If the USB flash drives you are going to hand out are going to carry your logo and you want this logo to last then printing your logo onto the flash drive is not always the best or only option. Let’s face it most people that are given a USB flash drive (certainly the type that can attached to a key ring) will typically attach it to a bunch of keys, attach it to their bag or simply leave it rattling around in their purse or pocket with their loose change.
If they do any of these things with your carefully printed USB flash drives then pretty soon any printed logo on the USB stick is going to take some severe punishment and is ultimately going to succumb and start to rub/scratch off. It doesn’t matter how good the initial print job was, what time of print primer was used, whether the print is “protected” with a spot varnish of lacquer because once the surface tension of the ink is broken it will start to chip or flake away. Fact.
An alternative to printing is engraving – this is where your logo is etched (typically by a laser cutter or engraver) into the shell of the USB drive. Once the shell has been physically marked with a laser it’s done for good and it doesn’t matter what sort of punishment the sticks are exposed to after they have been engraved because the engraved logo will still be there.
Whilst you can’t engrave in colour, engraved products do look incredibly professional and ooze quality but more importantly the logo (or name/serial number) that is engraved is there for good. If you’re paying for products like USB sticks to be customised with your logo then as well as how they look the durability of the logo you print onto them has to be a key factor.
Engraving is an option on a wide range of USB memory sticks including wood (bamboo), some plastics, leather and lots of different metal and anodised metal variants. Anodised Twister USB flash drives (these are the types without a cap) are particularly popular because they come in a wide range of different colours and the engraving looks more like a fine print rather than “classic” engraving.
So, next time you are considering buying some branded USB Flash Drives don’t just automatically think about getting them printed but instead look at the options like engraving and consider if this might be a better choice for your brand, your needs and ultimately your customers (the people you are giving them to). Engraved USB flash drives are no more expensive than their printed counterparts and they take no longer to produce and supply. Some suppliers like USB2U (who hold lots of USB sticks in stock) can turn around engraved USB drives in as little as 24hrs!
If you’re not sure which option is best for you then ask for samples – these are typically free and seeing engraved Vs printed in the flesh should help you make the right choice.Back