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Archive for the ‘branded flash drives’ Category

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Drive Your Sales With USB Keys

Tuesday, November 29th, 2011

Are your sales are faltering or just in need a bit of a boost? Have your got a new product or service that you’re about to launch or perhaps you’re looking for something to help draw potential customers to your stand at a show or event?

If any of the above apply to you then one of the best ways to increase the awareness of who you are, what you do or sell and hopefully drive your sales is to give your customers (and prospective customers) something for free. Ideally this “something” needs to be relevant, it needs to have a perceived high value and it needs to be useful enough for the recipient to want it and to want to use it on an on-gong basis.

USB Pens

USB Pens

There are of course plenty of promotional products to consider including caps, mugs, pens, toys, chocolates, keyrings, umbrellas and T-shirts but the most popular promotional product of 2011 has been the USB flash memory drive – A survey carried out by the British Promotional Merchandise Association (BPMA) on behalf of its members earlier this year found that 45% of the respondents considered the USB sticks the best to be the best product with 64% ranking them the most useful (64%).

USB flash drives not only look fantastic when printed or engraved with a logo but they can also be pre-loaded with sales and marketing material, dynamic links to web sites, media files, presentation files and so on.

USB Flash Drives

USB Flash Drives

USB flash drives are a little more expensive than some of the other available options and they won’t be the right choice for every product, trade show or PR event but continued re-use which in turn generates brand awareness, brand loyalty and which then hopefully creates a brand advocate is exactly what you want.

Combine this effect with the benefits of distributing large amounts of sales and marketing material without the usual print and transportation costs and you begin to understand why USB flash drives are so popular.

Equipping your sales force with branded flash drives to hand out as they met their customers is a nice touch and a great way to enable them to “thank” their customers for their previous support.

There are loads of great looking USB flash drives to choose from these days and the lead time to get them is now a matter of days rather than weeks so, if you are looking give a “shot in the arm” to your sales before Christmas or you need help with a product launch then USB Flash Drive Keys might just be the answer.

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Drive Your Sales With USB Keys

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Still Sending Out Paper Brochures – Save A Fortune With USB Flash Drives

Monday, June 27th, 2011

Are you one of the thousands of companies that are still sending out glossy, thick, and expensive sales brochures in the post? It’s bad enough if you’re sending these out domestically but if you’re sending them internationally the costs can spiral rapidly.

Print and paper cost are much higher than they used to be and postage costs continue to escalate at levels way beyond inflation.

If you’re a regular buyer of paper for your brochures you might have been lucky enough to see relatively modest price increase of around 4-5% in the last year but without a contract you could have seen prices increase by as much as 20%!

Postage costs are not much better either – to send a relatively small brochures to most major European countries will cost around £3-£4 in postage fees alone and you’ve got to add to this the cost of a large, decent quality padded envelope as well!

On this basis a printing and mailing a moderate sized brochure to customers in the UK could easily cost an average of £4-£5 and brochures sent into Europe could cost as much as £10 each. That’s an awful lot of money for something that “might” get used or might just end up in the bin within a couple of minutes of being opened.

A much cheaper option and an option that is likely to get your brand much higher levels of exposure is to use a branded USB flash drive printed with your company logo and contact details and pre-loaded with an “electronic” version of your brochure.

Twister USB Flash Drives

Twister USB Flash Drives

Branded USB flash drives (even with your data pre-loaded) cost as little as £2-£3 each and because they are much small and lighter than a paper brochure the cost to post them out is a fraction of their paper equivalent.

The real beauty of using flash drives to distribute your brochure is that you can include so much more information without any increase in the cost. For example you couple pre-load onto your USB flash drives price lists, technical drawings, press releases, video clips and presentation files.

The recipient of the branded flash drive can either transfer the electronic brochure onto their work PC or they can keep it on the flash drive. Either way they’re likely to keep the flash drive and use it to store and carry their own data on – in this way your brand gets on-going exposure.

If you’re interested in getting a quote for USB flash drives printed with your logo and pre-loaded with your brochure then give us a call on 0800 008 7079 or fill in the on-line quote form on our web site.

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Still Sending Out Paper Brochures – Save A Fortune With USB Flash Drives

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Be Bold, Be Strong, Make An Impact

Friday, June 24th, 2011

What’s the driving factor for most companies when they buy promotional or branded USB memory sticks?

Are they simply buying them as an easy way to distribute information and to save themselves the cost of printing, transporting and storing sales and marketing collateral or are they looking to drive customer engagement and hopefully sales.

Is the purchase of USB memory sticks driven by the need to give a gift or “thank you” to attendees at a conference or seminar or are they being purchased to engage with journalists and the media at a press event or product launch?

Whatever the reason for buying them it’s important that companies understand that branded memory sticks are a great way to develop and extend their brand. If you give USB sticks away with a reasonable amount of storage space on them then, they will almost always get used by the recipient to store and carry their own data around with them.

Companies buying USB sticks need to tap into this on-going use and ensure any brand or logo they print onto the USB drives is bold, strong and makes an impact – this is their opportunity to develop and push their brand, not just once but, every time the USB stick is used or handed around.

Excellent Example Of Colour Matched USB Flash Drives

Excellent Example Of Colour Matched USB Flash Drives

There are lots of examples of branded USB sticks around where they’ve been purchased for the right reasons but the execution is poor because:

  • Standard black USB sticks with a black print has been chosen because they’re the easy option and a single colour print is cheaper but it’s a missed opportunity – if a companies brand colours are red and white then don’t buy black USB sticks and print them with a black logo/text.
  • Too much information is printed and it looks “squished” and difficult to read – it makes far more sense when you’ve only got a limited amount of space to work to stick to a simple but strong message.
  • Opportunities to take advantage of colour matching the body of the flash drive are missed – standard factory colours are “OK” for companies in a hurry but many suppliers of USB sticks will pantone match the colour of the flash drives – this takes a little longer but the end results are much better.

The best advice for companies when buying branded or promotional USB flash drives is to ensure they allow time to get the right USB sticks in the right colour and with a logo printed on them that reflects their company. Compromise, unless you really do not have the time, should not be an option!

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Be Bold, Be Strong, Make An Impact

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Inject Some Oomph Into Your Sales With A USB Syringe

Thursday, June 23rd, 2011

If your company is in the pharmaceutical sector and you’re looking for something to giveaway to promote your products or services then you might want to consider a USB syringe.

USB Syringe

USB Syringe

These syringes are pretty realistic looking albeit there is no actual needle and they work just like any standard USB flash drive. They’re ideal to give away at conferences, seminars and press events or just as a “leave behind” following customer and prospect visits. Because they’re not particularly expensive they are not going to be perceived as an “inducement” or any other type of “incentive” – understandably this is frowned upon in many sectors.

If you pre-load the USB syringes with product data sheets, research material and other useful resources (links to web sites, video clips etc.) then the USB syringes become an excellent way to inform and educate without handing out reams and reams of paper.

The beauty of the Syringe USB flash drives is that they’re really useful and they’re memorable so your brand gets good exposure and it should get good repeated exposure if the USB drive is used by the recipient to store and carry their own data.

USB Syringes

USB Syringes

Available in memory sizes ranging from 512MB all the way up to 16GB they are capable of carrying huge amounts of data. Any brand or image can be printed onto the side of the syringe and they can even be supplied in custom boxes or packaging that fits any “house style” you might have.

USB flash drives are increasingly popular as give-aways at trade shows and seminars because it’s easier for the giver (and receiver) to carry and store flash drives rather than boxes of brochures, copies of presentations, speakers notes etc. If you’re on a trade stand at a show you’ll need something to attract prospects to your stand and something like a USB syringe giveaway will help you stand out from the rest.

If syringes are not appropriate for your business then there are of course a huge range of other USB flash drives available but standard models won’t have quite the same visual impact.

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New Clip USB Flash Drive Launched – and its fab!

Wednesday, May 18th, 2011

OK we might be a little biased but we think the latest addition to our range of USB flash drives is destined to be a serious contender. The Clip flash drive is a gorgeous little stainless steel drive that can be “clipped” to your clothing or work papers and folders.

USB Clip Drive

USB Clip Drive

There is no cap to lose and the ability to attach this drive securely in a range of different ways should mean the flash drive itself is not lost either.

It’s available in 2 different finishes (gold/silver effect) and it can be printed or engraved – both options look fantastic.

So, if you’ve got a show, a conference or a seminar coming up then the Clip USB flash drive is certainly worth adding to your shortlist. Of course USB flash drives are incredibly popular at the moment with millions being given away every year. Most of them are purchased by companies looking to support their sales and marketing activities although a growing number are given away by schools and universities.

With large number of USB flash drives now being given away part of the challenge when sourcing them for your school

clip_drive_grey_reverse

Reverse of USB Clip Drive

or company is to find something that’s a little bit different than the standard rectangular plastic model – if you’re buying them to support your brand you want them to look good and be well received. The Clip USB flash drive is certainly a little bit different and you’d be hard pressed to find someone would not be happy to be given one.

If you’re not sure what the Clip drive will look like with your logo printed or engraved onto it just give us a call or fill out our on-line enquiry form and we’ll arrange for the Clip USB flash drive to be mocked up for you. This is a free, no obligation service and we can typically turn around your mock-up request the same day.

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New Clip USB Flash Drive Launched – and its fab!

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Spring has Definitely Sprung and USB Flash Drives Are Flourishing

Monday, March 28th, 2011

What a difference a few weeks make. It seems only yesterday that we were facing blizzard conditions with airports and roads closed and much of the UK’s infrastructure coming to a standstill. Look out of the window today and what a difference – the sun is up, temperatures are rising and despite all the doom and gloom about the economy, there’s a really positive feel in the air.

Spring is also a time when trade shows and trade fairs kick-off with a vengeance. Look at the schedule of forthcoming shows and you’re see a crammed diary with shows covering all manner of topics an subjects including flower shows, caravan fairs and birdwatching to name but a few. As we drag ourselves out of our “winter hibernation” many of the shows have a real Spring feel to them.

The exhibitors at these show and fairs invest huge sums of money to attract potential customers to their stands with the typical cost of attending a national show running into many thousands of pounds. For the larger companies a show budget running into six figures is not unusual.

Spring USB Flash Drives

Spring USB Flash Drives

The majority of the costs are taken up by fees to the shows organisers (space fees) and the costs of the booth or stand. Small “extras” at the show like power sockets, signage, carpets and build costs also add significantly to the typical spend.

Much of the job of driving customers to the shows tends to be left to the shows organisers but once the attendees are in the show halls its down to the exhibitors to get their stand to draw in the customers. Some companies will rely on the compelling nature of their products or offer to draw the customers in, others will be confident in the sales skills of their staff to lure customers to the stand but for many they’ll combine these with a “giveaway” that can be picked up on the stand.

Typical show giveaways include printed bags, promotional sweets (again, often branded with a logo), soft drinks, caps, pens and stress balls. Another technique is to run a business card draw for a larger gift like an iPad or iPhone – show attendees are simply encouraged to hand over a business card which in turn is included in the prize draw.

Another promotional product that is finding favour with exhibitors is the branded USB flash drive. These are customised versions of a standard flash drive that can be printed with the exhibitors company logo, phone number and web address and more importantly they can be pre-loaded with the exhibitors sales brochures, price lists, product images, video clips and audio files.

The beauty of the branded USB flash drive is that it has a high perceived value, it will, without doubt, be popular and attract customers and its costs can be offset by the saving made by not printing and transporting brochures etc. Unlike other “giveaways” that frequently end up in the bins outside of the exhibition halls USB flash drives will be kept and will, in most cases, be used again and again so any company using them will be assured on on-going brand exposure.

Whilst promotional products and giveaways typically account for less than 5% of a show budget it’s important that this spend works and is effective not only during the show but also ideally after the show. Branded USB flash drives deliver on this aspiration hence why more and more of them will be given away at trade show and fairs this year.

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Branded USB Flash Drives Deliver The News

Thursday, February 10th, 2011

If you’re sighted you take reading the newspaper or your favourite magazines for granted but if you’re blind or partially sighted then it’s much more of a challenge! Being blind or partially sighted is hard enough but to lose your sight and then lose the pleasure of reading can be particularly hard for many people to take.

talking newpaper

Carrot Talking Newspaper

Fortunately, and thanks in the main to volunteer organisations, the blind and partially sighted are able to continue to enjoy their newspapers or magazines by virtue of a “Talking Newspaper”. A Talking Newspaper, as the name implies, is an audio recording of the newspaper(s), magazine or in some cases a summary of local affairs. The recordings are often made by volunteer readers and recorded onto a cassette tape, or CD that is then posted out to the reader. Occasionally the talking newspaper is emailed out as an audio file attachment.

A more recent innovation in the world of Talking Newspapers is the use of USB flash drives. These ubiquitous little devices are ideal for the storage of audio and media files, they are small enough to “pop in the post”, they’re easy to use and they are very easy to re-write the newspapers and magazines to over and over again.

Duplicating and preparing the “talking newspapers” before distribution is fast and easy with a USB flash drive and certainly significantly quicker than copying the recording onto a tape cassette.

Cassette tapes are losing their popularity because fewer people have cassette players these days and the tapes themselves are prone to failure/damage.

Whilst there are only a small number of talking newspapers using USB flash drives at the moment the positive feedback from the newspapers and its “readers” suggest that it’s a format that is popular and as such is likely to see much greater use in the near future.

If you are a volunteer organisation that produces Talking Newspapers and you’re interested in using USB flash drives then give the team at USB2U a call and they’ll take you through the options and prices.

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Branded USB Flash Drives Deliver The News

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Flash Drives Deliver Customers to Your Trade Shows Stands

Monday, February 7th, 2011

In the UK during 2011 there will be over 1,000 major trade shows, fairs and exhibitions. The shows and fairs cover all manner of subjects ranging from Caravanning to Franchising. Many shows are expected to attract visitor numbers in the tens of thousands so during the year millions of us will attend one or more show(s).

To illustrate the diversity here are just a few examples of some of the major shows that are taking place over the next couple of weeks:

  • The National Gardening Show 2011
  • The Holiday and Travel Show – Glasgow
  • UK Wedding Show – Ascot
  • Toy Fair – Birmingham
  • Packaging Innovations – Birmingham
  • The Baby Show – London
  • The Franchise Show 2011 – London

The challenges for the exhibitors at these shows are significant and whilst they do offer a tremendous opportunity to showcase their products and services, the logistics of organising a presence at a show are not for the fainthearted.

A successful show has to be measured by how much new business it delivers. Whilst some will argue that its “ok” to spend thousands on a stand purely to launch or develop a brand the reality is that its orders at the show or a significant increase in orders post the show that are the acid test of whether it was money well spent.

Twister USB Flash Drives

Twister USB Flash Drives

To maximise your return from the show you need to plan ahead and think about how you’re going to attract potential customers to your stand and then turn those potential customers into orders.  One option to attract customers to your stand is to offer promotional giveaways such as pens, stress ball, sweets, bottles of water, caps, and badges etc. These are fine and they do bring people to the stands but as products they don’t really help “sell” and many of them will end up in the bins outside the exhibition hall.

An alternative is to commission some branded USB flash drives that are printed with your company logo and website URL and more importantly are pre-loaded with all of your sales collateral (PDF’s. PowerPoint slides, price lists, media files, spec sheets etc). USB flash drives will be a little more expensive that the usual pens etc. handed out BUT by they have a high perceived value, they will attract customers to the stand and they have a very high likelihood of being retained and being used post the show.

By pre-loading your data onto the USB flash drives and “locking” the data so it cannot be erased you can ensue your web site, your sales brochures and so on are always with the customer. The pre-loading of collateral means you don’t have to pay for the brochures to be printed and transported to the show and perhaps more importantly you’re not burdening your potential customers with lots of heavy brochures that again stand a strong chance of ending up in the bin as the leave the exhibition halls!

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Flash Drives Deliver Customers to Your Trade Shows Stands

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World Challenge Fundraising – What About Selling Branded USB Flash Drives

Friday, February 4th, 2011

If you’ve been lucky enough to bag a place on a World Challenge or school expedition then congratulations are in order because you’re going to be in for the experience of a lifetime. Whether you’re trekking in the Andean mountains in Peru or sea kayaking around the beautiful islands off Croatia you can be assured that the trip will challenge and stretch physically as well as help you to develop a whole range of personal skills and build new friendships along the way.

USB Flash Drives

USB Flash Drives

These expeditions are “self-funded” so before you can set-off on the trip you’ll be challenged to find innovative ways of raising the money to pay for it. There are loads of ideas on the web and in various forums and Facebook groups but you might also want to consider selling USB flash drives that have been printed with your school logo on and/or possibly details of the Challenge trip.

Printed USB Flash Drives are really popular at the moment because they’re easy to use; they’re small and handy to carry around. At school or university they are an absolute necessity to take work between school and home so pretty much every student needs one.

You could also consider selling them to local businesses. Lots of them are handing them out to prospective customers at shows, exhibitions and events. Typically the businesses will pre-load the USB sticks with sales brochures, presentation files or media files before they are handed out – this way they can offset the cost the flash drives by saving they make by not printing their sales collateral.

Examples of USB Wristbands

Examples of USB Wristbands

There are lots of opportunities to sell USB flash drives printed with a brand or logo including selling them to your friends, your fellow students and your teachers, lecturers and family! If your school holds sports days, award ceremonies, stages plays or has musical performances then you could record these and load the video footage and/or photographs onto the USB sticks and sell them to pupils and parents.

Ideally you need to find supplier that is sympathetic to your fundraising requirements and will offer them to you at a discount and will ideally offer you payment terms meaning you won’t have to pay upfront for them. This way you’ve got around a month to sell some before you have to pay for them. They will need to be paid for so make sure you don’t over order.

One the leading suppliers of flash drive in the UK is USB2U. They have been supplying branded (and unbranded) USB flash drives to schools and universities since 2002 and typically they’ll offer flash drives to fundraising groups on the following terms:

  • Free design support using their team of in-house designers. So, if you’ve got an idea but need someone to bring it to life then just chat through your requirement and their designers will weave their magic on their Apple Macs
  • Free Print Set-Up and Origination. When you order printed USB memory sticks it’s typical to get charged for the artwork to be “set-up” before the sticks are printed but for Enterprise Groups these fees are waived.
  • 30-Day trade terms on all orders. You won’t have to pay for your branded USB memory sticks until 30 days after delivery! (to qualify the order needs to sent to your school or university)
  • Wide choice of styles and memory sizes and you can select different colours and sizes in a single order.

If you think selling printed USB flash drives might be a good way to raise money for your expedition then get in touch with USB2U – you can email, pick up the phone (it’s a Freephone number so you won’t have to pay for the call), fill in the on-line quote form or “chat” to the team in real time using their web based chat system!

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World Challenge Fundraising – What About Selling Branded USB Flash Drives

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February Offer – Free Lanyards and Free Data-loading

Tuesday, February 1st, 2011

Buy more than 100 branded USB flash drives from USB2U during February and you’ll be entitled to a free coloured lanyard with every flash drive you order and if that’s not good enough to tempt you we’ll also pre-load up to 100MB of files onto your Flash Drives for free as well!

We’ve got loads of different coloured lanyards to choose from so there’s bound to be something to match your logo or brand. Your free pre-loaded files can be anything including PDF brochures, Word documents, PowerPoint slides, Media files or links to you website.

USB2U February Offer

USB2U February Offer

If you want to take advantage of this offer just be sure to mention it to your Account Manager when you confirm your order.

A just a quick word of warning. Whist we hold lots of stock in the UK to enable us to continue to fulfil orders throughout Chinese New Year this stock is disappearing fast so if you want to have some choice in terms of colour and/or memory size then you need to get in touch soon and place your order.

Whilst everything will return to normal around 3 weeks time when our partner factories re-open if you do find yourself in need of USB flash drives in a hurry our perhaps you’ve been let down by another supplier just give us a call and one of our team will talk you through the options.

*Upto 100mb.

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