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More on Why the Promotional Twister USB Flash Drive Remains Top Pick

Posted by USB2U on 12th May 2015 | Permalink

We’ve been supplying promotional USB flash drives for over 12 years and in this time we’ve lost track of the tens of thousands of customers we’ve supplied millions of flash drives to. What we do know is that one of the very first drives we sold was the “Twister” but what we didn’t anticipate is that 12 years on it would still be the most popular product we sell.

Despite new and innovate designs of USB sticks being released every year the Twister has stubbornly remained the top choice and if current trends are any indication it’s going to remain the buyer favourite for the foreseeable future.

Below we list just some of the reasons why we think this particular USB memory stick will continue to dominate the promotional gift market:

  1. There’s no cap to lose. The Twister (also known as the Swivel or Rotate) gets its name because part of the body (called the “clip”) twists around to protect the USB connector. Because of this no cap is needed and of course there is therefore no cap to lose!
  2. It’s reasonably small – it’s not the smallest but some of the new models are just too small to print on and people worry about losing them. The sizing of the Twister seems to be just about spot on, not too big and not too small.
  3. It looks great printed or engraved! The “clip” the section that is printed has a good print area, its flat and they look good irrespective of whether you print onto them or engrave onto them.
  4. They are available in hundreds of standard colours so it’s easy to match them to the primary colour(s) from any logo. Even if you can’t find a standard colour that works for you its pretty cheap (around £30 as a one-off fee) to get them pantone matched.
  5. The “clips” on any branded Twister USB memory stick can be changed very easily. The beauty of this is that you can change the design or logo printed on them without having to buy new memory sticks – you just order some more printed clips and pop them on! It takes seconds to do and buying clips costs pennies instead of pounds!
  6. The “clips” on a Twister can be supplied in different colours so you can mix and match body colours with clip colours to create an effect that works for your logo/campaign. It’s the sort of simple and easy customisation that lots of car manufacturers are doing very successfully at the moment.
  7. Attaching a lanyard or key ring attachment is easy because there is an integral loop built into the rotating clip on the twister.
  8. Sheer manufacturing volume means that the Twister is the most competitively priced of all promotional USB sticks. 4GB and 8GB are popular sizes at the moment but you can buy them as a promotional giveaway up to 32GB (64GB coming soon)
  9. Held in stock ready for personalisation, data-loading and delivery in just 24hrs. At USB2U we hold tens of thousands of the Twisters in stock in our Northampton office so we can deliver them (fully branded up) in hours rather than days!
  10. We love them!

There have been plenty of new pretenders that have tried to steal the crown of the Twister Flash Drive over the years but they have all be vanquished. For now at least the Twister is the King and nothing in the near term looks set to change this.

Twister USB Memory Sticks

Twister USB Memory Sticks – Top Pick for over a decade!

New Wooden USB Twisters from USB2U

New Wooden USB Twisters from USB2U

 

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Boost Your Sales With Promotional USB Memory Sticks

Posted by USB2U on 28th April 2015 | Permalink

Are your sales are faltering and lagging behind forecast. Perhaps they’re just in need a bit of a boost or is it something more fundamental about your proposition that needs challenging? Maybe you’ve got a new product or service that you’re about to launch or perhaps you’re looking for something to help entice potential customers to your stand at a show or event?

If any or all of the above apply to you or your company then one of the best ways to increase the awareness of who you are, what you do or what you sell (and hopefully drive your sales) is to give your customers something for free. This could manifest itself as a competition or prize draw but typically it takes the form of a “promotional gift”. Ideally any promotional gift needs to be relevant, it needs to have a high-perceived value and it needs to be useful enough for the recipient to want it and to want to use it on an on-gong basis.

The market is full of promotional products including branded caps, mugs, pens, sweets, keyrings, umbrellas and T-shirts but one of the most popular promotional products is a USB memory stick – The most recent survey carried out by the British Promotional Merchandise Association (BPMA) on behalf of its members found that 45% of the respondents considered the USB sticks the best to be the best product with 64% ranking them the most useful (64%). Pretty compelling statistics!

There is now a huge range of USB sticks to choose from, they all look fantastic when printed with a logo and of course they (unlike most other promotional giveaways) can be pre-loaded with tons of sales and marketing material, dynamic links to web sites, video clips, presentations and so on.

Prices of promotional USB sticks have also fallen over the last few years making them even more attractive as a giveaway. If you buy one of the more basic models in a high enough numbers and with a low(ish) memory (say 128MB) then you’ll get them for around £1.50 per unit!

Whilst they won’t be the right choice for every company, product launch, trade show or PR event you can’t escape the fact that continued re-use of USB sticks, which in turn generates brand awareness, brand loyalty and which then hopefully creates a brand advocate and increased sales is exactly what most companies want from any promotional product!

Equipping your sales force with branded USB memory sticks to hand out as they met their customers is a nice touch and a great way to enable them to “thank” their customers for their on-going support.

Capless Twister Style USB Memory Sticks

Capless Twister Style USB Memory Sticks

 

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It’s F-F-F-Friday – Order your USB Sticks Today for Delivery Monday

Posted by USB2U on 17th April 2015 | Permalink

If you’ve been meaning to order some USB memory sticks with your logo printed on them this week but other things kept getting in the way then don’t despair because at USB2U we can turn around orders on the same day!

With thousands of blank USB memory sticks in stock (across a wide range of designs and colours) and our own in-house design and print teams we are one of the very few companies in Europe that can accept an order in the morning, proof it, print it and then dispatch it the very same day. So, as today is a Friday you could order your printed USB memory sticks this morning and have them delivered Monday morning (we could even get them to you for Saturday if you’re around to take delivery of them!)

You’ll pay a small premium for our “rush” service but if you really do need you sticks quickly then it’s a small price to pay for peace of mind. By

getting your USB sticks designed and printed in the UK you de-risk everything. There will be no exposure to international shipping delays, no exposure to ordering from an overseas company only to find your money is taken and nothing turns up and of course by buying locally if things do go wrong (as they very occasionally do) then getting a resolution is much easier.

At USB2U we design and print tens of thousands of USB sticks in the UK every week. Over the last 4-5 years we have invested heavily in our in-house design and print capabilities and the response from our customers to the range of rush services we offer has been amazing. A significant number of the 5 star reviews we get on Trustpilot (a 3rd party review service) relate to “rush” orders and as much as anything its because customers are blown away by the quality of their orders, the service they get and the sheer speed at which we deliver their order.

What marks us out from our competitors is the range of stock we carry and can print. Lots of companies offer a standard black twister flash drive but these don’t always work with the logo being printed on them and they can to be candid look a bit bland and boring. We can typically offer at least 20 different designs and we also offer the option of printed boxes to go with them (all in the same timescales).

Have a great Friday and remember if you need your promotional USB memory sticks on Monday then give us a call.

USB Flash Drives in a Hurry

USB Flash Drives in a Hurry

 

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Where Can You Get Printed or Engraved Flash Drives Delivered in 24hrs

Posted by USB2U on 19th November 2014 | Permalink

Pfft – we spit in the eye of delivery promises of 6 days. If you need your flash drives printed, data-loaded and delivered quickly then quickly is what we do! We don’t mess around talking days we prefer to talk in terms of hours. So, if you find yourself (for whatever reason) of needing some last minute promotional drives then firstly don’t panic and secondly pick up the phone and call us (or submit a quick quote enquiry via our web site and we’ll get back to you in 15 mins or less).

We’re based in Northampton in the UK. We hold tens of thousands of different USB sticks in stock in a wide range of styles and memory capacities and we print or engrave IN-HOUSE. No outsourcing to a local printer, no restricting you to one type of product and limited memory size options – we always have stock and we control the process from start to finish using our own team and as a consequence we can (and frequently do) take orders in the afternoon for delivery the next day across the UK, Europe and the USA. Don’t believe us then check out the reviews from thousands of happy customers on Trustpilot (many of whom will make reference to how blown away they were with the speed at which we delivered their order). Here are just a few examples from the last few days:

Beyond the ordinary!

We needed some premium usb sticks in presentation boxes for an event. The production team were even able to make up x100 usb sticks and boxes within 5 hours! To meet our tight deadline – which is beyond what is advertised on their website. I am very grateful and they look superb.

Great service and very speedy turnaround

Very impressed with the service from USB2U. Within 24 hours we had our USBs – they look great, the process was very easy, and everyone we dealt with was extremely happy. We’ll definitely buy from them again.

Easy Peasy Lemon Squeezy !

The ordering process was very simple and the attention to detail excellent. It was an urgent requirement and the sticks arrived promptly.

So, if you have been challenged to find someone who you can trust to deliver a last minute requirement for USB memory sticks with your logo printed on them and with your data files pre-loaded onto them then please do get in touch. It doesn’t matter if your based in the UK, the USA or Timbuktu providing UPS deliver there on a next day service and providing you get in touch reasonably early in the day (ideally before 2pm) then we can normally help.

USB2U - Your Trusted Supplier of USB Memory Sticks

USB2U – Your Trusted Supplier of USB Memory Sticks

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Charitable Fund Raising with USB Memory Sticks

Posted by USB2U on 10th November 2014 | Permalink

If you’ve been co-opted onto your local fund raising committee and you’ve now been tasked to come up with ideas to raise funds for your local school, orchestra, drama group, playgroup or junior football team then the first of many challenges you’ll face is to generate lots of new ideas to ensure the money continues to flow in!

It’s never easy and with so many national causes understandably grabbing the headlines doing something that encourage support for your local charity is getting harder and harder. We’ve always been a nation of charitable “givers” but during times when we’re all feeling the pinch there is only so much money to go around.

In terms of ideas there plenty of “old favourites” to fall back on like quiz nights, car boot sales, hog-roasts, jumble sales, coffee mornings, sponsored events and scavenger hunts. But, most well established fund raising groups are likely to have tried these already and interest in running them again might meet with some resistance.

Creating your own fundraising blog or Facebook page dedicated to the cause will often help build and maintain interest in your charity – it’s a great way to keep people engaged and to keep them up to speed with how the fundraising is getting along. New charity oriented sites like JustGiving.com also create another well tried and trusted option and these have the added benefit of allowing people to donate on-line.

Fundraising Using USB Memory Sticks

Fundraising Using USB Memory Sticks

An idea for pushing the fundraising along and one that dovetails nicely into any Social Media activities you might have planned is to sell printed USB memory sticks.

As a concept it’s simple:

  • The USB memory sticks are printed or engraved with details of the fundraising challenge – this could include a logo, a date, a Just Giving website address or a phone number etc.
  • Pre-load the USB sticks with as much information as you can gather about the cause you’re raising money for. Ideally this should include background articles, video clips, details of what the money will be spent on, profiles of the people or teams involved and don’t forget to include links to any Blog or Facebook pages.
  • The finished printed USB memory sticks are then sold for a profit by whatever means is possible.

There are lot of suppliers of printed USB memory sticks in the UK and with lots of competition in the market you’ll be surprised at how cheap they are to buy. Typically you’ll need to order at least 100 to get a good discounted price but if you can you’ll find there is plenty of scope to sell them for a profit. Just one idea to add to your list of “ideas” under consideration.

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Our Printed Chic USB Flash Drives Can Be With You in 24hrs

Posted by USB2U on 13th October 2014 | Permalink

We understand that sometimes it’s just not possible to foresee that you’re going to need some printed USB flash drives. We know that things get missed off the “to-do” list. We know that other people you thought were taking care of the order for USB sticks can “forget” them and equally we know that other promotional USB flash drive suppliers can be too confident of their ability to deliver against very tight deadlines.

The typical lead-times that most supplies work to is around 5 – 10 days from final artwork approval (which in itself can add a day or two to the process and even them lots of suppliers won’t start working on your order until you’ve paid for them). This is usually fine in “normal” circumstances but if you need your flash drives in a hurry then it can be a challenge finding a local supplier that can help!

At USB2U we not only hold thousands of blank USB sticks in stock ready to be overprinted but we handle all of the printing, data-loading and QA checking in-house. In fact we hold so much stock in the UK that around 50% of all of our orders are now assembled, printed (or engraved) and data-loaded by us in Northampton. This means our customers get a super-fast turnaround on their orders and there is no risk of them getting “stuck in customs” or being delayed because of shipping issues.

In fact with a print and engraving capacity that exceeds 5,000 USB sticks per day we’re so confident in our ability to turn around orders quickly that we offer a 24hr”rush service”! Although we describe it as a 24hr service the reality is often quicker than this because we seem to get a lot of orders in the afternoon which are then printed and delivered before lunchtime the following day – so, in reality our 24hr service is quite often 20hrs or less!

Here’s what one customer had to say about our rush service and what it meant to them and their client last week:

Excellent service. Saved an important account (Philip Noons of JE Group)

We had an important client call us on Friday evening to get a USB order to them by 3:00PM on the following Monday. None of our other suppliers could help us. I emailed Natalie on Friday evening and spoke with her on the Monday. I had the artwork approved and the job turnaround by 1:00PM. A truly impressive level of service. My courier picked up the items and delivered them to our client’s exhibition in London by 2:30PM that day. Needless to say, our client (a highend retaill store) were extremely grateful. USB2U, thanks to their efforts, made us look good.

If you find yourself in need of promotional USB sticks in a hurry then there really is only one place to call!

At the moment we’ve got some special pricing on our Chic USB Sticks and yes, they can be with you (printed and data-loaded) tomorrow.

Promotional USB Sticks in 24hrs

Promotional USB Sticks in 24hrs from USB2U

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What Artwork is needed to Print USB Memory Sticks

Posted by USB2U on 25th June 2014 | Permalink

When you set out to buy promotional USB flash drives there are some basic things you’re going to need to ensure you get exactly what you want. At the most basic level you’ll need to have a reasonable idea of how many USB sticks you need or can stretch to (you’ll find the more you buy the cheaper the unit price will be) and you’ll need to know what memory size you need – these two elements are the key drivers behind the unit price you’ll pay.

Choosing the right amount of memory is less easy than knowing how many USB Sticks to buy. It’s easy to just go for the smallest memory option (typically

Vector Artwork

Vector Artwork

128MB) but bear in mind if you do this that the promotional USB sticks won’t be of that much value to the recipient because they won’t have much room to store their own data on. Less storage space = less perceived value = less actual usage = less brand exposure. Our advice is to go for a 4GB or 8GB USB stick – this is normally large enough to store any of your own files one before you hand them out and gives the recipient tons of spare space to use for their own files.

Surprisingly the level of detail in the print or the number of colours printed is not really a major cost driver. A few years ago you might have had to pay a set-up fee per colour and a fee to print each colour but these days there are only pennies between a single colour print and a full colour print.

The real issue when it comes to printing (and therefore to a certain extent cost) is the quality of the artwork supplied to print from. Contrary to popular belief it is really possible to produce good quality printed USB memory sticks from a JPEG file (this is the sort of image you usually see used on Web Sites) because they are typically low resolution files. They might look ok to the eye but if you try and print from them you’ll typically get poor and often blurred results. A really good high quality JPEG might be OK but it’s worth getting it checked first rather than being disappointed with the printed results.

By far the best thing to do is to supply good quality Vector Artwork files – Vector file types are .eps, .ai, .pdf and .swf. You CANNOT re-save a JPEG into these formats and magically get a Vector file you have to set up the artwork files as a Vector Graphic and then save them in these formats. If you’re not sure ask you design team or external designer to supply you with Vector Artwork. Full details of how to send your artwork files and the formats we can work with are detailed here.

Please also don’t (as one school did) just scan the badge on the front of their school blazers and ask us to print from that – the computer programming adage of “garbage in, garbage out” will apply!

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USB Yearbooks – Personalised USB Memory Sticks for Schools

Posted by USB2U on 18th March 2014 | Permalink

We’re rapidly approaching that time when lots of students will be making their preferred and insurance university choices before they then start to focus on the securing the exam results they need to get their place secured. It’s a difficult and emotional time for everyone with because not only are the students dealing with the pressure of exams but they’ll also have to come to terms with saying goodbye to their friends, many of whom they will have been close to for years.

It’s not uncommon now for lots of schools to put together a Year Book to help the students record their memories of the time they spent at the school but some lots of students will also arrange for their own “hoodies”, T-shirts etc.

Another option is a personalised USB memory stick – each USB stick can be printed or engraved with the students name on one side and details of the school on the other. The USB stick can also be pre-loaded with a copy an electronic copy of the school yearbook and could also include video clips of school drama productions, award ceremonies, sports days and of course embarrassing pictures from the Prom Night!

There are lots of different styles of USB sticks to choose from including the popular USB wristbands to the more common “twister” style of drive – they can all be supplied in a printed gift box and optionally with lanyards or keyrings. With prices starting at just a few pounds the USB sticks are a cheaper option that Yearbooks but realistically many students will want the printed version so they are best thought of as a supplementary option that gives more scope to include media clips etc.

USB Wristbands

USB Wristbands

If the USB sticks are being bought by the school on behalf of the students then there is no pre-payment because the school will automatically be given 30-day credit terms. The lead time to produce the personalised sticks is around 10 days but if you do leave it late don’t worry because at USB2U we can offer a “rush” 24hr delivery service.

To submit the names of the students all we need is a Word Document or ideally an Excel file (any CSV file will do). We supply a mock-up and proof before anything is printed or engraved so there will be plenty of opportunity to make sure you are happy before we “press the button” and produce them all.

USB Yearbooks – now there’s an interesting idea!

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USB2U Launches New USB Sticks and Gift Box Packages for Professional Photographers and the Feedback is Universally Excellent

Posted by USB2U on 5th February 2014 | Permalink

The market for professional photographers is tough and it’s incredibly competitive. Arguably since the arrival of digital photography and the paradigm shift it created the barriers to entry have been reduced – anyone with a decent digital camera, a Mac and software editing software can “claim” to be a professional photographer. In the UK alone there are said to be around 45 – 50,000 professional photographers!

To survive professional photographers are having to up their game and put more emphasis on their branding, marketing, and the way they deliver their images to their clients. Websites, Pinterest Pages, Facebook pages and Twitter accounts are now de rigueur. Of course there is no substitute for being brilliant behind the lens and having a engaging manner with clients that puts them at ease but to be a commercial success brilliant marketing and presentation is now just as critical.

Long gone are the days when professional photographers could offer their clients their portfolio on a CD or DVD. Whilst printed images, albums and folios still reign supreme clients still want (expect) to be given digital copies of their images so that they can post them on their Facebook pages, blogs and other Social Networking and of course make their own prints.

USB Sticks and Boxes for Photographers

USB Sticks and Boxes for Photographers

Branded USB memory sticks are the new way for photographers to delivery digital copies of prints to their clients but USB stick suppliers (much like photographers) have had to up their game as well. It’s no longer good enough to supply basic models printed with a brand of logo – photographers are demanding innovative USB solutions that include attractive packaging options and they want something that can’t be picked up in the High Street. In response to this USB2U has launched a new range of USB sticks and gift boxes aimed specifically at the photography sector and the feedback has been universally excellent:

Tim Simpson Photography said: “This is the second time we have used USB2U. This time we had the wooden presentation boxes too. At Tim Simpson Photography we try to do things with style and little differently. We feel this product backs this up, we know our clients are impressed when they receive their images presented this way. A great product.”

Lavenham Photographic said: I ordered some wooden USB sticks for my wedding photography business and could not be happier with the quality of the finish! The engraving of my logo is so fine and detailed, (even with a very small fine font) and nobody I’ve shown them to has ever seen anything like them before. For conveying the impression of being ‘special’ ‘different’ and ‘high quality’ they are absolutely spot-on.

Elisha Clarke Photography said: “I am delighted with me new USBs! The wooden boxes and USBs have a beautiful and professional finish. Everyone I show is impressed.”

USB2U will be at The Photography Show at the NEC, Birmingham held on the 1st – 4th March 2014.

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End of the School Year celebrated with Personalised USB Memory Sticks

Posted by USB2U on 16th July 2013 | Permalink

Printed and engraved USB memory sticks have long been the preserve of large companies and universities who have for many years used them to underpin their marketing and advertising campaigns, to hand out a conferences, seminars and open days or as a simple “give-away” to help drive brand awareness and sales.

But, intense competition in the market for the supply of promotional USB sticks has driven down the price and more significantly has driven the minimum order quantity from hundreds to as little as 25 pieces. The impact of this is that more and more people are now buying customised USB flash drives for what seems like an ever increasing range of uses.

Schools are a good example. Historically it was only the larger secondary schools that were buying USB sticks for their students and often they were purchased to en-masse to give out to the whole school or to sell in the school shop. Today lots of primary (and junior) schools are buying 25-30 sticks at the end of the school year to give to just one class of leavers – the sticks normally have the school name on together with any crest/logo the school might have and often each stick is personalised with the pupils name.

USB sticks for Schools

USB sticks for Schools

Some schools are even going one step further and loading onto each flash drive school photo’s, clips from the school sports day, school reports and exerts from the school play – think digital scrapbook or school yearbook loaded onto the USB stick and you get the idea.

We’ve even had one teacher take the radical decision to pay for them for his class so he could hand them out at the end of the summer term loaded with the homework he wanted doing over the summer holidays! A great idea albeit I’m not sure if it’s what the pupils really had in mind.

For schools the beauty of buying personalised USB memory sticks from USB2U is that we offer a free design and mock up service, there is NO upfront

Free Carabiner Keyring with all School Orders from USB2U

Free Carabiner Keyring with all School Orders from USB2U

payment because all schools immediately get 30-day payment terms and if you’ve left it a little bit late to organise them we can deliver from UK stock (printed) in as little as 24hrs!

If you remember to ask we’ll throw in free lanyards and every school order is sent with a handful of little carabiner keyrings.

So, If you’re thinking of ordering printed or engraved USB sticks for your school or class then give is a call!

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