft Office files.

These files can either be “locked” onto the memory stick so they can be viewed or copied but not deleted. Or they can be loaded without any protection so that they user can delete them when they have finished with them and then make full use of the available memory on the stick for their own use. There are two schools of thought on the merits of which approach is best but if you do load lots of data onto the memory sticks and then “lock” this data you make it less likely that the stick will be used and therefore negate the benefit of the user carrying it around with them.

Its always easier (and cheaper) to load the data onto the memory sticks during the manufacturing process but if this is not possible then don’t panic because most supplier of branded memory sticks offer a local, post-production data loading service as well albeit this tends to be a little more expensive.

USB Dataload

One of the simplest and most effective things to data load onto a memory stick is a link to your website. Loading these links onto the memory sticks is very very simple. If you are loading web links yourself just connect the USB stick to your PC and wait for the PC to allocate a Drive Letter to it and generate the “pop-up” window so that you can see what’s on the stick. At this point you just “drag and drop” the bookmark of your website from your browser to the memory stick and that’s it. What you should then see is a link stored on the memory stick that when clicked will open you web page.

Don’t ignore the opportunities to load data onto your memory sticks even if it’s something as simple as your web site URL. After all you’re paying for the memory storage on a promotional memory stick so you ought to make best use of it.

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Saving a Website URL onto Branded Memory Stick

Branded Memory Sticks – Looking Forward to 2010

Monday, January 4th, 2010

Branded Memory Sticks have quickly established themselves as one of the key promotional items in the Sales & Promotion sector. Their popularity stems from several key factors including their inherent usefulness, their ability to carry a brand or logo extremely well, their small, portable size and their cost. Coupled with this the typical repeated used of the product ensures good brand promotion and visibility and the ability to load sales data and media files onto the memory stick helps justify their use.

Twister USB

As marketing and advertising budgets in a “post economic meltdown world” were slashed the demand for branded memory sticks and printed USB flash drives continued unabated. The early predictions of “doom and gloom” in the sector failed to materialise and although there have been periods of price volatility throughout the year this has not dissuaded customers from pushing ahead with their projects.

Towards the end of 2009 several key trends emerged which are likely to continue into 2010:

Custom USB Custom Memory Sticks also referred to as bespoke USB flash drives will become more popular because the historic minimum order quantities and relatively high initial tooling and mould set-up costs have been all but removed. As a result it is now possible to get a fully customised USB memory stick in a shape/design that is unique to your company, brand or product for pretty much the same price that you would pay for a simple printed memory stick
Twister USB Twister USB Sticks will continue to dominate the branded range of memory sticks. During 2009 the cap less “twister” style of memory stick accounted for over 60% of all orders where a standard factory design/mould was used. In 2010 their on-going dominance looks assured not least because its now possible to pantone match the body colour of the twister memory stick to any primary colour from a design/logo.
USB Photo-quality Printing Photo Quality Printing is now possible on many branded memory sticks and for very little additional cost. Historically it was only possible to “spot print” onto a memory stick and you paid for each colour printed. This was not only expensive but ruled out many complex logos or designs. Today many factories offer full photographic reproduction and with costs tumbling its likely this will become the de facto standard in future.
Low Quantities Smaller Print Runs of 50 pieces or less are now much more affordable bringing printed USB memory sticks into the reach of many smaller companies. The willingness of factories to support smaller batches of printed sticks is also likely to see them used for smaller conferences and seminars.
Price Volatility Continued Price Volatility will make it difficult to forward predict prices or get firm quotes that last more than a few days. Because the factories price in $ (USD) companies buying from outside of the US need to factor in exchange rate fluctuations plus supply/demand price related increases on the core flash memory components. Good advice is to try and avoid the Chinese New Year period and the run up to Christmas when the volatility is at its worst.

The one thing that does seem clear it that branded and promotional USB drives are going to be with us for sometime to come and that their popularity continues to grow. As far as memory sticks are concerned it seems that you can’t get too much of a good thing!

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Branded Memory Sticks – Looking Forward to 2010
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