Fiscal budgets are tightening as the economic recession begins to dictate how quickly a business grows. If your company is experiencing a decrease in sales, it likely also means you have less to spend on advertising. One way to generate more revenue in lean times is to offer branded merchandise to customers. Branded memory sticks allow companies to advertise their products of services through client interaction with other people.
There are a number of factors to consider when placing an order for branded memory sticks. What capacity will you require for your design? How will your memory stick look? What information will you want on your finished design? How many memory sticks will you need? How many different colors will you want? Let’s examine these individually for a better understanding.
The storage capacity of memory sticks is growing rapidly. It wasn’t so long ago when 32MB flash drives for digital cameras were considered state-of-the-art. These days it is not uncommon to see 120GB solid-state drives available as portable hard drives.
For a promotional item, however, a general range of storage capacity is more likely to range between 128 MB and 8GB. What you decide to offer your customers will depend on how much you want to spend and how many sticks you decide to order. As with any other bulk purchase, vendors will give discounts for those who want larger quantities.
The amount of space available will likely determine how much information you will have on your pieces. In general, a company name or logo, along with a contact number, physical address, and e-mail address may be all you’ll have room for. These are the simplest details that allow customers to reach you for more information about who you are and what you do.
What do you want your branded memory sticks to look like? Your line of business may help you decide. There are gadget and novelty models shaped like popular objects like cell phones, padlocks, action figures, bottles, and mp3 players. There are material types to consider, like plastic, metal, or some combination of both. There is a wide range of colors available, and some designs allow for multi-color designs.
There are even eco-friendly drives that use 100% recycled plastic shells.
No matter who your supplier is, most of the physical product will be shipped from overseas, since only a few major manufacturers in Asia produce the core electronics in branded memory sticks. Often enough, the custom designs are then applied through a third party and shipped to the individuals who order them.
In summary, the core marketing power of branded memory sticks are what make them so appealing. The sturdy devices fit inside a pocket or briefcase, and allow customers to store computer files and important information when they’re away from home.
This convenience, when presented as a promotional gift item, is the kind of goodwill customer service that will make that person eager to praise your community spirit. They will tell friends a little about their (hopefully) positive experience with you, and recommend them as a product or service provider to their friends.
then you get that sinking feeling! There’s a problem with the Branded Memory Sticks and the sands of time have run out. What can you do?
