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Archive for December, 2009

Not too late to order for Christmas!

Wednesday, December 16th, 2009

Christmas is fast approaching and you may be thinking about an alternative corporate gift for your staff or customers. A branded USB could be a perfect solution and if you act quickly you could even have these printed and delivered before Christmas!

Impact Branded USB Memory Stick

Branded Memory Sticks are typically used for events, promotions, staff giveaways and corporate events. You can also load your company data files or brochures onto the drives making them a great alternative to paper based options or CD’s.

At USB2U we have stock available which can be printed, loaded with your data and delivered before Christmas! All you need to do is place your order and provide the artwork and data by the 22nd December. We’ll email you with a proof and your branded USB’s will be printed and delivered within 48 hours!

There are many different models and capacities available such as the Twister, Harbour and Chic. Please call 01604 685040 or email trade@usb2u.co.uk and an Account Manager will discuss your options and provide a quotation.

Merry Christmas

…from all at USB2U

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Not too late to order for Christmas!

Wooden Twister Memory Sticks

Friday, December 11th, 2009

Branded Twister USB Memory Sticks have consistently been the most popular flash drive we’ve supplied over the past few years. Their on-going popularity seems to be down to a number of key factors including the lack of any cap to lose, its clean design/style, the range of colours it comes in and the overall visual impact when branded.

Wooden Twist USB

The classic twisters with are supplied with either a smooth plastic finished or a more tactile “rubberised” finish and if you’re ordering over 100 pieces we can even pantone match the body of the memory stick to any primary colour from your logo and we’ll do this at no extra cost to you!

But, despite its dominance there might be a new contender from the same stable on the horizon. The wooden twister has many of the key attributes of its metal/plastic counterpart but the silky varnished finish coupled with its eco-friendly pedigree might see it push the classic twister for dominance.

Its early days in the battle between the classic and wooden twister memory stick but watch this space!

If you are interested in either model give us a call or if its easier just complete our on-line enquiry form and we’ll get back to you in a flash!

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Wooden Twister Memory Sticks

Kick off 2010 with a Branded USB Flash Drive

Friday, December 11th, 2009

Have you ended 2009 on a high and want to carry forward some of that momentum into 2010? Or perhaps 2009 has been a poor year and you want to try some alternative ideas and initiatives for 2010 to bolster sales?

Branded USB Packages

Either way it’s worth considering using branded USB memory sticks as part of your overall sales and marketing strategy for 2010. Branded memory sticks are incredibly popular, useful and relatively inexpensive and they can be used in some many ways including:

  1. A “leave behind” for your sales team. Print them with your logo and contact details on and pre-load them with your sales material, product sheets, links to your web sites, sales videos and pricing information.
  2. Sales exhibitions and shows – branded memory sticks pre-loaded with your sales material make excellent give-aways at sales exhibitions and shows Not only are they better received than loads of paper brochures that have to be lugged around all day but, you can deliver much more information. You can also offset the cost of preparing, printing and transporting lots of paper brochures to the event and because you can load data onto the memory stick right up to the day of the event the information (and pricing) can be more dynamic.
  3. Press events – Custom USB or bespoke memory sticks are a great idea for any press event. The capability to produce memory sticks in any eye catching 2-D or 3-D shape really opens up the opportunities to deliver something that excites the invited journalists and fires their imagination. You can of course also pre-load all the relevant information about your press event on the memory stick making life easier for the journalist to access the information they need to write what will hopefully be a great article on your company and/or its new product/service.
  4. Product launches – stimulate the demand for your new product with a “free” or promotional branded or custom memory stick. Combine with a viral e-campaign to generate lots of “on-line chatter” and activity. Integrate into vouchers and coupon offers from the many on-line coupon aggregators. Done well these types of activities can be incredibly cost effective and delivery a real spike in sales.
  5. Conferences and exhibitions – if you’re organising an event or participating in a conference or exhibition then you might want to consider getting some branded memory sticks produced to give away. Again, simple things like pre-loading any presentation material and sales material really will help sales. Today people have an expectation of easy access to information so literally putting your brand; your product and your pricing information into the palm of their hand will help.

The popularity of branded memory sticks does not look like abating so use this to the benefit of your company and deliver a memory stick that will be well received, packed with useful information and supports the development of your brand/products.

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Kick off 2010 with a Branded USB Flash Drive

Beware of Fake Flash in Promotional USB Memory Flash Drives

Friday, December 11th, 2009

The continued popularity of USB memory sticks and flash drives for promotional and marketing activities has spawned a parallel market in the supply of cheap and often fake products.

Understandably procurement managers and buyers are constantly looking at ways to drive down their costs and it’s tempting when you’re offered memory sticks at a significant discount to order them. After all the pictures of the memory sticks you’ll be shown to support the order will look pretty much the same as other quotes you’ll no doubt have obtained from other suppliers so how do you know if what you’re being offered is genuine?

USB Memory Sticks

Firstly, lets be clear on what some of the typical scams are:

Quality memory sticks

  • Use of “re-cycled” and Grade B flash memory chips. These are flash memory chips that have been salvaged from other products or perhaps failed a full QA process. They are likely to be to correct memory size but they will have a much higher failure rate and will typically perform poorly, e.g. the read/write speeds will be slow.
  • “Masking” smaller capacity flash chips to make them look bigger. This is where the external flash disk and packaging is marked up to look like it’s a 1GB stick, the memory stick when connected to a PC will also suggest it has 1GB of storage but the actual capacity is say 256MB or 512MB. Extremely difficult to spot.
  • Using cheaper memory components rather than the specified brands. If you want a memory stick with a specified high-grade chip such as Intel or Samsung then you’ll pay a premium for these but you’ll also trust your supplier that these used. Once your memory sticks are delivered you don’t want to have to go through the hassle of breaking open a sample just to check that the internal memory is as specified.
  • Simple repackaging and re-labelling the memory sticks to make them look like they have more memory than they actually do.

The best way to avoid becoming a victim of these scams is to buy from a trusted and reputable supplier and ideally a local supplier that will take ownership of any post delivery problems or issues you might have.

Whilst it’s incredibly tempting to buy direct from some of the “factories” advertising themselves on the Internet think long and hard about it before you commit to an order. How for example will you deal with any problems once you have taken delivery of them? Typically once a “factory” has shipped they will not take the product back and your chances of recovering your money and taking action against them are slim to non-existent!

Also many of the supposed “factories” offering discounted prices are not really factories or manufacturers at all. Whilst they may have fancy web sites with lots of images of production staff diligently sitting at desks manufacturing and assembling memory sticks these are typically just “stock photos” and the factories will either be agents, middlemen or fraudsters.

The only way to be truly sure is to visit your supplier on site, check their factories and working conditions, check that they are complying with the current RoHS regulations and that they meet all the latest WEEE and REACH Compliance Regulations. Failing this just go with a local supplier that has already undertaken all of this due diligence.

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Beware of Fake Flash in Promotional USB Memory Flash Drives

Top 10 Reasons To Buy Branded Memory Sticks

Friday, December 11th, 2009

I am sure that you have used or at the very least seen Branded USB Memory sticks. They now come in all shapes, designs and styles. So why are Customised USB Memory sticks so popular?

Well here are the top 10 reasons for buying Branded USB Memory Sticks.

Top 10 Reasons To Buy Branded Memory Sticks

  1. Branded USB Memory sticks are a unique way to get you or your client’s brand in front of an existing or potential customer.
  2. Branded USB Memory sticks are a great way to deliver content. The data can be passive, so the user would need to click on the files, or interactive for a more immersive experience.
  3. Branded USB Memory sticks are excellent ‘keep sakes’ and with a high probability that users will save their own information on them. Making the USB a valued tool that has a high intrinsic value.
  4. The cost of USB Flash Memory has fallen dramatically over the past few years, so they have become a far more cost effective promotional item.
  5. USB Branded memory sticks now come in over 100 different models or can be designed and built to order…..making them truly unique to you or your client.
  6. The speed of delivery is now as little as 48hrs, which includes a logo print – so ideal for emergency use.
  7. Branded Memory sticks can be ordered in as little as 25 units – so it can be a targeted campaign.
  8. CD / DVDs are now seen as old hat, with Branded USB Memory sticks taking over as the media of choice for sending content.
  9. The technology has improved making Branded USB highly robust and reliable.
  10. Finally, there are now several professional providers of Branded USB Memory sticks in the UK, making the process of ordering very simple.
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Top 10 Reasons To Buy Branded Memory Sticks
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