If you’re the market for some promotional USB memory sticks and you’re thinking of ordering them with your logo printed on them then before you place the order you might just want to take a few minutes to consider getting your logo laser engraved rather than printed.
We understand that for some customers printing is the only option because they have to have their logo reproduced in full colour and of course we understand that printed logos and designs look great. After all the majority of our USB sticks are printed and all of our USB sticks can be printed on! But there is one obvious downside with printing and we’d be failing in our responsibility to our customers if we didn’t point it out.
The downside with printing is that over time the print will begin to chip and wear away leaving behind a logo that might not be legible. It doesn’t matter what printing process is use, what primer is applied to the sticks and how long they are baked for to harden the ink after being printed because at some point ink and its adhesion will “give” and chip away or simply fade.
Of course the resilience of the print will vary depending on the material that the USB stick is made from and how well they are printed in the first place. Equally the environment they are used in can have a major bearing as can the way in which they are carried – if printed USB memory sticks are attached to a bunch of keys (on a key ring) then the constant chaffing of the stick against the keys will accelerate the erosion of the print.
If you really do want your logo to last and for your promotional USB memory sticks to look as good after a few months as they did on the day they were supplied then you ought to consider getting them laser engraved.
Laser engraving “etches” the surface of the USB stick leaving a high precision finish that is permanent and won’t rub or scratch off. It’s a very popular technique that is used on a wide range of promotional products.
Of course you won’t get the option of full colour but at least you’ll know the logo will be produced to a high level of accuracy and more fundamentally that the design engraved onto them will last the test of time.