Fantastic news about the birth of the latest Royal baby on Saturday! Her Royal Highness Princess Charlotte of Cambridge (Charlotte Elizabeth Diana) arrived at 8:34am on Saturday and the announcement has provided a welcome respite to all of the political debate in the lead up to the General Election on Thursday.
Whilst there’s been masses of media coverage and loads of photos of Princess Charlotte it’s unlikely we’re going to see any “official” photos released by the Palace for at least another 3-4 weeks. Her brother (Prince George) was a couple of days short of being a month old before the first official image was released and even then these were a few snapshots taken by Kate’s father.
It’ll be interesting to see if this time around Kate and William use the services of a professional photographer or whether they elect (again) to keep the whole thing “in the family”. It’s a commission that most professional photographers would give their right arm to get albeit it won’t come without lots of pressure, scrutiny not to mention the demands (and intrusion) of the press!
If they do commission a professional photographer Kate and William won’t be alone because these days the newborn baby photography sector is growing fast and there are some brilliant pros that specialise in nothing but baby photography. Of course as a market grows and brings more competition into it one of the challenges is to make sure you differentiate your service so photographers are now using things like engraved USB memory sticks and matching engraved keepsake boxes to store digital copies of the baby photos on and in!
But, a pretty keepsake box and cute engraved USB memory stick is just a great “value add” and nothing more. Fundamentally it has to be about the quality of the photography and how the photographer engages with their client and the baby.
If you are an established baby photographer then, irrespective of whether you get the “gig” at the Palace you might want to think about offering digital copies of your shots to your clients on an engraved or printed USB memory stick. It’s the way the market is moving and there are now several specialist companies (including USB2U) that not only offer these types of products but have also invested in dedicated websites aimed at the Pro-Photography sector.
If you are think that you’re on the short list of possibles for the first official photographs of Her Royal Highness Princess Charlotte of Cambridge then good luck!