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Archive for the ‘Memory Brand’ Category

Northampton University Choose USB2U for Branded USB Memory Sticks

Thursday, October 1st, 2009

The University of Northampton, specifically the Northampton Business School at the University, required a uniquely branded USB Memory Stick to promote the Higher Education Alliance (HEA) within the university.

The University of Northampton Higher Education Alliance (HEA) was established to bring together the University and staff from all regional educational establishments, to provide a forum for the discussion and sharing of best practice regarding the University’s guidance activity.

Univeristy of Northampton USB Flash Drives

The aim of the USB Memory Stick was to provide students with an incentive to complete feedback on their distant learning programmes.  The prerequisite was to provide an incentive that was both compelling, relevant and useful for students.

As there is no permanent storage area on the University network for students, the USB Memory Stick would be an extremely useful tool, allowing students to store, back up and transport important coursework.

The University undertook a tender process and the normal due diligence checks. We were delighted that they selected USB2u to supply Branded USB memory sticks, not least because we are practically neighbours.

Sebastian La Porta, Sales Director for USB2U, explained “We were delighted to be trusted with the University’s important project. We were particularly pleased that the University were able to support a local business.  We have delivered many hundreds of successful projects for universities across the UK, but the team were particularly pleased to be working for our own local university.”

Dr David Burnapp (Senior Lecturer) was a very strong advocate for the project as student feedback is of the utmost importance. The dual-sided branding on the USB memory sticks ensures that it not only represents the University, but also the HEA.

Univeristy of Northampton USB Flash Drives

“We were delighted with the high quality of the goods and level of support that we received from USB2U. Whilst they won the order on our standard selection criteria, it was particularly pleasing to place this with a local and established business.”

Note:

USB2U is a leading supplier of promotional USB memory sticks, branded USB flash Drives, custom USB sticks and USB pens printed with your logo on. In fact we can supply and print pretty much anything that has a USB connector on it.

We’ve been supplying branded USB memory sticks since 2002 so you’re in safe hands. Our customers range from small local schools to some of the largest multinational companies on the planet. Irrespective of how big or small you are we’ll strive to give you unbeatable prices coupled with a fast and efficient service. Contact us trade@usb2u.co.uk.

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Northampton University Choose USB2U for Branded USB Memory Sticks

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Branded USB Memory Sticks – Why Are So Many Being Given Away

Monday, September 14th, 2009

It’s no exaggeration to say that millions and millions of Branded USB Memory Sticks are given away free every year and the trend is accelerating. But why, what makes a branded USB memory stick such a great item and what are they most commonly being used for?

Branded USB

Branded USB Memory Sticks are incredibly popular with everyone because:

  1. They are incredibly handy gadgets that make storing and transporting large amounts of data very easy.
  2. They come in a range of designs and styles that look great when printed up with a logo or brand. Matching the body of many of the USB Memory Sticks to a primary colour from the printed brand is relatively easy to do and inexpensive and helps to lift the overall “look and feel” of the memory stick.
  3. People like to receive branded USB memory sticks because of their perceived value and because of their intrinsic usefulness.
  4. They are small and light so transportation, storage and distribution is never an issue.
  5. They have global appeal. Unlike some promotional products that only work in certain markets and cultures USB memory sticks have a universal appeal.
  6. They are easy to use and data (files, music, videos, presentations, etc.) can be stored onto the memory stick before they are distribution.
  7. Prices have fallen over the last few years making them a cost effective marketing and promotional tool.

What are the most common uses for Branded USB Memory Sticks?

Not surprisingly given their popularity the usage of memory sticks continues to grow and new and innovative uses for them are being found all the time. Some of the more common uses include:

  1. Giveaways at trade shows, exhibitions and conferences – branded USB memory sticks are an ideal way to get your brand distributed and your sales brochures brought to life. Pre-loading links to your website, including sales videos and presentations together with product sheets and special offers.
  2. Seminars where they are typically pre-loaded with speakers notes, presentations and details of forthcoming seminars and events that the audience might be interested in.
  3. Press Launches – handing out a branded or even a custom shaped USB Memory stick at a press launch is a great way to engage with the invited journalists. Custom USB memory sticks manufactured in a shape to represent the event are becoming increasingly popular because of the “wow” factor and talking point they create.
  4. Product Launches – USB memory sticks printed with the logo or design of your product (or even manufactured in the shape of your product) and pre-loaded with product information, preview videos, pricing etc are popular. More and more companies are now using memory sticks are a core part of their overall sales and marketing mix and launch plans.
  5. University Fresher Fairs – every student loves something for nothing and if it can’t be beer then a USB memory stick is a good substitute particularly if you can pre-load it with lots of useful information for them on the university, life as a student, student offers, housing information, student union details etc.
  6. Schools – Many schools now mandate the use memory sticks and are either making them available to students free of charge or supplying them with the school crest/logo on at a subsidised rate.

Whilst not an exhaustive list it does illustrate the range of uses the once humble USB memory stick is now being put to.

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Branded USB Memory Sticks – Why Are So Many Being Given Away

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Custom Memory Ticks Will Help You Save Time And Money

Thursday, August 20th, 2009

One of the biggest crazes and fashions in recent times has been the drive and demand to have your own name across everything you use for other people to see. There have been many fashion statements and fads that have faded away in recent years but the chance to publicise yourself does not appear to diminishing in popularity at any point. There is no doubt that seeing your name in lights or in public has a strong attraction and this is also very true for something that normal people have in their everyday items. This is why using custom memory sticks has a lasting appeal and is very attractive to many consumers. The benefit of using memory sticks is apparent with people wanting to transport data quickly and easily across many different places and a memory stick is an ideal way to do this. With a great number of flash and memory sticks available, having one that is easily defined as yours is a great bonus.

If you use the memory stick at work or college, it may be bought from the same source as others which means that it may be easy to get the memory sticks mixed up with other peoples. This may be a small inconvenience but it could have disastrous effects if the information contained within the stick was important. This is where using custom memory sticks is really useful as it should minimise the chances of mistaking someone else’s stick for your own. Being able to identify your own memory stick quickly and easily should ensure that nothing bad happens when you need things to do smoothly.

It can be seen that a busy office or college will have a lot of people looking to pass information amongst themselves and may in fact need a number of memory sticks to contain all of the data. By using custom memory sticks, the task of naming and storing the proper data together should become easier as relevant titles could be apportioned to each stick. Having the name of the project, group or data type actually emblazoned across the memory stick should mean that it won’t fall off or be scratched away which should make it easier for everyone to know exactly what they are using. In a busy office, it can be easy to pick up the wrong thing in haste but this system should give everyone a better chance of finding the wrong stick to use.

It is no surprise that every person and company is considering the cost and budgetary effects of each product nowadays and the custom memory sticks is no different.  However, the benefit comes from the fact that these products are available in a cheap manner which provides fantastic value for money. Given the time and effort, not to mention safety security that having the name of each memory stick carefully laid out on it should ensure that the custom memory sticks pays for itself in no time at all. If you are after a product that is fashionable and highly functional, the customised memory stick may be one of the products you will find all year.

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Custom Memory Ticks Will Help You Save Time And Money

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Branded USB Memory Sticks – A Conference Organisers Dream

Friday, July 31st, 2009

If you have the unenviable task of organising a conference or seminar then you’ll already be an expert at multi-tasking and will have honed your planning and time management skills to perfection. You’ll often be seen doing a perfect imitation of a Swan – looking calm, in control, and always professional whilst at the same time flapping your legs furiously to keep things on track.

Inevitably though, as the old adage suggests if “things can go wrong they will go wrong”. Whether it’s the venue being double booked, tube strikes being called on the day of your event, the caterers being closed by the health inspectors or presenters pulling out at the last minute, you have to cope. Not only are you expected to cope but you need to make sure the presenters and the audience go away thinking this was the best and most smoothly run event they’ve ever attended. Your career and the potentially the success of your employer depends on it.

Branded USB

Given just how many things you need to juggle in the lead up to the event and in particular during the day of the conference or seminar it makes sense to deal with as many “gotchas” as you can in advance.

Getting in copies of Speakers notes and presentations and getting them printed and distributed to the audience is one of those time consuming and challenging jobs that no-one relishes. The sheer amount of paper to print, collate, bind and distribute (let alone carry to the event) is often mind-boggling. It’s so much easier to gather this information electronically and load it onto a USB memory stick.

Branded USB Memory Stick

These USB memory sticks can be branded to promote the event, the data can be pre-loaded in advance (if you have time the data can be pre-loaded during the manufacture of the branded USB sticks), and if the data is sensitive it can be protected and encrypted.

The cost of branded memory sticks is typically cheaper than the cost of printing and binding slides/notes, they’re easier and cheaper to transport and they’re easier for the delegates to carry. Combined with this you provide the delegates with something of perceived value that they can re-use again to store their own files/data.

Its also of course possible to load the memory sticks with media files, movies clips, audio files, links to web sites, and include details of other conferences or seminars you might be planning.

Using branded USB memory sticks will help your event run more smoothly, they will make your life as an organiser easier and typically they’re a cheaper and more environmentally friendly option than printed media. So, if you want to reduce your stress levels you should consider USB memory sticks for your next event.

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Branded USB Memory Sticks – A Conference Organisers Dream

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