Well, I suppose having been in the industry and supplied printed USB memory sticks for nearly 10 years that we ought to know by now that prices tend to shoot up in July! Maybe it was just wishful thinking and a forlorn hope that this year it might be a little bit different but it looks like our hopes have been dashed.
This week alone the price of 2GB flash chips (the core component of any USB memory stick) have shot up by 15%. Some of the other memory sizes are not as badly affected but the general trend is most definitely up. A specific flash chip type (UDP) which is commonly used in Credit Card USB flash drives and key style USB flash drives has been particularly badly hit.
Flash drives prices have not been helped by a falling pound (GBP £) – all flash memory is traded in US dollars so as the pound falls the price of USB sticks rise.
This article (USB Flash Drive Price Trends in 2010) written by us in January 2011 and examining price trends for USB flash drives for 2010 shows that we went through almost an identical price rises in 2010 with increases of 5-10% across the board being the norm. If the same trend is followed this year then we’re going to have to wait until October before prices start to fall again.
If you were looking for the best time to buy USB flash drives then unfortunately you’ve just missed it! As in 2010 the month of June looks to have been the best month to buy your branded or promotional USB sticks. If you have to buy now then expect to pay a premium, if you’re looking to place a repeat order, expect prices to have gone up! If you’re able to wait prices will probably be back at or below June 2012 prices in late Q4.