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Archive for the ‘customised USB’ Category

Data Loading Customised USB Flash Drive

Monday, September 27th, 2010

The use USB Flash drives printed with a company logo or brand and possibly a contact phone number or web address is very popular at the moment with millions being produced every year.

Typical uses for the printed USB flash drives include:

  • Trade shows and exhibition give-aways
  • Press launches and press events
  • Conferences and seminars
  • Sales team “leave-behinds”
  • Promotional campaign “give-aways”
  • Staff incentives and staff work tools
  • Student Fresher Fair incentives

Of course this list is just a snapshot of what USB flash drives are used for with more and more innovative uses being found everyday including photographers using them to distribute client portfolios to mothers buying baby scans on USB flash drives!

Whilst USB flash drives do an excellent job of promoting a company’s brand and generating brand loyalty and recall

USB data loading

USB data loading

you can get much more “bang for your buck” if, when ordering branded USB flash drives, you pre-load them with data files. The fundamental function of a USB flash drive is, after all, to store and transport data so it make sense when distributing USB flash drives to ensure your own data files are pre-loaded onto the drives.

Pre-loading data files does mean you have to factor this step into your own project plan but data-loading can be done during the manufacturing process or just prior to delivery so you don’t have to have your finalised files ready when placing your order. If you can supply the data when the flash drives are being manufactured the data will be loaded onto the drives during the manufacturing process and typically the cost for this is negligible. If you want the data pre-loaded a little later in the order cycle, i.e. just before delivery, then be prepared to pay a little more for it because it’s a much more manual process.

Given the relatively small incremental cost for data-loading its really a “no-brainer” because the more information you can put on the drive about your company, your products or your announcements the less you have to print and the less transportation costs you’ll have for any printed material. So, not only will you save a small fortune on printed collateral but you’ll make life easier for anyone you’re giving the USB flash drives to because they won’t have to lug around large files, sales brochures or presentation files/notes.

In some cases, where you would normally print, collate and transport lots of printed material, its possible to build a cost benefit case that shows you can offset all of the costs of buying printed flash drives purely by pre-loading them with data and reducing your print, storage and transport costs.

At USB2U we are seeing a significant increase in the number of customers now asking for data-loading onto their USB flash drives. Fortunately we’re well geared up to handle these requests in our factory during production or at our facility in Northampton where we have our own professional data loading equipment.

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Data Loading Customised USB Flash Drive

Customised USB Memory – Tip 4. The Manufacturing Process Explained

Tuesday, February 23rd, 2010

In the forth of the series of top tips to consider when purchasing Customised USB Memory Sticks, we explain the manufacturing.

Once you have selected your supplier (See Tip 3) it’s worth understanding the manufacturing process, as this will give you a great appreciation of some of activities and the supplementary questions that you may wish to ask. On the face of it you would assume that the manufacturing process for Customised USB Memory sticks would be simply. However, pulling back the veneer shows a complex and challenging process.

Custom USB

There are 3 hardware components that make up a Branded Memory Stick:

  • The Flash Memory Chip, which comes in various memory sizes from 64Mb to 16Gb.
  • The PCBA Board which houses the Chip, Electronics and USB Connector
  • The casing that houses and protects the USB Memory Stick. These come in a myriad of shapes and designs.

Custom USB

Your UK supplier will be contracted to the factory/s that will purchase each of the above three components and assemble them. The following is the typical process a reputation factory would follow:

  1. They will purchase the Flash Memory Chips from companies such as Samsung, Hynix, Micron, Intel or other OEM brands. Care that they do not use B grade or recycled flash memory.
  2. All chips will be tested before attaching into the PCBA
  3. Any data that needs to be added onto the USB Branded Memory Stick is typically loaded at this stage. Again all units are QA tested. A screen print of the data will be sent to the client for sign-off.
  4. The factory will purchase the housing from dedicated manufactures. Again whilst certain models look the same it is important that only quality material is used.
  5. The next step is for the factory to screen print, emboss or engrave logos onto the shell of the USB Memory Stick. This can be a long and drawn out process if completed by hard, however most of the larger factories have fully automated printing processes. A proof will be sent to the client for signoff.
  6. The factory’s production line is then responsible for inserting the PCBA into the housing.
  7. Once the units have been assembled a full QA is again undertaken.
  8. Any accessories are added to the USB Branded Memory sticks, e.g. key rings.
  9. Finally they are packing into gift boxes or bubble bags.
  10. A courier picks up the goods, which need to be cleared through the originator’s and UK customs.

This entire process can take between 7-14days

The UK suppliers should undertake their own QA process before despatching these to you.

View Tip 1. Here, Tip 2. Here, Tip 3. Here.

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Customised USB Memory – Tip 4. The Manufacturing Process Explained

Customised USB Memory – Tip 3. How To Select Your Supplier

Thursday, February 18th, 2010

In the third of the series of top tips to consider when purchasing Customised USB Memory Sticks, we explain some of the elements you should consider when selecting a supplier of Branded USB Memory sticks.

There are two options to consider:

Custom USB

Option 1. Selecting a supplier from the UK

Most orders for Customised USB Memory sticks are normally processed via a UK intermediary. These organisations manage the entire end-to-end process, but more importantly most will ensure that the manufacturing process is fully audited and of a high quality.Custom USB

So what should you be looking for when selecting a supplier? Of course price is important, but this should not be the primary driver. A small saving may be a false economy if end users start to experience problems when using the Branded Memory Sticks. Think of the reputational risk and the inconvenience of getting these replaced.

Whilst there is no substitute to full due-diligence, there are some simple things you can do to sort the wheat from the chaff.

  • First Check they have a proven track record by contacting previous clients.
  • Ensure there is a contact telephone number on the site and speak to a representative.
  • Ensure they are working from business premises. There is a growing trend for individuals pertaining to be companies, but working from home without the infrastructure to support you if things go wrong. An easy way to check this is by using Google Earth.
  • Ensure they only use new branded USB Flash Chips.
  • Finally do not pay for any part of the order until the goods are in the UK and ready for despatch.

Option 2. Selecting a supplier from the Far East.Custom USB

The primary benefit of purchasing from the Far East is that you can potentially save money. However, it is a complex process and would expose you to a high degree of risk. The key disadvantages are that:

  • You must undertake due diligence on the provider to ensure they are a genuine company. It seems that every contact that sells Branded USB memory sticks claims to be a factory. This is factually incorrect, at best most are intermediaries.
  • All suppliers will ask for the full funds to be transferred to their bank account before they commence any work. So a real act of faith.
  • If things go wrong it is extremely difficult to send items back to the Far East. At best you may get the supplier to repair / make good any errors, but this would take several weeks and you have to pay for them to be shipped to the Far East.
  • There are many pitfalls that could occur if the order is not correctly specified to the Far East supplier. For example, ensuring that dataload autorun is as requested by the client or are they using genuine class A USB Flash chips.
  • Finally if you wish to purchase direct from the Far East, manufacturers are desperate to secure new business and will offer heavily discounted rates by cutting many of the quality corners mentioned above.

In short, if you are an infrequent purchaser of Branded USB Memory sticks then purchase from a recognised UK supplier. If you purchase on a regular basis then it may be cost effective to purchase direct from the Far East, but ensure you undertake full due diligence and ideally visit the factory before sending any money.

View Tip 1. Here, Tip 2. Here.

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Customised USB Memory – Tip 3. How To Select Your Supplier

Branded Memory Sticks – Looking Forward to 2010

Monday, January 4th, 2010

Branded Memory Sticks have quickly established themselves as one of the key promotional items in the Sales & Promotion sector. Their popularity stems from several key factors including their inherent usefulness, their ability to carry a brand or logo extremely well, their small, portable size and their cost. Coupled with this the typical repeated used of the product ensures good brand promotion and visibility and the ability to load sales data and media files onto the memory stick helps justify their use.

Twister USB

As marketing and advertising budgets in a “post economic meltdown world” were slashed the demand for branded memory sticks and printed USB flash drives continued unabated. The early predictions of “doom and gloom” in the sector failed to materialise and although there have been periods of price volatility throughout the year this has not dissuaded customers from pushing ahead with their projects.

Towards the end of 2009 several key trends emerged which are likely to continue into 2010:

Custom USB Custom Memory Sticks also referred to as bespoke USB flash drives will become more popular because the historic minimum order quantities and relatively high initial tooling and mould set-up costs have been all but removed. As a result it is now possible to get a fully customised USB memory stick in a shape/design that is unique to your company, brand or product for pretty much the same price that you would pay for a simple printed memory stick
Twister USB Twister USB Sticks will continue to dominate the branded range of memory sticks. During 2009 the cap less “twister” style of memory stick accounted for over 60% of all orders where a standard factory design/mould was used. In 2010 their on-going dominance looks assured not least because its now possible to pantone match the body colour of the twister memory stick to any primary colour from a design/logo.
USB Photo-quality Printing Photo Quality Printing is now possible on many branded memory sticks and for very little additional cost. Historically it was only possible to “spot print” onto a memory stick and you paid for each colour printed. This was not only expensive but ruled out many complex logos or designs. Today many factories offer full photographic reproduction and with costs tumbling its likely this will become the de facto standard in future.
Low Quantities Smaller Print Runs of 50 pieces or less are now much more affordable bringing printed USB memory sticks into the reach of many smaller companies. The willingness of factories to support smaller batches of printed sticks is also likely to see them used for smaller conferences and seminars.
Price Volatility Continued Price Volatility will make it difficult to forward predict prices or get firm quotes that last more than a few days. Because the factories price in $ (USD) companies buying from outside of the US need to factor in exchange rate fluctuations plus supply/demand price related increases on the core flash memory components. Good advice is to try and avoid the Chinese New Year period and the run up to Christmas when the volatility is at its worst.

The one thing that does seem clear it that branded and promotional USB drives are going to be with us for sometime to come and that their popularity continues to grow. As far as memory sticks are concerned it seems that you can’t get too much of a good thing!

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Branded Memory Sticks – Looking Forward to 2010

Why PR Agencies Should Embrace Customised USB Memory Sticks?

Monday, November 16th, 2009

The core of any successful PR agency is to ensure that the story you are trying to push makes an impact with the target media. They are competing against other agencies try to grab the same column inch space.

So how do you make sure that the PR message is delivered in a manner that is impactful, cost effective, relevant and above all practical.

Custom USB

The answer is the simple Branded Memory Sticks. But not just any generic, standardised and boring shape or size. What the optimum delivery vehicle for any press pack is the Custom USB Memory Stick. Technology has now markedly improved, to allow  a simply picture or graphic to emerge as a unique Customised USB Memory Stick that is in the shape of the story / product / brand you are trying to promote.

Custom USB

So whether its the launch of a new car, drink, food, financial product, in fact any shape or size you can think of, a Customised Memory Stick can be made to that shape. Simply load the press pack onto the Customised Memory stick and away you go. So why does it tick all the boxes?

  • It is human nature for someone to start playing / pulling apart a Customised USB Memory stick and to start showing it to other colleagues and ultimately plugging it in to see what all the fuss is about. For example, a well known health product provider wanted to launch a new female sanitary towel and a key part of this was PR. So they produced a USB memory stick in the shape of the product! The impact was dramatic, how could it be anything else.
  • A range of factual and multimedia data can be loaded onto the Customised memory stick which autoruns once the memory stick has been plugged in.
  • This is a great keepsake so the story / product you are trying to promote will have longevity.
  • The cost of manufacturing has fallen dramatically and the minimum order quantity for Customised Memory Stick can be as low as 100 units.
  • So how to you go about getting a Customised Branded USB Memory stick? Firstly contact an established and reputable UK USB Memory Stick provider. The process thereafter is simple.
  • Send a picture of the shape of the memory stick you are after.
  • A 3d Cad drawing will be prepared for sign-off.
  • Tooling will be produced and a pre-production sample manufactured.
  • Once this is agreed the full production and delivery will take less than 2 weeks.

So before you start pulling together that next cardboard folder full of reams of paper, think again….. Custom USB Memory sticks could be what makes your PR campaign a success or not.

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Why PR Agencies Should Embrace Customised USB Memory Sticks?

Logo USB Custom Memory Sticks – What & Why?

Thursday, October 29th, 2009

If you’re considering getting some USB memory sticks with your logo printed on them then why not take it one stage further and get a memory stick produced in the shape of your logo!

It’s true that the most popular approach is to simply print a brand or logo onto a standard factory designed stick but with the cost of custom memory sticks falling its now pretty much possible to make a memory stick in the shape of anything.

Here are some excellent examples of custom USB sticks made in the shape of a logo:

Custom USB

We specialise in working with our customers to produce customised memory sticks and whilst you need to allow an extra couple of weeks for the production process the overall effect can be amazing.

Don’t get put off by concerns about the costs either. Historically custom USB sticks were very expensive because the factories charges high initial set up fees and mould fees but today with so much competition in the market these are negligible.

Custom USB

Clearly a custom USB stick in the shape of your logo will be unique to you and really help with brand development and exposure. They also tend to create a strong “viral” marketing effect as they generate quite a lot of chatter and discussion.

If you’re interested get in touch with our sales team, send us over your logo and our in-house designers will work up some ideas and concepts for you.

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Logo USB Custom Memory Sticks – What & Why?

How can schools can get best ‘bang for buck’ when buying Branded USB Memory sticks?

Wednesday, September 30th, 2009

The most progressive schools understand that USB Memory sticks are an ideal vehicle to allow pupils and staff to store and transport at school and between home and school.

So what are the major advantages for school who embrace Branded USB Memory sticks:

  • It reduces the cost of printing and transporting paper, so its environmentally friendly.
  • Allows staff to take school information and pupil coursework home to work on, make changes / mark and upload to the school network.
  • Pupils can back up coursework that they complete at home or at school as a safety net.
  • The USB Memory sticks can be branded with the school logo to add greater affinity with the school.
  • Passwords can be added to the Customised Memory sticks so if the data is sensitive it can be made secure.
  • Data can be loaded and protected on the Branded USB Memory sticks. So the school could consider providing all the standard school docs, e.g. school term dates, policies, link to web sites etc.
  • A unique serial number can be printed to the side of the Branded USB Memory stick to allow any lost memory sticks to be easily reunited with their owner.
  • A strip can also be added to the Branded USB Memory stick so users can add their names.

With the current scrutiny of school budgets and horror stories in the media of poor procurement from schools / LEAs, what should you consider when purchasing Branded USB memory sticks.

  • Try to obtain three quotes from established UK suppliers
  • Ensure that you are offered a line of credit, you should not ne required to make any upfront payments.
  • A free sample of the proposed USB Memory stick should be requested.
  • Ensure that the chips in the Branded Memory sticks are new and not recycled or reconditioned.
  • Consider contacting other local schools and purchasing a larger order with different logos, as economies of scale would definitely drive the price down.
  • Explore getting a local company to sponsor the production of the memory sticks and in return you can add their logo / contact details to the back.
  • Parents may be willing to make a contribution to the Custom Memory Stick so they can become cost neutral.

The benefits of Branded USB Memory sticks combined with pupils appetite for new technology has lead to many leading schools embracing USB Memory Sticks as an essential tool for learning.

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How can schools can get best ‘bang for buck’ when buying Branded USB Memory sticks?

Custom USB Flash Drive Lets You Seize The Day

Tuesday, September 1st, 2009

As businesses are trying ever harder to entice customers to buy their product and stand out from their rivals and peers, one of the best ways to go about standing from the crowd is to utilize the advances in customisation technology. Whether it is giving the end user the chance to have their name or emblazoned on a product or perhaps offering companies the opportunity to place their logo on a product they can offer to companies as a promotional tool, customization is in. There are so many products where the benefits from this method of working are coming in but the best ones are where there is a strong purpose and the product is likely to be used. There are many products which would fit into this category but the custom usb flash drive is easily one of the most effective.

Custom USB

One of the simplest reasons for having a custom usb flash drive is the fact that it may be difficult to tell different flash drives apart. Just think about the situation in a busy office where there may be a number of flash drives available. If the office is able to take advantage of bulk buying capabilities, it is very likely that all of these flash drives are going to appear very similar. This is great for the budget but may be very costly if you need to find a specific flash drive in a very short space of time. If you have important information on a particular flash drive, having to check each and every one until you find it is going to be very costly and time consuming. Having a customised flash drive enables companies to place specific titles or details onto every product making it easier to catalogue them.

Custom USB Memory Stick

This may seem like a boring or dull use of customisation for a great number of customers but the business benefits that will arise from working in this manner are going to be of great benefit. Having access to the data you need at a moments notice will help you run efficiently and in these tough economic times, any advantage which can be gained is massively important. It may not seem like the most important issue in a busy office but a custom usb flash drive definitely has the potential to make a company run more efficiently and effectively.

Aside from that, there is a definite coolness about having a custom usb flash drive and the cool factor is not something to be overlooked by firms. Customers are going to look for a key reason to purchase a particular product and there is not a lot to choose between for a number of custom usb flash drive. Therefore, anything which makes this product stand out from the rest of the market is going to be a potential crowd pleaser and what could be more unique than creating a message of your own making? This is why a custom usb flash drive could provide you with the edge you need to succeed.

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Custom USB Flash Drive Lets You Seize The Day

Custom Memory Ticks Will Help You Save Time And Money

Thursday, August 20th, 2009

One of the biggest crazes and fashions in recent times has been the drive and demand to have your own name across everything you use for other people to see. There have been many fashion statements and fads that have faded away in recent years but the chance to publicise yourself does not appear to diminishing in popularity at any point. There is no doubt that seeing your name in lights or in public has a strong attraction and this is also very true for something that normal people have in their everyday items. This is why using custom memory sticks has a lasting appeal and is very attractive to many consumers. The benefit of using memory sticks is apparent with people wanting to transport data quickly and easily across many different places and a memory stick is an ideal way to do this. With a great number of flash and memory sticks available, having one that is easily defined as yours is a great bonus.

If you use the memory stick at work or college, it may be bought from the same source as others which means that it may be easy to get the memory sticks mixed up with other peoples. This may be a small inconvenience but it could have disastrous effects if the information contained within the stick was important. This is where using custom memory sticks is really useful as it should minimise the chances of mistaking someone else’s stick for your own. Being able to identify your own memory stick quickly and easily should ensure that nothing bad happens when you need things to do smoothly.

It can be seen that a busy office or college will have a lot of people looking to pass information amongst themselves and may in fact need a number of memory sticks to contain all of the data. By using custom memory sticks, the task of naming and storing the proper data together should become easier as relevant titles could be apportioned to each stick. Having the name of the project, group or data type actually emblazoned across the memory stick should mean that it won’t fall off or be scratched away which should make it easier for everyone to know exactly what they are using. In a busy office, it can be easy to pick up the wrong thing in haste but this system should give everyone a better chance of finding the wrong stick to use.

It is no surprise that every person and company is considering the cost and budgetary effects of each product nowadays and the custom memory sticks is no different.  However, the benefit comes from the fact that these products are available in a cheap manner which provides fantastic value for money. Given the time and effort, not to mention safety security that having the name of each memory stick carefully laid out on it should ensure that the custom memory sticks pays for itself in no time at all. If you are after a product that is fashionable and highly functional, the customised memory stick may be one of the products you will find all year.

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Custom Memory Ticks Will Help You Save Time And Money

Custom USB Flash Drive Works No Matter Your Needs

Thursday, August 20th, 2009

It used to be that a custom USB flash drive would amount to having your name or your company’s name or logo stuck onto a flash drive and that was it. The market ahs moved on massively since then though and the improvement available in this product range is phenomenal. If you can imagine it, it is probably fair to say that it is possible to create the flash drive and it is true that some sites offer customers the opportunity to customise their flash drive to their hearts content. In a day and age where individuality and standing out from the crowd is extremely important, this is an option that is extremely appealing to a great number of customers. In fact, some of the modern flash drives may leave you astounded as to what they are actually to be used for, so be careful that you remember what your flash drive looks like or it could be misplaced amongst a myriad of other products.

No one needs to be reminded about the harsh economic climate (or ‘Credit Crunch’) at the moment and it may be that the custom USB flash drive will seem to be costly. Obviously every firm and company needs to consider their expenditure very carefully but it shouldn’t be just about the bottom line of cost. There can be overall benefits arising from using these promotional tools and if a higher expenditure on these flash drives resulted in a far greater return of sales or income, then the money would be justified. Firms need to do everything in their power to appeal to as many potential customers as possible and providing quirky and memorable gifts and products to offer to potential consumers is one of the best way of doing so. If you want to stand out from everyone else, offer people something that no one else can.

One of the best custom USB flash drive products that are available are those that look exactly like a pen. This automatically amuses customers, clients or staff and should increase the opportunity for use. As stated, having a product that is likely to be used time and time again is of great benefit in the world of promotion and marketing and this product does a tremendous job. The custom USB flash drive in a pen shape can be branded extremely easily, ensuring that your logo is available on a whole host of products.

All of this means that no matter what you are hoping to use the custom USB flash drive for, it can be customised to your every wish or desire. Whether it is for home use to make it easier to pick up or recognise when you need it in a hurry or to use as a promotional tool for work, it is a fantastic product. In a time when every purchase should be considered and scrutinised, the benefits that will arise from using customised USB products will continue, offering tremendous value for money for any customer.

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Custom USB Flash Drive Works No Matter Your Needs
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