Have you ended 2009 on a high and want to carry forward some of that momentum into 2010? Or perhaps 2009 has been a poor year and you want to try some alternative ideas and initiatives for 2010 to bolster sales?

Either way it’s worth considering using branded USB memory sticks as part of your overall sales and marketing strategy for 2010. Branded memory sticks are incredibly popular, useful and relatively inexpensive and they can be used in some many ways including:

1. A “leave behind” for your sales team. Print them with your logo and contact details on and pre-load them with your sales material, product sheets, links to your web sites, sales videos and pricing information.
2. Sales exhibitions and shows – branded memory sticks pre-loaded with your sales material make excellent give-aways at sales exhibitions and shows Not only are they better received than loads of paper brochures that have to be lugged around all day but, you can deliver much more information. You can also offset the cost of preparing, printing and transporting lots of paper brochures to the event and because you can load data onto the memory stick right up to the day of the event the information (and pricing) can be more dynamic.
3. Press events – Custom USB or bespoke memory sticks are a great idea for any press event. The capability to produce memory sticks in any eye catching 2-D or 3-D shape really opens up the opportunities to deliver something that excites the invited journalists and fires their imagination. You can of course also pre-load all the relevant information about your press event on the memory stick making life easier for the journalist to access the information they need to write what will hopefully be a great article on your company and/or its new product/service.
4. Product launches – stimulate the demand for your new product with a “free” or promotional branded or custom memory stick. Combine with a viral e-campaign to generate lots of “on-line chatter” and activity. Integrate into vouchers and coupon offers from the many on-line coupon aggregators. Done well these types of activities can be incredibly cost effective and delivery a real spike in sales.
5. Conferences and exhibitions – if you’re organising an event or participating in a conference or exhibition then you might want to consider getting some branded memory sticks produced to give away. Again, simple things like pre-loading any presentation material and sales material really will help sales. Today people have an expectation of easy access to information so literally putting your brand; your product and your pricing information into the palm of their hand will help.

The popularity of branded memory sticks does not look like abating so use this to the benefit of your company and deliver a memory stick that will be well received, packed with useful information and supports the development of your brand/products.

Tags: Branded USB Memory Sticks, Custom USB

This entry was posted on Friday, December 11th, 2009 at 3:45 pm and is filed under Branded Memory Sticks, Branded USB, Custom USB. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.