Communicating with consumers today is much harder than it used to be, however branded USBs can hold the attention of your target audience for those valuable few minutes.

In the early days of business and trading, marketing was performed in the market place where the businesses and customers were gathered.  Marketing was much less varied than today but it was simpler as businesses knew where their customers were and how to get their attention.

With the introduction of newspapers and the wireless more marketing options were available for companies to reach their target market, but it also started to separate customers.  Businesses would have to decide which newspaper best reached their target market, advertise with them and hope that they reached the right readers.

Today however, this problem is much more problematic.  The invention of the television, computer games, Internet and multiple other entertainment mediums have led to a wide range of marketing streams and in turn have further separated customers into segments of one.  Not only are customers becoming harder to reach but they are interrupted from the media and entertainment they want with TV and radio adverts etc.

The challenge therefore is to become creative and clever in the marketing that is used to gain the attention of the right people.  Some companies spend millions on market research to discover which mediums they should use, but really what they should be doing is going back to basics.

When you give a brand new, shiny USB stick to your potential customers branded with your logo, you instantly catch their attention with something that is both visually appealing and useful to them.  We find that there is something a little more interesting and valuable to a USB flash drive than an old fashioned business card, leaflet or even a CD.  A large majority of times your customer is going to plug the memory stick into a computer to use it for file transfers to find out what has been pre loaded onto the USB stick they have been handed.

In that moment you have the complete and undivided attention of a perfectly targeted customer.  For the price of a USB flash drive, a fraction of the cost of any large marketing campaign, you have a few minutes of valuable engaged advertising.

Another advantage of this type of engaging marketing is that files, documents and information that would not be possible to communicate via other forms of marketing can be placed in front of the people you want to read it.

Our USBs can be preloaded with any type of marketing material that deserves the engaging attention of your potential customers.  The files can be set to auto-run when the USB drive is plugged into a computer so that the information isn’t missed and the drives can even be partitioned so that the information is protected whilst the rest of the drive can be used for data storage.  What’s more, the data loading is free (up to 100MB)!!!

To find out more about our data loading services click here.