USB2U News

On USB pricing instability

Posted by USB2U on 17th October 2016 | Permalink

NAND* flash prices have been creeping up since the factories in China returned from their Golden Week National Holidays, and unfortunately for us and our customers, they are still on the rise. Industry experts predict that NAND flash prices will continue to rise in Q4 of 2016 due to severe supply shortages. This has a direct impact on the cost of branded USB sticks.

Whilst we do everything in our power to serve our customers with steady products and services there is one thing that is completely out of our hands: the cost of USB flash memory. Whilst we don’t know exactly what is causing the supply and demand issue, we have a strong suspicion that the big players in the smartphone industry, Samsung and Apple, could have something to do with it in the lead up to Christmas.

The cost of flash memory has always been something that fluctuates which is why we only hold our quotes for USB memory sticks for 24-72 hours on average. However over the past few years, pricing had been fairly static with only a slight change from week to week. In contrast over the past week, pricing has been changing on a daily basis, sometimes 2-3 times a day, so we have reduced our quote validity period down to a strict 24 hours.

The weakening of the pound since the EU referendum is another factor influencing the market and pricing levels. Since the vote to leave the European Union was announced, pricing has become even more unsteady and certainly unpredictable. This is due to the impact the vote result has had on the value of the pound and subsequently the dollar exchange rate.

Sometimes the fast changing USB flash pricing can take our customers by surprise, and we fully appreciate this. We always work hard to allow the best possible pricing for our customers, and hope that the market will start showing some stability in the New Year.


* The digital memory component that is used in a range of tech goods including smartphones and USB memory sticks.



Top 5 tips to troubleshoot your USB stick

Posted by USB2U on 7th October 2016 | Permalink

Troubleshooting your USB stick plugged into a Mac

What to do when your USB stick just won’t work.

We’ve all been there. You desperately need to back up a wedding album or a set of photos for a client, and your USB stick decides to stop working properly. There is nothing more frustrating, especially when you’re in a hurry to get that special USB stick out to a client who is waiting for their precious wedding photos…

So what can you do to get around this issue? We’ve put together our top 5 tips on how to fix some basic errors that can occur with all branded USB sticks:

  1. Check that the USB stick is plugged in the correct way around. This may seem a bit obvious, but some of our branded USB sticks such as the USB Card can actually be inserted into the port upside down in error. Double check that the USB connector is plugged in the correct way up.
  2. Try formatting the USB device and loading the images again. A bit like turning it off and on again, formatting a USB stick is always our first port of call if things aren’t running smoothly. On a PC, right click on the device and select ‘quick format’, on a Mac go to Disk Utility and navigate to formatting through there. Once you’ve done this try loading your images again. Fingers crossed you will be running at lightning speed again in no time.
  3. Try loading the data up on another device or USB port. Sometimes, USB ports stop working properly so it’s always best to eject the USB safely and try a port either on another computer altogether or on another location on your current device
  4. Restart your PC or Mac. If formatting and different ports fail to work, it could be a hardware issue. Try restarting your device and then beginning the image transfer process again
  5. Call your USB supplier for technical support. If all else fails, the device itself could need replacing. All good USB suppliers should have in house technical support to speak to over the phone and a substantial warranty period to cover you should the USB stick need replacing.

As with any electronic device, branded USB sticks are never 100% fool proof and from time to time, things can go wrong.

Here at USB2U we recognize your need for high quality, reliable products and as such we offer a full 10 year warranty on all of our USB sticks. Your dedicated account manager is only ever a phone call away and will support you 100% should anything go wrong.

Our promise to you is that we won’t leave you empty handed. We stand behind our products and promise to never let you down when things go wrong.

Need help with your branded USB sticks? Call USB2U now on 0800 008 7079 or email [email protected] and one of our friendly account managers will be more than happy to help.


Cycle4Cynthia 2016 – Natalie takes on the challenge!

Posted by USB2U on 26th September 2016 | Permalink

On Sunday 25th September 2016, USB2U’s very own cycling superhero Natalie Longley took on the challenge of a 50 mile cycle ride to raise money for our chosen charity, Cynthia Spencer Hospice.

Natalie from USB2U on her Cynthia Spencer Charity Bike Ride

Natalie rode 50 miles for Cynthia Spencer Hospice!

Natalie, Head of Sales and Commercial Development for USB2U, does cycle regularly with a local cycling group, however the prospect of a ride which was over 50 miles long was in her own words “a little daunting to say the least”. It was a gruelling course with 3000ft of climbing (who knew Northamptonshire was so hilly?!) but with £350 of sponsorship money riding on the event, Natalie wasn’t going to give up without a fight! Luckily the amazing Cynthia Spencer volunteers and her support team Steve and Diane Sharpe from White Arches Caravans kept her going with plenty of refreshments and encouragement. She finished the ride in 3.5 hours.

Cynthia Spencer Hospice is a charity close to many people’s hearts in the Northampton area and in 2016 USB2U, a leading supplier of branded USB sticks, power banks and other promotional tech gifts, decided to put all their fundraising efforts towards this fantastic local organisation and raise money regularly through a series of events.

Natalie from USB2U with a Cynthia Spencer Frame

Natalie at the finish line!

Sebastian La Porta, Managing Director of USB2U, said: “We are delighted to offer our support for this charity, which has touched the lives of so many in our local community. It is our honour to be part of the fundraising effort for Cynthia Spencer Hospice.”

Over the coming months, Team USB2U have many more charity events planned including a hair raising Lift Tower Abseil in Northampton town centre which Karen Eede, Senior Account Manager, and some of her colleagues will be taking on. Watch this space to find out more about USB2U’s fundraising activities.


Summer Weddings All Wrapped Up

Posted by USB2U on 7th September 2016 | Permalink

Pink Wooden USB and Box

September is here, the evenings are drawing in and the summer wedding season is almost at its peak. Now that the hard work is done (or is just beginning for most professional photographers who have long nights ahead editing!) it’s time to think about how you will package your precious images before presenting them to the lucky newlyweds.

Wedding images look great printed and framed, but it’s impossible to print every single shot for your bride and groom. The solution? Digital. Branded USB sticks are the perfect accessory to your wedding package, offering your married couples the freedom of copying or printing their favourite pictures for family and friends.

But how can you create that ‘wow factor’ with logo branded USB sticks, like you can with a high quality album? It’s simple. Choose a unique style of USB and carefully select a matching box that complements your branding and your clients won’t forget you in a hurry. USB Boxes and other photography packaging solutions are the first thing your clients will see when they receive their images, so make sure you give them a great first impression with quality, luxury packaging.

Pastel blue wooden USB and matching box

Pastel Woodland USB and Pastel Box

Here at USB2U we offer a wide range of bespoke, wooden and leather USBs which work brilliantly for weddings and all come with a matching USB box. Following one of the hottest trends for summer weddings this year (pastel colours) we have recently launched a new range of pastel coloured Wooden USB sticks, available in white, baby pink, baby blue, lilac, yellow and teal. What’s more, we now offer these as a bundle with a matching pastel coloured USB box.

Not sure what colour to go for? Call us on 0800 0087079 or email [email protected] to discuss your options.


USBs and Power Banks During the Chinese National Holidays

Posted by USB2U on 5th September 2016 | Permalink

The Chinese holiday period is fast approaching. However with our levels of products and services we are able to get you through this period with flying colours!

The majority of branded promotional USB sticks and power banks are manufactured in China. Running up to the Chinese holidays the manufacturing process will slow down and eventually stop. This results in a shortage of supply and increase in prices prior to and for a short period after the holiday. The lead times for deliveries will also increase.

During this time, if you require fast, reliable delivery of USBs, power banks or other branded technology products, then get in touch with our friendly team here at USB2U. We hold a large amount of UK stock of USB memory sticks and power banks giving us the opportunity to serve you and your customers seamlessly over the Chinese holidays.

The holiday period in China kicks off on the 15th and 16th September with Mid Autumn Festival, followed by the Golden Week during 1st – 9th October. The celebrations include Fire Dragon dancing, displaying of lanterns and eating moon cakes under the moonlight with family members.

Contact us on: [email protected] or call: 0800 008 7079.

Ceremonial dancers at a Chinese festival


Kingston Technology USB flash drives by USB2U

Posted by USB2U on 4th July 2016 | Permalink

We are proud to announce our new partnership with Kingston Technology. Kingston is the world’s largest independent manufacturer of memory products with its global headquarters in Fountain Valley, California. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents.

We now offer a specially selected range of Kingston USBs as part of our range of high quality USB flash drives. Great co-branding opportunities are available for our customers with Kingston USB flash drives. The USB flash drives can be printed digitally or laser engraved depending on the chosen USB style.

Encrypt your USBs to secure data

Many companies deal with sensitive data and require the best possible protection for their information. We offer three Kingston USB flash drives which are hardware encrypted and ideal for secure use: 

1) Kingston DataTraveler Locker+ G3

Kingston’s DataTraveler® Locker+ G3 secures receipts, bank statements and other sensitive documents with hardware encryption and password protection for a double layer of data security. The drive locks down and re-formats after 10 failed login attempts, so users can rest assured that their data is safe even if the drive is lost or stolen. It features a durable metal casing to protect the drive from drops, bumps and knocks plus its built-in key loop makes it convenient to take your data anywhere. The cap fits on the back of the drive so it won’t get lost.

SuperSpeed™ (USB 3.0) delivers faster performance and it is backward compatible to previous generation. DataTraveler Locker+ G3 is easy for anyone to set up and easy to use. With no application installation required all the software and security needed is built in. It works on both Windows systems and Macs so users can access files from multiple systems, without installing a program on every computer used.

DataTraveler Locker+ G3 also offers cloud backup as an optional feature. Users can choose to automatically back up data from their DataTraveler Locker+ G3 to Google DriveTM, OneDrive (Microsoft®), Amazon Cloud Drive, Dropbox or Box, so if the drive is lost or stolen, their data is in a safe place. This feature is available for Windows only.

2) DataTraveler 4000 G2

DataTraveler 4000 G2 is FIPS 140-2 Level 3 certified and provides a tamper-evident seal for physical security to detect and respond to attempts to access, use or modify the cryptographic module. Data is protected by hardware-based 256-bit AES encryption in XTS mode and the drive casing is made of titanium coated stainless steel. The drive is designed to reduce the possibility of successful brute force attacks as it locks down and reformats after 10 failed password attempts.

SuperSpeed (USB 3.0) technology means that users don’t have to compromise transfer speeds for security. Companies can add the drive to their standards list with confidence since its industry-leading NAND and controller design allow for NAND to be interchanged without requalification and certification of security features. The DataTraveler 4000 G2 is TAA compliant, to meet a frequently requested corporate and government IT requirement.

3) Kingston DataTraveler Privacy 3.0

Kingston’s DataTraveler® Vault Privacy 3.0 (DTVP 3.0) USB Flash drive provides affordable business-grade security with 256-bit AES hardware-based encryption using XTS block cipher mode, which offers stronger protection than CBC and ECB modes. It protects 100% of stored data and enforces complex password protection with minimum characteristics to prevent unauthorised access. For additional peace of mind, the drive locks down and reformats after 10 intrusion attempts. It also features a read-only access mode to avoid potential malware risks.

DTVP 3.0 is available with optional, easy-to-deploy anti-virus protection from ESET* that protects the drive’s content from viruses, spyware, Trojans, worms, rootkits, adware and other Internet-borne threats. The ESET NOD32® anti-virus engine provides instant alerts, requires no installation and comes with a five-year pre-activated licence.


The DTVP 3.0 Anti-Virus model features easy-to-deploy anti-virus protection from ESET2 that protects the drive’s content from viruses, spyware, Trojans, worms, rootkits, adware and other Internet-borne threats. The ESET NOD32® anti-virus engine provides instant alerts. This anti-virus protection requires no installation and comes with a five-year pre-activated licence.




Branded Technology Products for Student Recruitment

Posted by USB2U on 21st April 2016 | Permalink

At USB2U we appreciate how much time and resources Universities spend attracting new students to their courses. Open Days and University Fairs play an important part in the conversion process, and branded promotional products can help support the success of your events. Young people form their opinions quickly and your promotional products need to be of good quality and well presented in order to stand out and to ensure that your brand has a positive impact.

Promotional branded gifts offer the perfect opportunity for you to keep your institution’s name in front of your target audience. Tech products specifically are an essential part of our everyday lives and it is therefore no surprise that they are fast becoming some of the most sought after branded gifts. USB flash drives, Power Banks or Bluetooth Speakers for example – together with your branding – make great promotional products for the Higher Education sector.

Right now we have an exclusive offer for Higher Education: save 10% on all branded tech gifts and Power Banks. This offer is available until 31st May 2016. Call us to find out more: 0800 008 7079.



We are ready for the 2016 UK Photography Show

Posted by USB2U on 14th March 2016 | Permalink

USB2U is exhibiting at the popular UK Photography Show at Birmingham NEC again this year. This is the third time we have been part of the show and we are looking forward it kicking off this Saturday!

USB2U offers the most popular USB sticks for professional photographers. Our creative memory stick concepts work particularly well when presented in bundles; these are combinations of memory sticks and stylish presentation boxes suitable for any occasion such as weddings, baby photos, anniversaries and more. They are becoming highly popular amongst modern day Photographers.

The presentation boxes are of high quality and vary from high gloss white presentation boxes to eco-friendly wooden boxes. All of them can be personalised with your logo or special message. Thanks to the large print area on the boxes they can be fully branded and additional design features can also be added in.

Here at USB2U we hold a large amount of stock of USB sticks and boxes in the UK making it possible to print or engrave items in as little as 24 hours. The memory sticks are Grade-A, high specification flash chips offering superior performance.

Be sure not to miss our daily competition

We also have some exciting show offers and competitions not to be missed. Each expo day we will do a prize draw and the winner will receive 10 8GB Woodland USB sticks and Photo Slide Boxes personalised with their logo. So four chances to win! The winners will be announced at the end of each exhibition day on Twitter  and and on Facebook.



Get Pregnant, Break a Bone or Block your Drains – All ways to get a USB Stick

Posted by USB2U on 16th October 2015 | Permalink

Over the last decade or so we’ve seen USB sticks used for all manner of things but to be fair the majority that we sell are used for promotional purposes. However as CD’s and DVD’s become less and less popular we’re seeing USB sticks used as a direct replacement for them and the breadth of their use is fascinating. Every day we seem to get enquires from new clients who have a new twist on how they plan to use their USB memory sticks.

Some of the more interesting and unusual ideas include the supply of 4D baby scans on a USB stick. Prospective parents used to be happy with a black and white Polaroid photo of their baby scan but now the demand is for a digital copy of the scan is rocketing. Companies like Babybond, the UK’s first ISO Quality Endorsed ultrasound provider are now offering their 4D Bonding Scan results on a USB Memory Stick.

As pioneers of 4D Bonding Scans (and the supply of the scans on USB sticks) they remain at the forefront of innovation in their field. Babybond are strong advocates of the service because they argue that the scans, which are a combination of still and moving images promote levels of early mother and child “bonding” that were simply unattainable prior to the introduction of their service.

BabyBond USB Memory Stick

BabyBond USB Memory Stick

It’s a similar story with broken bones, torn ligaments and fractures – we’re now seeing companies that offer private MRI scans using USB memory sticks rather than CD’s/DVD’s. A digital copy of the MRI scan is supplied at the end of the assessment. Supplying a copy of the scan is not new but the supply of it on a USB Stick is. With less and less PC’s and Mac’s now shipping without a CD/DVD player it’s become important for many businesses to make the shift to USB sticks

Companies dealing with blocked drains are the latest to use USB Sticks instead of CD’s and DVD’s – its typical of these companies to send a CCTV camera into the drains to carry out a “survey” of the drains before they start digging them up! The subsequent digital “video survey” is then copied onto a USB sticks and supplied to the customer with a quote for the remedial works needed. Again the arguments for the use of a USB stick are the same; ease of use, size, cost and of course they can be printed up with a logo, brand and contact details.

The common thread running through all of these examples is the need to provide “customers” with high quality digital images – if you work in a sector or profession that might benefit from making the move from CD/DVD to USB Sticks then please give us a call. We’d love to hear from you.



Product Spotlight: USB Batteries

Posted by USB2U on 13th October 2015 | Permalink

Battery USB Flash Drives

Power up your marketing and promotional campaign with our battery shaped USB memory sticks. These brilliant little USB sticks are a great idea and whilst they’re an obvious choice for any battery manufacturer, they’re also a good choice for anyone looking for something a little bit different from the standard range of flash drives.

USB Batteries

  • Outer Casing: Metal
  • Available Colours: Copper & Black, Silver
  • Dimensions: 59mm x 16mm
  • Weight: 368g
  • Imprint Area: Full Wrap
  • Imprint Size: 59mm x 16mm+
  • Special Options: Keyring included


Please note that Pantone matching and matte rubber coating are not available on this range.

Even if you’re not the manufacturer of Duracell or Energizer batteries you could use them creatively to support any campaign that talks about “power”, “energy” “recharging” or “boosting” – there are lots of creative ways in which USB battery memory sticks could be used and they certainly make a powerful impact!

They measure up slightly bigger than a standard AA battery (they need to be larger to accommodate the USB connector), they are made of metal and they have a screw cap so they’re a pretty rugged and tough flash drive (in our opinion they’re one of the toughest flash drives on the market!)

Although they have an interesting shape they work just like any standard USB flash drive and they’re available in memory sizes from 64MB all the way up to 16GB! They can also be printed in full colour with any graphic or design on the full surface area of the battery, and can be supplied with an attached keyring and in a presentation box or “blister pack”, just like regular batteries you’d pick up in the shops!

Preloaded Data
We strongly recommend that you use the memory storage space you’re buying and pre-load data onto your USB batteries before you hand them out. You don’t necessarily have to create new content if you don’t have the time or resources. Just send us digital copies of your marketing brochures, your PowerPoint slides, prices lists, press releases, video, TV adverts etc. and we’ll pre-load them onto your USB sticks for you.

In many cases we can offer the data loading for no additional charge, but even when we do charge the fees are normally only pennies.

The print, transportation and storage costs of printed material like sales brochures, press releases and product sheets can all be saved by loading electronic versions of them onto the flash drives. In some cases it’s relatively easy to build a business case to fund the purchase of the USB drives from these savings alone. If you build in the additional promotional value that they deliver, it’s no surprise that more and more companies are now buying branded USB flash drives.