Wow – what a start to 2010! Last year we saw significant growth in the use of branded USB memory sticks but orders in the first few weeks of 2010 have surpassed all expectations.

Sales of memory sticks that are either printed or embossed with a company logo or design are accelerating and demand for fully customised (bespoke shapes and designs) is really picking up.

A well-designed and printed memory stick does wonders to help promote your company, to develop your brand and to keep your company ahead of the competition. They’re also, as many companies are now finding out, a fantastic and cost effective way to distribute your sales literature, data sheets, pricing information and media files.

Popular uses for branded memory sticks include:

1. Give-aways at trade shows and exhibitions (but pre-loaded with sales brochures to help reduce the paper brochure print costs, transportation and storage).
2. Handouts at seminars and conferences (pre-loaded with the event details, speakers notes and slides and details of forthcoming events).
3. Press events. Fully customised usb flash drives are increasingly being used in preference to standard factory models at Press Events and Press Launches because they really do generate a “buzz” and help to get key messages across to the attending journalists. Of course pre-loading the custom sticks with the press releases, core company information, biographies of key staff and media files helps to ensure the journalists have all the key information at their fingertips is recommended.
4. Promotional give-aways. Everyone loves something for nothing but it helps if what you’re giving away is desirable and will be used by the recipient. Memory sticks certainly fit the bill here.
5. Staff events and briefings. Memory sticks are a popular way of disseminating key information out to employees particularly if there are lots of forms and details to distribute and you want to reduce the print and reproduction costs of these forms.
6. Visitor gifts – rather than a boring pencil, pen or T-Shirt lots of companies are now turning to branded memory sticks for visitor gifts. They are after all more “business like” and have a high-perceived value.

Given the growth in sales we’ve already seen in 2010 these examples must just be small snapshots of what printed USB flash drives are being used for. If you are interested in printed usb memory sticks or fully bespoke USB flash drives for your company then give us a call to explore the options.