Posted by USB2U on 6th October 2011 | Permalink
With a constant need to keep up with competitors, reacting to the ever changing digital world, patterns and trends in industries and the rise and fall of the economy, it’s important to keep one step ahead, and get your businesses’ messages out there efficiently and effectively.
The Rise Of The Promotional USB Stick
Demand for “old fashioned” CD’s has reduced dramatically over the years, and an increase in printing costs for traditional sales brochures has encouraged companies to look at alternative options to distribute information on their products, prices and services. By nature, consumers are also a lot more visual, and react well to videos and animations that is something that traditional printed materials of course, can’t offer.
Customised USB sticks are increasingly the solution companies opt for because:
1. Printed and customised USB memory sticks are now available for less than £2 per unit (subject to minimum quantities and type)
2. You get on-going brand exposure with USB sticks because they tend to be used by the recipient to store and carry their own personal data (after all this is what they are designed for!)
3. Postage costs to send out a DM campaign with USB sticks are significantly cheaper than sending out expensive and heavy glossy brochures.
4. The cost of printing on a USB is generally less expensive that the cost of printing brochures.
5. It’s far easier to take a few hundred or even thousand USB sticks to a trade show than it is to transport the equivalent number of heavy brochures or leaflets
6. Lots of brochures handed out at trade shows and exhibitions end up in the bins outside the exhibition halls – USB sticks don’t as they’re small enough to be carried around!
7. Pre-loading your sales catalogues, price lists, press releases, media files etc. onto any USB stick you hand out is a must – After all you’re paying for the storage space on the sticks so you might as well use it.
USB Pre-loaded Data Is A Vital Commodity
Pre-loading data onto a memory stick purchased for your company makes good commercial sense. The savings made by pre-loading data onto USB sticks rather than printing the equivalent documents can fully offset the cost of the sticks. Plus, as mentioned, with the right memory available, short videos and animation can be loaded- something that consumers react well to.
The process of data loading is sometimes called duplication, pre-loading, copying or replication. It is relatively easy to do but it can be time consuming and you need to plan ahead to allow enough time to get the data organised. Ideally a USB stick supplier would do the data-load for you – most will offer a free data load up to a certain amount, typically 100MB.
Locking Data Onto USB Sticks
If you prefer you can “lock” the data that you pre-load onto the USB flash drive. This means that it cannot be deleted, bear in mind if you want to do this you would generally have to have your data ready early as it has to be loaded and “locked” during the manufacturing process. You also need to consider that if you load too much data onto the stick and therefore not leaving enough room for the user then they are highly unlikely to use it and your brand won’t get the on-going use and exposure you have paid for.
At USB2U we have in-house professional data-duplication equipment that enables us to pre-load data on behalf of our clients. For more information about pre-loading data onto memory sticks, feel free to email us at [email protected]
Posted by USB2U on 23rd December 2011 | Permalink
Suggesting that promotional USB sticks are given out in gift boxes is always contentious because everyone these days is very aware of the need to protect the environment and to avoid unnecessary packaging where at all possible.
Custom USB Boxes
But, if you are giving away your USB flash drives as a gift then there is a judgment to be made about whether the small additional cost of a gift box is a price worth paying – both in cost terms and also in terms of environmental impact.
There is no getting away from the fact that USB sticks make a bigger, better impact when handed out in a printed gift box. It just looks like more thought has gone into the gift and anyone given the gift is going to be more impressed with the gift and they are therefore more likely to remember who gave it to them and think positively about any brand associated with it.
Custom Flash Drive Boxes
Very few people would consider handing out their Christmas or Birthday gifts without first wrapping them up so it is surprising how many businesses give out promotional gifts without considering the packaging options.
There are a wide range of standard gift boxes and tins available for custom USB sticks. They can call be overprinted with a brand or message and typically they will come with a custom foam insert to hold the USB sticks firmly in place.
The incremental cost to get your flash drives supplied in a printed gift box is relatively small and it’s a price well worth paying for greater impact you’ll make.
Understandably for some businesses who have an strong environmental message to push, packaging and gift boxes is a going to be a non-starter, but for everyone else they ought to be considered.
Posted by USB2U on | Permalink
We’re now in our 10th year of supplying USB flash drives and surprisingly some of the custom USB flash drive models we used to sell right at the start of the company are still being sold today.
Oval Classic USB
They might not be being sold in quite the same numbers that they used to but we still get the occasional order for these classic custom USB drives. Part of their enduring appeal is that they’re a little larger than many of the newer (smaller) models, the core piece that carries the print (or engraving) is made from tactile brushed aluminium and when they’re printed they look fantastic.
The slightly larger physical size of these classic USB sticks gives a little more scope for printing larger and more complex images. The outer “trim colour” that runs around the edge of the USB drive can also be changed to compliment the colour of any logo or design printed.
Harbour Classic USB
If you’re a fan of “old school” USB flash drives then the “Harbour” or “Oval” models that we sell will be right up your street.
If you want something a little more contemporary but you need the drive to accommodate a large or complex print then you might want to consider the new USB Credit Cards – these are super thin at only 2mm thick, they are the same shape as a standard bank or credit card and you can print on the whole surface area on both sides of the card.
Despite being only 2mm thick these USB Credit Cards are available in all the standard memory sizes up to a whopping 32GB.
Whether you order classic style USB sticks or any of our more contemporary models remember that we offer free design, free mock-up’s free samples, free 4 colour printing, free gift boxes and free delivery to any address in the UK.
If you’ve not ordered from us before you might want to check out what some of our customers are saying about us on the TrustPilot review website.
USB Credit Cards
Interested? Give us a call or fill out the on-line quote enquiry form and we’ll get back to you in a flash!
Posted by USB2U on 21st December 2011 | Permalink
Well 2011 has certainly been a busy year in the promotional USB flash drive market. The popularity of the flash drive as a promotional give-away was reinforced not only by the sheer number of companies that have bought them but by a solid piece of market research undertake by the BPMA (British Promotional Merchandising Association).
Of all the people surveyed by the BPMA nearly half (45%) said they would most like to receive a USB stick in preference to any other promotional product. Usefulness was cited as the primary reason for wanting a USB stick and after a Promotional Mug USB memory sticks were kept the longest.
Having proven their “promotional pedigree” over the past few years in 2012 the expected trends for this popular produce are likely to be:
- Continued increase in the number of units sold – it seems people, businesses and schools just can’t get enough of USB Flash Drives.
- Continued cannibalisation of the CD/DVD market – these old storage products are now considered “dated” and simply don’t convey the right image as a medium for handing out data.
- The Twister or “Swivel” model as it is sometimes referred to is predicted to top seller again. It’s held this position
Promotional USB Sticks
for a number of years now because it’s a small, capless and colourful product that takes print well.
- Memory will get cheaper and the default promotional USB drive given away by the end of 2012 will have at least 4GB of storage compared to the typical 1GB drive that is given away now.
- USB 3.0 (also dubbed SuperSpeed USB) will start to gain momentum during 2012. Intel’s entry into the market in early 2012 will mean that most PC’s from the summer of 2012 will ship with USB 3.0 on-board. This will drive demand fore USB 3.0 peripherals and storage products.
- Custom (fully bespoke) USB flash drives will grow in popularity as the price differential between them and a “standard factory” design reduces.
- More customers will take advantage of pre-loading the USB flash drives with their own content (sales brochures, media files, web links etc.) before the USB sticks are handed out.
Unfortunately we also expect to see more fraud and more sales of “masked” and sub-standard USB flash drives. The growth in the market is encouraging more companies to try and cut corners and buy from sites like Alibaba or direct from China. This is fine if you have the time to undertake appropriate checks and you’re confident you have a way of getting your money back should things go wrong otherwise it can be very risky. Don’t become a fraud statistic in 2012.
Posted by USB2U on 20th December 2011 | Permalink
Chinese New Year is coming at us like a steam train and pretty soon it’s going to be too late to avoid the mayhem it causes to the promotional USB flash drive market.
We say it every year and every year we end up with disappointed customers who wanted a specific USB flash drive and in a particular pantone matched colour. In 2012, the Year of the Dragon, the holiday break is going to be even longer than normal with lots of factories closing from the 6th January to the 4th February – during this period nothing gets produced and nothing gets shipped. Nada, zip, nothing!!
Even when the factories return to work it take a week or so before things start to get back to “normal” but there are always the inevitable backlogs to deal with so typical leads times of 7-10 days can be stretched to several weeks.
Promotional USB Flash Drives
If you know you have an event, show, seminar, press launch or any other activity for which you need printed or promotional USB flash drives during January to mid-February then you need to be placing your orders now! Don’t put it off because Christmas is looming or you think you’ll be able to “sort it out” in the New Year because you might find you can’t.
Having been through the trauma of Chinese New Year factory shut-downs for the last 9 years we now do all we can to ensure continuity of supply to our customers even it the supply is limited to a small number of flash drive models and colours. But, with a limited supply in the market and lots of customers chasing the stock the tendency is for the prices to shoot up (partly because UK print costs are higher and partly because of usual supply/demand economics) – so, whilst you may find some stock your model choices, colour choices and memory size choices are likely to be very limited and you’ll end up paying a premium for your failure to plan ahead.
Without wishing to sound like a broken record we strongly urge anyone who is likely to want printed USB sticks to plan ahead now and get any order(s) in early. You don’t have to pay for them when you order them, you’ll get exactly what you want and you’ll save yourself money – pretty compelling arguments to get any internal (early) approvals you might need.
Understandably this is not always possible but at least armed with an understanding of the issues/challenges you can hopefully find a way to work with the situation.
If you are too late then don’t forget that USB2U hold thousands of USB sticks in stock and can deliver them (printed) in as little as 24hrs – you may have to compromise a little on model and colour but at least you’ll have something!
Posted by USB2U on 16th December 2011 | Permalink
USB 3.0 or SuperSpeed USB as it is often referred to has gotten off to a bit of a sluggish start but the announcement this week by the USB Implementers Forum that Intel’s new “Ivy Bridge” 7 Series Chipset has achieved USB 3.0 certification is likely give it a real shot in the arm in 2012.
Superspeed USB has been so named because it delivers a 10 fold increase in data transfer speeds compared to the current USB 2.0 standard but to achieve these speeds everything from the PC, to the cable to the peripheral or storage device connected to the PC must support the USB 3.0 standard.
Whilst we’ve seen a number of smaller PC manufacturers launch PC’s with USB 3.0 on-board the lack of any Intel based
solution has held the market back. The market needs Intel to deliver 3.0 support to drive competition and to bring USB 3.0 prices down.
Some sceptics have also suggested that the Intel has been dragging its heels to allow its own high-speed connection technology called Thunderbolt to get established. Thunderbolt is twice as fast of USB 3.0 and is a joint development with Apple on whose products it is already being shipped.
Mainstream PC’s with Intel’s Ivy Bridge chips onboard and support for Superspeed USB 3.0 are expected to start hitting the shops in May/June 2012. From this point on things will start to get interesting because all of a sudden USB 3.0 will be within reach of most people buying a PC, in fact within a few months it will be the de facto standard on any PC purchased.
With Intel’s support in 2012, USB 3.0 will move into the mainstream and the peripherals and cables that we use with our PC’s will also start to move over to the new Superspeed standard. It won’t happen overnight because un the short term USB 3.0 products will inevitably carry a price premium but within a couple of years USB 3.0 will just be the expected standard and referred to not as USB 3.0 but USB.
For the Promotional USB Flash Drive sector there is unlikely mass change to USB 3.0 flash drives simply because in the short term (next 12-18 mths) they will carry a price premium that most companies won’t want to pay for a “give-away” product. Equally, there is little point paying for a premium high-speed product until you are sure that most people you give them to are able to benefit from the higher speeds on offer. We’re some years away from the ubiquitous use of USB 3.0 and until that time or until the factories stop manufacturing USB 2.0 sticks the standard for promotional USB flash drives will be USB 2.0 – after all, these will still work on USB 3.0 PC’s they just won’t work at the high data transfer speeds.
Posted by USB2U on | Permalink
Wow, this year has been fantastic – It’s been great to see so many customers return to us during 2011 and for thousands of new customers to place their orders for promotional USB flash drives with us. Thank you. We really do appreciate your business and the faith you continue to place in us to deliver your flash drives.
With Christmas fast approaching we’d like to wish everyone a fantastic festive holiday and a great New Year! Hopefully we’ll see you all again in 2012 with lots of new orders for promotional and customised USB flash drives.
Happy Christmas from USB2U
We have some exciting new products and services to announce in January so please do keep an eye on our web site or better still follow us on Twitter (http://www.twitter.com/usb2u) for all the latest news, industry analysis and some great offers!
In addition to some new products and services that we’ll unveil early in 2012 some core things about the service we provide won’t change including:
- Free UK Delivery**
- Free Design and Mock-up service
- Free 4 colour print**
- Free standard gift boxes
- Free data-load of up to 200MB
- Low minimum order quantity of 25 pcs
- Your own dedicated account manager
- Some of the best prices in the UK/Europe
All of this is backed up by our meticulous attention to detail, our determination to be the absolute best at what we do and our absolute commitment to ensure our customers are happy with the promotional USB flash drives we supply.
We intend to let our hair down and have a bit of fun over Christmas – hopefully you can do the same and after the festivities are over we’ll look forward to working with you all again.
**Excludes our UK rush service
Posted by USB2U on 7th December 2011 | Permalink
Tell us something we didn’t know. Today the BBC quoted the Home Office Minister Damian Green as saying fakes cost British firms billions of pounds each year and admitted those behind them were very hard to catch.
“If it seems too good to be true – it probably is,” he said.
“It’s a business that costs Britain £1.3bn a year and it’s really serious at this time of the year when people are doing lots of shopping, especially online shopping.”
The general thrust of his message is that “across the board someone somewhere is trying to con you by trying to sell you some counterfeit goods.” In doing so they will attempt to evade duty and VAT and potentially put consumers at risk by importing potentially dangerous and unregulated products.
Unfortunately we’re seeing more and more of this is the promotional USB memory stick market.
Some suppliers (and we know this because we often have to pick up the pieces) offer what they claim to be Grade A, Hynix or Samsung flash drives only to then supply flash drives that are assembled using recycled or Grade B flash memory chips. Sometimes they’ll also have cheap flash controllers inside and increasingly they’re being made using “masked” USB flash memory chips – this is where a rejected flash chip of say 600MB has been “masked” to look like a 1GB!
Externally these fake and substandard flash drives look great and they might even come with a lifetime guarantee but, it’s only when you use the flash drives that you’ll notice how slow they are, how many failures you get and how data seems to magically “disappear” after its been loaded (this is common with masked flash drives). They also have a nasty habit of failing after just a couple of months and if you try and claim against the lifetime guarantee you’ll often find you can’t get hold of the company you bought them from.
Suppliers (and we use this term loosely in this context) get away with sending out these flash drives because they know in lots of cases they’ll be given away at trade shows and people won’t care if a few fail (ironically it can be a very high percentage that fail but because they’re given away free no real data is collected).
Our advice is really just the same as the Minister’s – “Check, double check and check again to make sure what you are buying and where you are buying from is the real deal,” he says
Posted by USB2U on 5th December 2011 | Permalink
We’ve decided to get into the Christmas spirit early this yeas so in the run up to Christmas we’re running a whole series of special offers and prize giveaways. All of the details of the offers and the offer codes will be revealed on our Advent Calendar.
Our advent calendar is dead easy to use – simply click on the window that matches the date to reveal the offer of the day. There’s no registration needed – you simply claim your offer or gift by mentioning the Gift Code when you send you quote request in or when you speak to one of our account managers.
USB2U Advent Calendar
To give you a taster of what’s going to be on offer the daily deals will include
- Unlimited data-loading on your USB sticks (any size of data will be loaded by us using our professional data loading machines) – we usually charge for any data over 200MB so if you have particularly large files to pre-load onto your USB sticks this an offer that is well worth watching out for.
- Special discounts on certain memory sizes or types of USB flash drive.
- Free pantone matching – match the body colour of the USB stick to one of the colours from your logo or choose a colour that will help your logo stand-out. Colour matching usually costs around £50 so if it’s something you’re interested in then keep an eye out for which window this will be behind.
- Free 16GB USB Flash Drives with every order.
If you don’t think you’ll remember to go to our Advent Calendar everyday then you could follow up on Twitter where we’ll be posting out the offer of the day every day!
Now’s a good time to buy your promotional USB Flash Drives because not only will you be able to take advantage of these cracking deals but you’ll avoid the scramble for USB sticks that takes place every year in January when the factories in China that produce them close to celebrate Chinese New Year.
Posted by USB2U on 30th November 2011 | Permalink
The majority of UK schools have closed today due to the national public sector strike. Whether you agree with the action or not, this has left working parents desperately seeking childcare and a way to keep them occupied with meaningful education activities. One of the tools that some progressive schools have used to minimise the impact of this is to upload home learning activities onto school Branded Flash Drives. This will allow pupils to access personalised learning tasks and return them for marking.
There are plenty of other reasons why Brand Memory sticks are so valuable for schools:
- It allows students to transport information between home and school without the need to carry heavy and expensive text books.
- Internet research can be stored on the Branded Memory Stick saving on printing.
- It allows schools to keep their own networks and storage space to a minimum. Some schools only have dumb workstations, with no local memory so Branded Memory Sticks would allow the information to be stored.
- Staff can take information home to mark and check and auto correct.
- Branded Memory sticks are a great incentive / reward for pupils for achieving certain milestones.
- PTAs could consider selling the memory sticks to parents as a fund raising activity.
- It helps students embrace technology, which will be an important part of their future careers.
- Each Branded Memory stick can have pupils name or a unique serial number printed on, so if they do get misplaced they can be returned.
- If the information to be stored on Branded Memory Sticks is sensitive a password or encryption can be added.
As this lists illustrate there are many advantages for schools and colleagues embracing Branded Memory sticks.
USB Flash Drive on Public Sector Strike