USB2U News

Should You Pre-load Data on Promotional USB Sticks

Posted by USB2U on 6th October 2011 | Permalink

With a constant need to keep up with competitors, reacting to the ever changing digital world, patterns and trends in industries and the rise and fall of the economy, it’s important to keep one step ahead, and get your businesses’ messages out there efficiently and effectively.

Promotional USB Flash Drives

The Rise Of The Promotional USB Stick

Demand for “old fashioned” CD’s has reduced dramatically over the years, and an increase in printing costs for traditional sales brochures has encouraged companies to look at alternative options to distribute information on their products, prices and services. By nature, consumers are also a lot more visual, and react well to videos and animations that is something that traditional printed materials of course, can’t offer.
Customised USB sticks are increasingly the solution companies opt for because:
1. Printed and customised USB memory sticks are now available for less than £2 per unit (subject to minimum quantities and type)
2. You get on-going brand exposure with USB sticks because they tend to be used by the recipient to store and carry their own personal data (after all this is what they are designed for!)
3. Postage costs to send out a DM campaign with USB sticks are significantly cheaper than sending out expensive and heavy glossy brochures.
4. The cost of printing on a USB is generally less expensive that the cost of printing brochures.
5. It’s far easier to take a few hundred or even thousand USB sticks to a trade show than it is to transport the equivalent number of heavy brochures or leaflets
6. Lots of brochures handed out at trade shows and exhibitions end up in the bins outside the exhibition halls – USB sticks don’t as they’re small enough to be carried around!
7. Pre-loading your sales catalogues, price lists, press releases, media files etc. onto any USB stick you hand out is a must – After all you’re paying for the storage space on the sticks so you might as well use it.

USB Pre-loaded Data Is A Vital Commodity

Pre-loading data onto a memory stick purchased for your company makes good commercial sense. The savings made by pre-loading data onto USB sticks rather than printing the equivalent documents can fully offset the cost of the sticks. Plus, as mentioned, with the right memory available, short videos and animation can be loaded- something that consumers react well to.
The process of data loading is sometimes called duplication, pre-loading, copying or replication. It is relatively easy to do but it can be time consuming and you need to plan ahead to allow enough time to get the data organised. Ideally a USB stick supplier would do the data-load for you – most will offer a free data load up to a certain amount, typically 100MB.

Locking Data Onto USB Sticks

If you prefer you can “lock” the data that you pre-load onto the USB flash drive. This means that it cannot be deleted, bear in mind if you want to do this you would generally have to have your data ready early as it has to be loaded and “locked” during the manufacturing process. You also need to consider that if you load too much data onto the stick and therefore not leaving enough room for the user then they are highly unlikely to use it and your brand won’t get the on-going use and exposure you have paid for.
At USB2U we have in-house professional data-duplication equipment that enables us to pre-load data on behalf of our clients. For more information about pre-loading data onto memory sticks, feel free to email us at [email protected]

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Why do I need vector artwork for print?

Posted by USB2U on 1st March 2017 | Permalink

If you work in a creative industry like us and are dealing with logos and brands on a daily basis, you will be familiar with AI and EPS file formats for logos. But why do we ask for these files when it comes to printing onto our range of USBs as well as their packaging?

A Vector file type is either .eps, .ai, .pdf and .swf, and you’d need to set up your artwork as a vector graphic to start with before saving them in these formats – you couldn’t, for example, open a JPEG and re save it as a .swf.

So why don’t we use JPEGs? JPEGs are typically low resolution files and they’re mainly used for websites because the smaller file size helps load the pages quickly. They might look ok to the eye but once you zoom in or try to print from them you’re likely to end up with poor, blurred results.

Take a look at the images below and it’s easy to see why Vector artwork is preferred over a JPEG, the images are much sharper, crisper, and look loads better printed onto USBs!

 

The print quality difference between a logo in jpeg format and a logo in EPS vector format

Spot the difference – jpeg or vector artwork?

USB2U show the difference between vector and jpeg artwork engraved on wood

Crisp or fuzzy logo? We know which we prefer…

 

If you’re still a bit unsure then you can always ask your design team to supply you with vector artwork, or you could take a look at our artwork guidelines for a detailed overview of Vector and Raster graphics.

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Could This Be The Most Popular Promotional Item?

Posted by USB2U on 27th February 2017 | Permalink

usb pen

According to a study conducted by the British Promotional Merchandise Association back in 2012, the most popular promotional items amongst all customers are the handy USB drive and the traditional yet extremely useful pen.

We can see why. If we asked you the last time you actually purchased a pack of pens could you remember? Neither can we, our drawers are filled with freebies from various companies and events! Despite technology advancing, promotional pens have stood the test of time because we all need to use one near enough every day.

So with promotional USB drives now just as popular, we’ve incorporated the two with the super practical and innovative USB pen. They’re a great gift to add to goodie bags or to give out at conferences as they combine the two most popular items!

Not only that, you can pre-load data onto our stylish USB pens free of charge, which means as soon as your attendees or customers get home, they can plug the USB drive straight into their PC or Mac and be given brochures, presentations, or information on your company

We have a great range of USB pens on offer, from the classic corporate USB pen to the more premium executive USB Stylus, there’s something to suit all needs – we even have pens with a laser pointer incorporated into them!

Another great thing about the USB pen is that you can have your logo either printed or engraved onto them, and for that extra professional feel we can also supply you with tin boxes that can be branded too.

So if you’re looking to amalgamate the two most popular products into something great, why not contact us for a quote? We hold UK stock so can supply the USB pens straight to you (with data-loaded) in as little as 24 hours!

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3 New Designs Added To The Iron USB Range

Posted by USB2U on 22nd February 2017 | Permalink

The Iron USB sticks are a great choice if you’re looking for a sleek USB flash drive with a minimal design and we’ve added three new innovative styles to this ever popular range!

Iron Hook Colour

iron hook colour USB
We’ve injected colour into the popular Iron USB with 7 bright new shades to choose from! So whatever your brand colour, there’s bound to be something that matches. We also offer full colour printing and engraving on the Iron Hook Colour – the options are endless!

Iron 2 Hook


Minimal and innovative with no cap, the iron 2 hook is shock proof, dust proof, and even splash proof! It will attach to any keyring with the easy-to-use Snaplink key chain so you’ll never use your files, and it’s available in six different memory sizes from 1GB to 32GB.

 

Iron Silicone

iron silicon USB
The Iron Silicone is convenient for day to day use and includes 3 handy rings and a removable micro USB drive. It comes in 7 eye-catching colours to match your brand, and features a super rigid alloy shell that can be stylishly engraved with your company logo.

 

Each USB is large enough to be easily attached to a keyring or lanyard for practicality, and the contemporary design ensures they won’t weaken or fall off when attached! They’re the perfect choice for any campaign and can be branded on both the front and back. Each USB has a read speed of 18 MB/s and a write speed of up to 5MB/s.

 

Contact us today for a quote! We’ve got some great offers and there’s even a preferential discounted rate for trade resellers!

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Our Twisters Come In Any Combination of 2000!

Posted by USB2U on 10th February 2017 | Permalink

Our most popular branded USB memory stick is now available in any combination of 2000 colours and sizes!

That’s right, the Twister USB has always been a hit with our customers thanks to the amount of colours and memory sizes on offer, but we’ve added to that in a big way. You can now choose from any combination of 22 vibrant body colours and 15 stunning clip colours all from UK stock.

The clip is the piece that “twists” or “rotates” (hence this particular memory stick’s name) to protect the USB, and previously they were only available in black, white or silver – but with 12 extra clip shades now available, there really is no limit when it comes to style!

What’s more, there are ten memory sizes available ranging from 128Mb to 64Gb. So no matter how big or small your requirements are, we’ll definitely have something for you in the twister usb range.

If you’re not sure which combination will work best with your logo, our designers will prepare a range of options for you to consider and we don’t charge for this service.

Still not sure?  Just give our sales team a call and chat through your requirements and we can advise you on the best options for you.

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PXK products now available exclusively from USB2U

Posted by USB2U on 13th January 2017 | Permalink

It is with great excitement that we are announcing our partnership with leading European promotional tech products company, Pixika. This makes us the exclusive supplier for all PXK design products in the UK and Ireland.

USB2U offering Pixika products in the UK

USB2U and Pixika partnership- branded tech products now within easy reach with our UK stock!

We will be supplying both new and existing trade customers with some fabulously priced PXK branded technology products with many added benefits from buying from a UK based company:

  • We hold stock of PXK products in the UK to guarantee fast delivery
  • We offer free origination, data upload & delivery
  • The partnership will have a positive impact on pricing as the most active resellers will have access to exclusive benefits, offers and trade pricing.

Sebastian La Porta, Managing Director of USB2U, says:

“With many years of experience in the branded promotional products industry we are well positioned to take PXK’s product range and make it an even greater success in the UK. Our friendly, local sales and after sales support team combined with our in house printing and laser engraving facilities will enable us to provide our resellers with outstanding service.”

USB2U branded tech experts logo usb2u_iron_flash_07_lpxk-design-logo

Trendy products by PXK such as the Iron USB range, high performance Power Banks, connection devices, car accessories, travel adapters – will all now be within easy reach for Distributors in UK and Ireland with USB2U’s vast amount of UK stock.

See the full range of PXK products from USB2U here.

Call us on +44 1604 685 040 to find out more, or email [email protected]

 

 

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Metal USB engraving on our Express Service

Posted by USB2U on 3rd January 2017 | Permalink

We are excited to share the news with you that we now offer metal USB engraving for our customers on a UK express service.

At USB2U we are regularly developing our products and service offering for our customers. As part of this we have recently invested in new machinery that will enable us to offer a wider range of products on a shorter lead time and to control the production time and quality here in house at USB2U.

Our new engraving machine was purpose built for USB2U to ensure faster and sharper engraving results.

This new machine extends and complements our extensive finishing equipment. The method of finishing offers our customers a premium look and feel USBs, and a log lasting branding finish. And most importantly, it allows metal USBs engraved on express service!

Want to learn more?

Please contact our team: [email protected]

usb2u_celebrity_15_l

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Plan ahead – Chinese New Year falls early in 2017!

Posted by USB2U on 12th December 2016 | Permalink

Chinese New Year is fast approaching so the time to plan your USB and Power Bank orders for January and February 2017 is now!

The celebrations for 2017 fall earlier than recent years have. This year the celebrations will take place (and factories & production closed) between 21st January – 8th February 2017. Therefore the cut-off date for standard orders placed is as early as 11th January to avoid delays.

Can’t order in time? Don’t fear! With our UK stock and in house printing facilities we are able to serve you seamlessly throughout this period.

We guarantee reliable delivery of USBs, Power Banks and other tech products – just get in touch with our friendly team here at USB2U.

We hold a large amount of UK stock!

Contact us on:

[email protected]

0800 008 7079

Chinese New Year

Chinese New Year

 

 

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Luxury technology gift sets

Posted by USB2U on 7th November 2016 | Permalink

Branded corporate gift sets are the perfect option for loyalty schemes, incentives and recognition. When they come in high quality and stylish packaging too,  they really make your brand stand out. And that’s exactly what you want from your corporate gifts.

Technology gift sets are ideal if you are after gifts that bring instant value to the recipient. The usability of the products together with high quality packaging makes a perfect combination. The packaging itself is often kept somewhere safe either for storing the gifts or to use for other useful items. This helps your brand remain in front of the eyes of your target audience for a long time to come.

Gift sets appear more exclusive and luxurious than gifts given on their own. This is why at USB2U we offer our Rainbow range of technology products both individually as well as in a high quality gift sets. Printed with your logo or a chosen artwork the Rainbow gift sets are powerful business tools to increase your brand awareness.

The Rainbow gift sets are high quality branded technology gift sets available in beautiful tins and inserted inside black velvet foam. We currently offer four standard gift sets, however other product combinations are possible too.

See here the full range of individual Rainbow products

Note we hold UK stock of all of the items, and our products and the packaging are all printed and finished in house.

Get gifty with your customers and prospects this festive season!

Please contact our team to find out more or to request a sample. Email [email protected] or call free on: 0800 008 7079.

Are you a trade customer? See our online gift set brochure here.

Rainbow tech gift set by USB2U

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On USB pricing instability

Posted by USB2U on 17th October 2016 | Permalink

NAND* flash prices have been creeping up since the factories in China returned from their Golden Week National Holidays, and unfortunately for us and our customers, they are still on the rise. Industry experts predict that NAND flash prices will continue to rise in Q4 of 2016 due to severe supply shortages. This has a direct impact on the cost of branded USB sticks.

Whilst we do everything in our power to serve our customers with steady products and services there is one thing that is completely out of our hands: the cost of USB flash memory. Whilst we don’t know exactly what is causing the supply and demand issue, we have a strong suspicion that the big players in the smartphone industry, Samsung and Apple, could have something to do with it in the lead up to Christmas.

The cost of flash memory has always been something that fluctuates which is why we only hold our quotes for USB memory sticks for 24-72 hours on average. However over the past few years, pricing had been fairly static with only a slight change from week to week. In contrast over the past week, pricing has been changing on a daily basis, sometimes 2-3 times a day, so we have reduced our quote validity period down to a strict 24 hours.

The weakening of the pound since the EU referendum is another factor influencing the market and pricing levels. Since the vote to leave the European Union was announced, pricing has become even more unsteady and certainly unpredictable. This is due to the impact the vote result has had on the value of the pound and subsequently the dollar exchange rate.

Sometimes the fast changing USB flash pricing can take our customers by surprise, and we fully appreciate this. We always work hard to allow the best possible pricing for our customers, and hope that the market will start showing some stability in the New Year.

 

* The digital memory component that is used in a range of tech goods including smartphones and USB memory sticks.

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