Branded flash drives are incredibly popular as promotional giveaways, at trade shows and as handouts to delegates’ seminars and conferences. The growth in their popularity has been driven by falling costs, clearly defined user benefits and their ability to offset the high cost of print and transportation of brochures, slides etc.
Coupled with this you can’t escape the fact that people just like being given them. Flash drives are after all very popular for storing and carrying the growing amounts of digital files that are now a part of every day life. Whether its photo’s, music files, video files, games, work or homework files everyone can find a use to put a flash memory stick to!
But what do you do it you’re target audience is high net worth individuals or senior executives from companies attending a seminar or maybe you’re launching a product that has a high-ticket price. Most flash drives are manufactured from plastic or a combination of plastic and metal and when they’re printed up they do look excellent but if you really want to go the extra mile then its worth considering leather USB flash drives.
Leather flash drives are available in a range of different styles albeit there are not as many options to choose from as the “standard” plastic/metal ranges but, the leather ones all look incredibly classy. Leather flash drives are embossed or engraved rather than printed. Where the logo is engraved into the leather it’s there for good irrespective of how much wear and tear the flash drive takes. A logo printed onto a standard flash drive can wear off after a while, particularly if the flash
drive is attached to a key ring, but leather versions just age gracefully!
From a cost perspective leather USB flash drives are just pennies more than their plastic or metal counterparts but this extra cost (albeit small) is more than repaid in terms of “wow” factor and the sheer quality of the finished product.
Its always difficult to convey the real benefit of leather flash drives versus plastic or metal off the page and whilst the photos go someway towards illustrating how good they are you really need to see them in the flesh to see the real difference. If you’ve not seen a leather memory stick then ask your supplier to send you one. Most good suppliers will carry samples of leather versions and will happily send them out for evaluation free of charge.